Bangalore, Karnataka -- (SBWIRE) -- 01/05/2011 -- Toyota today announced that bookings for the Fortuner will reopen on Jan 1 2011. The bookings were last reopened in July 2010 for a period of one month.

The Fortuner launched in Aug 2009 has since sold more than 15000 units acquiring 57% market share in the mid SUV segment. To meet the high demand, the company had increased the production of the Fortuner to more than 950 units per month from the initial 500 units per month.

"The impressive sales recorded by the Fortuner speak of how well it has been received by our customers. Competitive price, powerful engine,exterior styling and a fulltime 4WD makes it a popular buy among SUV owners.The Fortuner has been widely accepted by the masses - individuals,families, corporates and businessmen. The current backlog of 3273 units will be cleared in about three months. We thank our customers for the unprecedented response received and for being patient through the waiting period .We look forward to serving them."

Visit http://www.toyotabharat.com for details

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Bangalore, Karnataka -- (SBWIRE) -- 10/25/2010 -- Toyota Kirloskar Motor today announced – two-time Oscar award winner and musical genius – A R Rahman as its official brand ambassador for the Toyota Etios. The much-awaited Etios will be launched in December this year, and Rahman as the brand ambassador will endorse the products through various marketing campaigns of the company.

About roping in the music maestro as the face of the Etios campaign, Mr. Hiroshi Nakagawa, Managing Director, TKM, said: "We are extremely happy to sign on Mr. Rahman as the brand ambassador for the Etios. There is a very strong connect between the product and its brand ambassador, with both being, 'Global', 'Innovative', 'Reliable', and a 'Class-above Quality'.

Adding to that, Mr. Sandeep Singh, Deputy Managing Director-Marketing, TKM, said: "Mr. A.R.Rahman is the pride of the nation and we are delighted to have him as our brand ambassador. In an effort to establish an instant connect between the Etios values and the Indian masses; A.R.Rahman was the perfect fit to synergize with the brand.

The Etios is very important and close to us at Toyota, therefore it is but pertinent that its brand ambassador symbolizes what the product stands for.

Staying in line with our ongoing marketing campaign, this association with Rahman will open up a whole new world of higher quality. We are confident that with his musical talents and popularity transcending boundaries and languages, the Toyota brand in India will only get stronger and far-reaching with Rahman in our multi-media campaigns."

Speaking about his relationship with Toyota, A.R. Rahman said: "I believe real quality is created when skill meets dedication, when insight meets inspiration, when passion meets perfection. This is why I am happy to be associated with Toyota. The same values drive Toyota in whatever they do. Together, we aim to delight India!"

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Bangalore, Karnataka -- (SBWIRE) -- 10/04/2010 -- Toyota Kirloskar Motor has registered a growth of 8.5% in sales in September 2010 compared to the same period last year. It sold 6235 units in September 2010 against 5748 units in September last year.

A growth of 53% has been recorded for the period January to September 2010, over the same period last year.

Commenting on the month's performance, Mr. Sandeep Singh, Deputy Managing Director-Marketing TKM, said, "We have continued to grow year-on-year in the very competitive Indian automobile market. In order to meet the growing demand and minimize the waiting period for our products, the capacity of our plant will be increased to 80,000 units starting December this year. The latest addition to our product line, the Corolla Altis Diesel has also been getting good response with around 2600 bookings till date."

About ToyotaBharat
Toyota Kirloskar Motor Private Limited (TKM) is a joint venture between Kirloskar Group and Toyota Motor Corporation. Toyota Kirloskar Motor Private Limited (TKM) aims to play a major role in the development of the automotive industry and the creation of employment opportunities. TKM's growth since inception can be attributed to one simple, yet important aspect of its business philosophy - "Putting Customer First". TKM firmly believes that the success of this venture depends on providing high quality products and services to all valued customers through the efforts of its team members.

For details, please refer to http://www.toyotabharat.com/

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

A sleeker and sportier Fortuner designed to commemorate the vehicle’s first anniversary in India

Bangalore, Karnataka -- (SBWIRE) -- 08/26/2010 -- Toyota Kirloskar Motor Pvt. Ltd. today announced the introduction of the 'Fortuner Anniversary Edition' to celebrate more than 10,000 happy customers in its first year of launch in India. The Toyota Fortuner was launched on August 24, 2009 and since then has maintained close to a 60 per cent market share in its segment.

Adding to the perfect blend of both on-road and off-road capabilities, the Anniversary Edition of the Fortuner has an enhanced sporty exterior that will be available only in Pearl White colour. The features that contribute to the new look are a Front Bumper Spoiler, Rear Roof Spoiler and Rear Bumper Spoiler all in body colour, and a chrome plated Muffler Cutter giving it a distinct touch. The Fortuner Anniversary Edition has been priced at Rs. 20,45,000 ex-showroom Delhi.

The company will roll out only 250 units of this special edition of the Fotuner to commemorate the occasion.

Commenting on the introduction of the 'Anniversary Edition', Mr. Sandeep Singh, Deputy Managing Director-Marketing, Toyota Kirloskar Motor said, "Today, as we celebrate both the first anniversary and the milestone of selling 10,000 units, we are delighted to introduce the Anniversary Edition of the Fortuner which will be made available exclusively to our customers who have already made bookings with us.

We would like to thank our customers for making the Fortuner the market leader in its segment, since its launch. I would also like to take this opportunity to acknowledge and thank those customers who have waited patiently through the waiting periods because of the overwhelming response that we have received. It is our endeavour to clear the present backlog, as well as meet growing customer requirement."

The internationally acclaimed Fortuner, offers an unmatched combination of power and luxury supported by cutting-edge technology. The vehicle has carved a niche for itself over the last year in India winning acclaim from experts as well by bagging the 'SUV of the Year' at majority of the auto awards in 2009-'10.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Bangalore, Karnataka -- (SBWIRE) -- 07/29/2010 -- Toyota Kirloskar Motor today conducted a unique Fortuner 4WD (four wheel drive) Boot Camp for the owners of India's most successful SUV, the Toyota Fortuner.

• Unique four wheel drive experience, exclusively for Toyota Fortuner customers
• Specially designed course to create off-roading conditions
• Theoretical and practical sessions by experts

Toyota Kirloskar Motor today conducted a unique Fortuner 4WD (four wheel drive) Boot Camp for the owners of India's most successful SUV, the Toyota Fortuner. This exclusive off-roading experience was held at a specially designed course off the Mumbai-Pune Expressway, and included an introduction to 4 X 4 driving basics, eco-friendly practices and fuel-saving techniques.

The customers attending the camp were able to learn and enjoy the pleasures of off-roading that only a capable 4 X 4 vehicle like the Fortuner can offer. Highly experienced instructors held both theoretical and practical sessions that comprised steep ascends, steep descends, stone crawling (along the river bed) and overcoming obstacles.

Commenting on the occasion, Mr. Sandeep Singh, Deputy Managing Director (Marketing, TKM) said, "The owners of the Fortuner are interested in off-roading adventures, but often do not have the opportunity or experience to take up such an activity. The objective behind setting up such a camp is to provide our customers a unique opportunity to fully experience the off-roading capabilities of the Fortuner in a safe and exciting environment. We will eventually conduct similar boot camps all over India and will include other Toyota SUVs such as the Prado and the Land Cruiser."

The Fortuner was launched in India in August last year and has close to 9,000 proud owners, still growing. True to its rugged and sturdy image, the Fortuner can conquer the most adventurous terrain. It is a leader in its segment, with a market share of 59%. Its key off-roading capabilities include:

• Full-time 4 wheel drive
• A 3L D4D engine
• Intercooler Turbocharger
• 5-speed manual transmission

The Fortuner 4WD (four wheel drive) Boot Camp is being conducted in association with Autocar (India's leading automotive magazine), on the 23rd – 24th July.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Bangalore, Karnataka -- (SBWIRE) -- 07/06/2010 -- Toyota Kirloskar Motor has registered a growth of 42% in sales in June 2010, compared to the corresponding period last year. It sold 6,180 units in June 2010 against 4,367 units in June last year.

Cumulative sales for the period January to June 2010 stands at 37,126 units, recording an increase of 76% over the same period last year.

Commenting on the performance, Mr. Sandeep Singh, Deputy Managing Director-Marketing, TKM said, "We are excited by the continued overwhelming response to our products, and more importantly we are happy with the confidence that our Indian customers have instilled in us over the years."

The company has ramped up production of the Fortuner in its Bidadi plant gradually, to meet the increased demand. The company is also rapidly expanding its sales and service network, it intends to take the dealership network to 150 outlets by the end of 2010, across the country.

About ToyotaBharat
Toyota Kirloskar Motor Private Limited (TKM) is a joint venture between Kirloskar Group and Toyota Motor Corporation. Toyota Kirloskar Motor Private Limited (TKM) aims to play a major role in the development of the automotive industry and the creation of employment opportunities. TKM's growth since inception can be attributed to one simple, yet important aspect of its business philosophy - "Putting Customer First". TKM firmly believes that the success of this venture depends on providing high quality products and services to all valued customers through the efforts of its team members

For details, please refer to http://www.toyotabharat.com/

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Bangalore, Karnataka -- (SBWIRE) -- 07/01/2010 -- Toyota Kirloskar Motor today announced that bookings for the Fortuner will reopen from July 1, 2010 across India. The company had put a hold on the bookings from January 31, 2010 because of a backlog of orders booked in.

The Toyota Fortuner was launched in August 2009, and since then has sold more than 8500 units with a commanding market share of more than 60% in the mid SUV segment. To meet the high demand, the company has increased the production of the Fortuner to more than 950 units per month from the initial 500 units per month.

Commenting on the reopening of the bookings, Mr. Sandeep Singh, Deputy Managing Director-Marketing said, "We would like to thank our customers for the extremely encouraging response till date. The resounding success of the Fortuner in India also meant a backlog of customer orders and high waiting periods. We have now increased the production of the vehicle to more than 950 units to clear the present backlog of less than 4000 customer orders by this September. We are happy to reopen the bookings of the Fortuner from the 1st of July for a limited period, and will start deliveries from October until December 2010."

About ToyotaBharat
Toyota Kirloskar Motor Private Limited (TKM) is a joint venture between Kirloskar Group and Toyota Motor Corporation. Toyota Kirloskar Motor Private Limited (TKM) aims to play a major role in the development of the automotive industry and the creation of employment opportunities. TKM's growth since inception can be attributed to one simple, yet important aspect of its business philosophy - "Putting Customer First". TKM firmly believes that the success of this venture depends on providing high quality products and services to all valued customers through the efforts of its team members

For details, please refer to http://www.toyotabharat.com/

Company name: Toyota Kirloskar Motor Private Limited
Location: Outskirts of Bangalore, Karnataka State
Establishment: October 1997 (start of production: December 1999)
Managing Director: Mr. Hiroshi Nakagawa
Equity participation: TMC: 89%, Kirloskar Group: 11%
Land area: Approx. 432 acres (approx. 1.744,848 m2)
Annual production capacity: Approx. 80,000 units
Products: Corolla Altis, Innova, Fortuner manufactured in India. Camry, Prado, Land Cruiser imported as CBUs.
2009 production results: 51, 133 units
Number of employees: Approx. 3600 (as of December 2009)

For any further information please contact:
BUZZ Communications Pvt. Ltd.
Mansi Molasi / Nandita Parashar / Achal Paul
Mobile 9650215869 / 9818995622 / 9810162377
Email :mansi@buzzcomm.in/nandita@buzzcomm.in/ achal@buzzcomm.in

Toyota Kirloskar Motor Pvt. Ltd.
Shalini Bhattacharya
Marketing Division
Mob: 91-9740900027
E-mail : shalinib@tkm.co.in

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Toyota Kirloskar Motor announced yearly monsoon campaign for its customers across India. It will be implemented across all Toyota dealerships as per their respective schedules.

Bangalore, Karnataka -- (SBWIRE) -- 06/08/2010 -- Toyota Kirloskar Motor today announced the start of its yearly monsoon campaign for all its customers across India. The campaign will start on 1st June 2010 and will spread across June – July 2010. It will be implemented across all Toyota dealerships as per their respective schedules.

As the monsoon hits the country, driving and maintenance of the cars require special attention. Along with the onset of monsoon comes humidity, moisture, low visibility water logging and pot holes on streets hence tough driving conditions with it.

With the Monsoon campaign, Toyota is inviting its customers to benefit from the free exclusive 20 Points Monsoon Check Up for their Toyota vehicles during the stipulated period. The Monsoon campaign will look into both general and seasonal maintenance like wiper blades, brake, electricals, tyres and other monsoon related parts.

In order to ensure its customers with a smooth and pleasant journey, TKM would advise its customers on the do's and don'ts of Monsoon Driving and tips on easy vehicle maintenance. The campaign also offers numerous packages along with Lucky Draw Prizes, Special Discounts and Assured Gifts that make it all the more exciting.

Additionally, the Campaign is introducing Daily lucky draw for all walk-in Chauffeurs at all its dealerships.

Speaking at the launch of the campaign Mr. Sandeep Singh, DMD – Toyota Kirloskar Motor said, "We will help our customers overcome the usual monsoon related maintenance problems that crop up at this time of the year. Safety of our customers is prime to us, through this campaign we will ensure safe driving for our customers in the rain as well".
Environs.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Bangalore, Karnataka -- (SBWIRE) -- 06/07/2010 -- Toyota Kirloskar Motor Pvt. Ltd. today announced the introduction of the 'Innova Special Edition' to commemorate five successful years of the Innova in India. In addition to the existing Innova line-up, the Special Edition has been designed to give the vehicle an enhanced refined look, and boasts affordable luxury.

The new variant has Power Windows, Power Door Lock and Air-conditioning at a competitive price of Rs. 8,86,960 ex-showroom Delhi. Contributing to the new look are Bumpers, Front Grill, Hood Mould and Rear Door Garnish all in body colour, and Body Stripes with the special edition insignia. The new variant will be available in one colour − Premium Super White.

The Innova Special Edition will be on sale for a limited period, i.e. June to September 2010.

Commenting on the launch of the 'Special Edition', Mr. Sandeep Singh, Deputy Managing Director, Toyota Kirloskar Motor said, "The Innova has been highly appreciated by our customers, and has been the market leader in the MPV segment ever since its launch in 2005. We are focused on constantly upgrading our products based on customer feedback, and are now delighted to introduce the all new edition of the Innova which offers unique styling in combination with affordable features. Only 700 units of the Innova Special Edition will be available for sale, for a limited period."

The Innova is a result of the unique IMV project from Toyota that was launched in India in 2005, creating a different experience for customers. Since then, the vehicle has carved a niche for itself by offering the luxury of a sedan with the performance of an MPV. The Innova has continued its market leadership with a 31% market share in the MPV segment in 2009 and has maintained the No. 1 status in the JD Power survey every year since its launch.

About ToyotaBharat
Toyota Kirloskar Motor Private Limited (TKM) is a joint venture between Kirloskar Group and Toyota Motor Corporation. Toyota Kirloskar Motor Private Limited (TKM) aims to play a major role in the development of the automotive industry and the creation of employment opportunities. TKM's growth since inception can be attributed to one simple, yet important aspect of its business philosophy - "Putting Customer First". TKM firmly believes that the success of this venture depends on providing high quality products and services to all valued customers through the efforts of its team members

For details, please refer to http://www.toyotabharat.com/

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Toyota Kirloskar Motor has sold a total of 6050 vehicles in May 2010 as against 3924 vehicles during the same period last year.

Bangalore, Karnataka -- (SBWIRE) -- 06/07/2010 -- Toyota Kirloskar Motor announced today that it has sold a total of 6050 vehicles in May 2010 as against 3924 vehicles during the same period last year, recording an increase of 54%.

Cumulative sales for the period January to May 2010 stands at 30,946 units, recording an increase of more than 86% over the same period last year.

Commenting on the latest sales figures, Mr. Sandeep Singh, Deputy Managing Director (Marketing), TKM said: "We are happy with the consistent growth in sales that we have been registering, especially as the Innova, Corolla and Fortuner maintain market leadership in their respective segments."

About ToyotaBharat
Toyota Kirloskar Motor Private Limited (TKM) is a joint venture between Kirloskar Group and Toyota Motor Corporation. Toyota Kirloskar Motor Private Limited (TKM) aims to play a major role in the development of the automotive industry and the creation of employment opportunities. TKM's growth since inception can be attributed to one simple, yet important aspect of its business philosophy - "Putting Customer First". TKM firmly believes that the success of this venture depends on providing high quality products and services to all valued customers through the efforts of its team members

For details, please refer to http://www.toyotabharat.com/

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Toyota Kirloskar Motor jumped 36% in sales in 2009-10. March recorded highest sales for the year 2009-10.

Bangalore, Karnataka -- (SBWIRE) -- 04/05/2010 -- Toyota Kirloskar Motor announced today that it has sold a total of 63,837 units in the year ended March 31, 2010, a 36% jump when compared to 2008-'09.

A total of 6905 vehicles were sold in March 2010 as against 3634 vehicles during the same period last year, recording an increase of 90% making it the highest monthly sales for the year.

Mr. Sandeep Singh, DMD, TKM commented on sales in March: "Apart from customer confidence in our products, the increase in sales for the month of March can also be attributed to the hike in prices that have come into effect from April 1, 2010 because of increase in input costs, the implementation of EURO IV and the increase in local road tax and local sales tax."

Cumulative sales for the period January to March 2010 stands at 18,887 units, recording an increase of more than 100% over the same period last year.

The Fortuner which was launched in the latter half of 2009 has seen an overwhelming response, and with the increased availability of vehicles has registered record sales of 1095 units in the month of March. And, in the case of the recently launched Prius, deliveries have commenced with 24 cars sold in the very first month.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Toyota Technical Education Programme (T-TEP), a unique training initiative, was introduced by Toyota Kirloskar Motor Pvt Ltd, Toyota Motor Corporation and CII at Chhindwara.

Bangalore, Karnataka -- (SBWIRE) -- 03/15/2010 -- Toyota Kirloskar Motor Pvt Ltd, in conjunction with Toyota Motor Corporation, Japan its nationwide dealer network and CII, has introduced a unique training initiative - The Toyota Technical Education Programme (T-TEP) – at the CII National Centre Of Excellence, Chhindwara .Mr Shekar Viswanathan, Deputy Managing Director, Toyota Kirloskar Motor Pvt Ltd , Mr. Jiro Suzuki, General Manager, TKM, and Mr. Pradeep Bhargava, Chairman, CII Skill Development Sub Committee & Managing Director -Cummins Generator Technologies & Mr. B. S. Khargaonkar, Chairman, CII Madhya Pradesh State Council & Executive Director, Force Motors Ltd. were present at the occasion.

T-TEP in India is a special training module launched in 2006. In its first year it was introduced in Delhi, at Sri Guru Tegh Bahadur Industrial Training Institute followed by 3 other institutes. So far, 17 Institutions have been covered under the program in a span of 4years.

• 2006-Delhi, Mumbai, Chennai, Hubli.
• 2007- Bangalore, Pune, Cochin, Delhi, Ahmedabad, Hyderabad
• 2008- Ghaziabad, Kolkata, Jaipur and Jalandhar
• 2009 – Indore Mumbai and Delhi.

Toyota Kirloskar Motor Pvt Ltd, with this special training module aims at enhancing the skill sets and employability of the students, at the vocational training institutes in the country. TKM in partnership with CII has customized the T-TEP Program, to suit the special needs of the rural youth of Chhindwara. Through this customized program upto 100 students/year will undergo the T-TEP training. T-TEP will support the Vocational Training Institutes in the country to develop highly skilled young talented technicians enabling them to enhance their career in the automotive service industry. Technical manpower currently available in the Indian automotive service industry, is characteristic of low skill levels and is not trained for repair and diagnostics of the latest models of vehicles available in the market. T-TEP hopes to overcome these shortcomings by partnering with vocational training institutes and industry bodies like CII.

Mr. Shekar Viswanathan, DMD, Commercial Division, Toyota Kirloskar Motor Pvt Ltd, commented "This partnership with CII will enable us to provide the latest automotive service training to the rural youth of Chhindwara and surrounding areas. This will also benefit our dealer fraternity. We wish to expose the students to latest service techniques used in the automotive industry, which will go a long way in enhancing their capabilities and give a boost to their careers."

In 2009, TKM has partnered with 3 technical training institutes –
• Sir C. V. Raman Industrial Training Institute, Delhi
• Industrial Training Institute, Nandanagar, Indore
• Fr Agnel Technical Institute. Bandra (W) Mumbai.

The T-TEP curriculum has been customized especially for the CII National Center of Excellence to suit the needs of the rural youth for short term vocational training to enhance their skills and careers. Toyota's team of trainer's worked extensively with the experts from CII to design a curriculum for a duration of 3 months. Toyota has setup classroom and practice facilities essential for a conducive learning environment.. Toyota dealerships carry out weekly, on - the - job training, spread over a period of 2 months, in order to give the students a first hand feel of Toyota's technology and service systems. As a part of T-TEP, TKM has recruited instructors from Chhindwara area, who can understand the concerns of the students better and amend the training curriculum in accordance with their specific requirements.. The Instructors have been trained at Toyota's state of the art facilities in Bangalore. TKM will extend this partnership to other technical institutes in the coming years and plans to reach out to over 700 students every year.TMC and TKM will together fund th project in addition to providing T-TEP hi-tech training packages and Toyota service training manuals and materials.

T-TEP supports Toyota's comprehensive human resource development system that extends from the training at T-TEP institutes to recruitment and development at Toyota dealerships. However, if the students wish to join other companies, they are free to do so.

The effectiveness of T-TEP is widely recognized across the globe. Toyota has introduced this program in 53 countries, which include USA, Australia, Italy, South Africa, China, Vietnam and India. T-TEP has been implemented in 420 institutes across the 53 countries.

About ToyotaBharat
Toyota Kirloskar Motor Private Limited (TKM) is a joint venture between Kirloskar Group and Toyota Motor Corporation. Toyota Kirloskar Motor Private Limited (TKM) aims to play a major role in the development of the automotive industry and the creation of employment opportunities. TKM's growth since inception can be attributed to one simple, yet important aspect of its business philosophy - "Putting Customer First". TKM firmly believes that the success of this venture depends on providing high quality products and services to all valued customers through the efforts of its team members.

For details, please refer to http://www.toyotabharat.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Toyota Safety Education Programme (TSEP), a traffic safety initiative, was conducted by Toyota Kirloskar Motor at the Delhi Police Public School.

Bangalore, Karnataka -- (SBWIRE) -- 03/14/2010 -- Toyota Kirloskar Motor today conducted the Toyota Safety Education Programme (TSEP), a traffic safety initiative, at the Delhi Police Public School, 4, Safdar Jung Enclave, New Delhi. TSEP is an interactive learning programme on road safety, designed especially for school children in the age group of 6-12 years.

TSEP was launched as a pilot project in 2007 in Bangalore followed by its launch, in 2008, across metro cities namely Delhi, Mumbai, Kolkata and Chennai. In Delhi, the programme was launched by the Honorable Chief Minister of Delhi, Mrs. Sheila Dikshit, in the presence of the Joint Commissioner of Police-Traffic, Delhi, Mr. S.N Shrivastava and Managing Director of Toyota Kirloskar Motor, Mr. Hiroshi Nakagawa. Since then Toyota has conducted this programme in 28 schools in Delhi, in addition to 117 schools in Mumbai, Kolkata, Chennai and Bangalore respectively. The programme has reached out to over 2,30,000 school children in these cities in the past 3 years and will gradually extend to other cities across India in the coming years.

The programme was initiated to
 Create awareness about traffic safety amongst school children
 Train school teachers in Traffic Safety Education Programme through a one day training programme
 Participate in government initiatives to create awareness about traffic safety.

Sharing details of the programme, Mr. H. Nakagawa, Managing Director, TKM, said, "Toyota has been actively engaged in a spectrum of activities specially designed to educate people on traffic safety. Considering that children and young adults are the most vulnerable to road accidents, Toyota in India has initiated the Toyota Safety Education Programme or TSEP. Toyota aims not only to sensitize school children to road safety but also hopes to make our future generations, better motorists."

"Now in its fourth year TSEP is slated to cover over 1,00,000 school children across the metro cities. We plan to conduct the programme in 150 schools this year. To sustain this initiative we have also trained 250 school teachers and will continue to do so. This is a long-term initiative and commitment, aimed at creating a society that has better road sense," stated Mr Narender Kukreti,Deputy General Manager, TKM.

As a part of this endeavor, Toyota has participated in the road safety week in collaboration with the Traffic Police Department in the metro cities. TSEP has also conducted special activities – painting and drawing competitions - at the Toyota dealerships.

Details of the Toyota Safety Education Programme

The Traffic Safety Interactive Course educates children on road safety through interactive classroom sessions. The course is made up of two interactive modules that will be handled by a trained instructor. This activity is specially designed for the children in the age group of 10-13 years. The first module contains information pertaining to the current traffic rules and regulations while the second module contains information about basic guidelines to be adhered by drivers while on road along with an interactive quiz for the children.

The animation film uses a much popular mascot Traffy to teach young children to adhere to traffic rules and its importance in avoiding accidents. Traffic conditions of the present and the future, in the absence of traffic safety are seen through the eyes of Aki and Maya, the two main characters in the film. They are guided by Traffy, in their efforts to create a 'safe roads'.

Traffic Safety Games educates school children on traffic safety through fun and learning. The game will include puzzles, card games and board games etc.

Traffic safety booth/display area will display messages and visuals on traffic safety. School children can visit the stall and learn more on traffic safety during the school hours.

Computer Game on Traffic Safety imparts education to school children on traffic safety through virtual simulation. The computer games are available on a CD. Puzzles,card games and board games have also been introduced, to evoke interest in road safety through fun learning.

For more details, interesting facts and wallpapers you can log on to http://www.tsepindia.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Suhana Summer, a service campaign with free check up for all Toyota models, has been flagged off by Toyota Kirloskar Motor (TKM).

Bangalore, Karnataka -- (SBWIRE) -- 03/09/2010 -- Toyota Kirloskar Motor (TKM) today announced the start of its yearly service campaign Suhana Summer – a service campaign with free check up for all Toyota models – across its dealerships in India.

The month-long campaign will be conducted across Toyota dealerships between March 1, 2009 and March 31, 2010. Toyota has set a benchmark in the automobile industry for its quality products and more so for its exceptional after sales service. Keeping this tradition alive, Toyota has launched this service campaign in 98 dealerships across India.

Speaking on the occasion Mr. Sandeep Singh, Deputy Managing Director, TKM, said, "Toyota, having pioneered in the 'Customer First' approach throughout the world, has timed this service campaign to correspond with the vacation season in India. The campaign will help our customers to gear up their vehicles for long journeys, ensuring safe, comfortable and fun filled drives during summer vacation".

Under this campaign, all Toyota customers will be eligible for a free 30 point check up of their Toyota vehicles and an option to choose from a broad spectrum of service parts packages, which include most of the periodic and general maintenance repair related parts.

All customers participating in the campaign by purchasing any of the packages will be eligible for exciting lucky draw prizes which range from over 30 Gift Hampers and a host of other assured gifts on various packages.

Currently Toyota has 98 state of the art outlets in India providing sales, service & service parts support for its world renowned Models: Innova, Corolla Altis, Camry, New Prado, LC200, Fortuner and Prius.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Karnataka, India -- (SBWIRE) -- 03/02/2010 -- Toyota Kirloskar Motor Pvt. Ltd (TKM) has signed a Memorandum of Understanding (MoU) with the State Bank of Hyderabad (SBH) to extend auto retail finance to their prospective customers. The State Bank of Hyderabad will be one of the preferred financiers for the entire range of vehicles sold by Toyota Kirloskar Motor Private Limited (TKM).

The agreement was signed by Mr. Sailesh Shetty, General Manager, Sales, Toyota Kirloskar Motor Private Limited (TKM), and Mr. A.M.R Sharieff Deputy General Manager, State Bank of Hyderabad.

The MOU aims at targeting customers who will be availing car loans from SBH under the SBH – TKM Car Finance Schemes. SBH has come out with special schemes namely SBH Ezee Car Loans and SBH Advantage Car Loans for these customers. These schemes will be implemented in all branches of SBH across the country. SBH, a reputed public sector bank with over 1100 branches, is growing rapidly since its inception. Both SBH and Toyota dealers will promote these schemes to provide various finance options to its customers through all branches of SBH.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Toyota Kirloskar Motor announced the Toyota ‘Q’ World in Chandigarh. The Toyota ‘Q’ World, a two day event, will travel across India spanning over a period of 4 months.

Bangalore, Karnataka -- (SBWIRE) -- 02/04/2010 -- Toyota Kirloskar Motor announced today that it will hold the Toyota 'Q' World in Chandigarh on 16th and 17th Jan 2010 at the Sector 34 Grounds .The event will held from 12. 00 noon to 6.00 pm. The Toyota 'Q' World, a two day event, will travel across India spanning over a period of 4 months. The event will be kicked off from Chandigarh. The Delhi Auto Expo had customers coming to see the world premier of the Etios concept and its latest technology, however the Toyota 'Q' World will take this experience 'to the customer'.

The customers eagerly awaiting the launch of Etios concept will now get an opportunity, to see the vehicle, in their own city. The exhibit will include an exciting array of 11 vehicles which will give the customers a, never before, 'touch and feel experience' of Toyota vehicles. The exhibit includes the newly launched Etios concept and many more interesting and exciting vehicles in the current and future line up of Toyota products like the New Hybrid Prius, New Prado Diesel,Fortuner and LC 200.

The Toyota 'Q' World will span across 10 cities namely Chandigarh, Lucknow, Mumbai, Ahmedabad, Pune, Cochin, Bangalore, Chennai, Hyderabad and Kolkata. It will also include various customer engagement events for fun and entertainment of the visitors.

About Toyota Kirloskar Motor
TKM is a joint venture between Toyota Motor Corporation and the Kirloskar Group. TKM has invested nearly Rs. 1,500 crores in its plant at Bidadi, employing around 3000 people. The plant started production in December 1999 and has a capacity of producing 80,000 units annually.

For details, please refer to http://www.toyotabharat.com/

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Daimler India Commercial Vehicles (DICV) has signed up with Adrenalin to stream line their HR processes. With Adrenalin, DICV will empower its employees to increase their performance.

Chennai, Tamil Nadu -- (SBWIRE) -- 02/03/2010 -- Daimler India Commercial Vehicles (DICV) is a 100 % owned Daimler AG subsidiary in India has signed up with Adrenalin to stream line their HR processes. With Adrenalin, DICV will empower its employees to increase their performance.

Daimler Trucks is active worldwide — with Mercedes-Benz trucks in Europe and Brazil, Freightliner and Western Star trucks in the NAFTA region, and Fuso trucks in Asia. An essential building block for the future of the world's biggest truck manufacturer, this global presence is being expanded gradually. This calls for opening up new markets with mounting growth opportunities, including India, Russia, and China.

Sustainability being a core of Daimler's corporate culture, DICV will focus on creating safe, reliable and ecologically affable products, espousing India's Green dream.

DICV will produce Light, Medium, and Heavy-Duty Commercial Vehicles for the Indian volume market, starting 2012. The production plant, under construction, will be spread over 400 acres at Oragadam, Kanchipuram, products being customized to serve all major customer segments, from owner drivers up to large fleet operators.

The superior efficiency of products will make the trucks an optimal fit for customers keen on efficiency, lowest cost of ownership over the life cycle of the products and highest profit potential for their businesses.

For details, please refer to http://www.myadrenalin.com/

About Adrenalin eSystems Ltd
Adrenalin eSystems Limited are the makers of is India's most popular Human Capital Alignment Software: Adrenalin. The product empowers people to multiply their performance dramatically through a web-based software product. Adrenalin transforms people and working, departments and mind-sets, productivity and profits. Business leaders can now seamlessly align human resources with business results. Enter a fast and simple world of intelligent working with real-time information sharing. Get transformed, now. For more information on Adrenalin eSystems Limited. and Adrenalin – Human Capital Alignment Software, call or write to Vaishakh Kelkar at: +91 (44) 3024 7458, Vaishakh.Kelkar@myadrenalin.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Toyota ‘Q’ World has reached Chandigarh. In a journey across India and spanning across 4 months, Toyota ‘Q’ World will showcase the well awaited concept model of Toyota’s new compact car -Etios.

Bangalore, Karnataka -- (SBWIRE) -- 01/31/2010 -- Toyota Kirloskar Motor kicked off the Toyota 'Q' World in Chandigarh today. Toyota 'Q' World a two day event, drew large crowds to Sector 34 Grounds, the venue of the event. The participants included people from all walks of life, eager to see the well awaited concept model of Toyota's new compact car -Etios.The event swept a wave of excitement across Chandigarh, with car enthusiast and potential customers actively participating in it.

With the Etios – 'World First, India First', Toyota is set to enter the mass volume segment. To ensure maximum accessibility to the customers, Toyota will expand their sales/service network to about 150 dealers by the end of 2010. Toyota currently has a strong dealer network of 8 dealerships in Punjab. Hoshiarpur and Patiala being the recent additions, to improve customer reach. Two more dealerships will be added in the near future to further strengthen the dealer network. Innova, Corolla Altis and Fortuner are currently the market leaders with 46%, 20% and 29% market share respectively.

The occasion was attended by senior Toyota officials – Mr. Hiroshi Nakagawa, Managing Director, Mr. Koji Nagata,Executive Managing Coordinator and Mr. Ashish Kumar, General Manager, Marketing.

Commenting on the occasion, Mr. Sandeep Singh, Deputy Managing Director,Marketing, Toyota Kirloskar Motor said, "We would like to engage car enthusiasts and customers from across India and not limit this experience to just one city. This is an opportunity for us to get a direct feedback from customers, across the country, which will in turn help us to further improve our products and services and serve them better. Chandigarh is a very important market for us and we look forward to expanding it further in the future. With the introduction of Etios, we hope to attain a sizeable market share in India in the shortest possible time. ".

After the grand success of the world premier of the Toyota ETIOS, at the recently held Delhi Auto Expo, Toyota's quality and technology, renowned globally, was brought to Chandigarh. Customers eagerly awaiting the launch of Etios got an opportunity, to see the vehicle, in their own city. The Delhi Auto Expo had customers coming to see the world premier of Etios and its latest technology, however the Toyota 'Q' World took this experience 'to the customer'.

The exhibit included an exciting array of 11 vehicles which gave them, a never before, 'touch and feel experience' of Toyota vehicles. Toyota Etios was the highlight of the event.The vehicles symbolized the following themes – Eco Friendly and Future , Concept Car and the Toyota Line Up. The exhibit included the newly launched Etios concept and many more interesting and exciting vehicles in the current and future line up of Toyota products namely

• The newly launched Prius – world's highest selling hybrid vehicle,
• Newly launched Prado Diesel,
• Most popular vehicle in the MPV segment -Fortuner and
• The king of SUVs – Land Cruiser

Exclusive customer engagement events were also held for fun and entertainment of the visitors.

After Chandigarh Toyota 'Q' World will travel to 9 other cities namely Lucknow, Mumbai, Ahmedabad, Pune, Cochin, Bangalore, Chennai, Hyderabad and Kolkata. The event will span over a period of 4 months.

About Toyota Kirloskar Motor
TKM is a joint venture between Toyota Motor Corporation and the Kirloskar Group. TKM has invested nearly Rs. 1,500 crores in its plant at Bidadi, employing around 3000 people. The plant started production in December 1999 and has a capacity of producing 80,000 units annually.

For more information please visit at http://www.toyotabharat.com/

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

The Toyota ‘Q’ World, a two day event, will be held in Lucknow on 23rd and 24th Jan 2010 at Moti Mahal Gardens, a part of its journey across India spanning over a period of 4 months.

Lucknow, Uttar Pradesh -- (SBWIRE) -- 01/28/2010 -- Toyota Kirloskar Motor announced today that it will hold the Toyota 'Q' World in Lucknow on 23rd and 24th Jan 2010 at Moti Mahal Gardens. The event will be held from 12.00 noon to 7.00 pm on Saturday(23rd Jan) and 11 am to 7 pm on Sunday(24th Jan). The Toyota 'Q' World, a two day event, will travel across India spanning over a period of 4 months. The Delhi Auto Expo had customers coming to see the world premiere of the Etios concept and its latest technology; however the Toyota 'Q' World will take this experience 'to the customer'.

The customers eagerly awaiting the launch of Etios concept will now get an opportunity, to see the vehicle, in their own city. The exhibit will include an exciting array of 11 vehicles which will give the customers a, never before, 'touch and feel experience' of Toyota vehicles. The exhibit includes the newly launched Etios concept and many more interesting and exciting vehicles in the current and future line up of Toyota products like the New Hybrid Prius, New Prado Diesel, Fortuner and LC 200.

The Toyota 'Q' World will span across 10 cities namely Chandigarh, Lucknow, Mumbai, Ahmedabad, Pune, Cochin, Bangalore, Chennai, Hyderabad and Kolkata. It will also include various customer engagement events for fun and entertainment of the visitors.

About Toyota Kirloskar Motor
TKM is a joint venture between Toyota Motor Corporation and the Kirloskar Group. TKM has invested nearly Rs. 1,500 crores in its plant at Bidadi, employing around 3000 people. The plant started production in December 1999 and has a capacity of producing 80,000 units annually.

For more information visit at http://www.toyotabharat.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Lucknow, Uttar Pradesh -- (SBWIRE) -- 01/27/2010 -- Toyota Kirloskar Motor held the Toyota 'Q' World in Lucknow today. Toyota 'Q' World, a two day event, drew large crowds to Moti Mahal Gardens, the venue of the event. The participants included people from all walks of life, eager to see the well awaited concept model of Toyota's new compact car -Etios.The event swept a wave of excitement across Lucknow, with car enthusiast and potential customers actively participating in it.

With the Etios – 'World First, India First', Toyota is set to enter the mass volume segment. To ensure maximum accessibility to the customers, Toyota will expand their sales/service network to about 150 dealers by the end of 2010. Toyota currently has a strong dealer network of 9 dealerships in U.P. 3 more dealerships will be added in the near future to further strengthen the dealer network. Innova, Corolla Altis have a market share of 21 % and 34 % respectively with Fortuner being the market leader with 44 % market share in U.P.

The occasion was attended by senior Toyota officials – Mr. Masato Kuriyama, Managing Coordinator and Mr. Sailesh Shetty, General Manager, Sales.

Present at the occasion, Mr. Sandeep Singh, Deputy Managing Director,Marketing, Toyota Kirloskar Motor said, "We would like to engage car enthusiasts and customers from across India and not limit this experience to just one city. This is an opportunity for us to get a direct feedback from customers, across the country, which will in turn help us to further improve our products and services and serve them better. Lucknow is a very important market for us and we look forward to expanding it further in the future. With the introduction of Etios, we hope to attain a sizeable market share in India in the shortest possible time. ".

After the grand success of the world premier of the Toyota ETIOS, at the recently held Delhi Auto Expo, Toyota's quality and technology, renowned globally, was brought to Lucknow. Customers eagerly awaiting the launch of Etios got an opportunity, to see the vehicle, in their own city. The Delhi Auto Expo had customers coming to see the world premier of Etios and its latest technology, however the Toyota 'Q' World took this experience 'to the customer'.

The exhibit included an exciting array of 11 vehicles which gave them, a never before, 'touch and feel experience' of Toyota vehicles. Toyota Etios was the highlight of the event. The vehicles symbolized the following themes – Eco Friendly and Future, Concept Car and the Toyota Line Up. The exhibit included the newly launched Etios concept and many more interesting and exciting vehicles in the current and future line up of Toyota products namely

• The newly launched Prius – world's highest selling hybrid vehicle,
• Newly launched Prado Diesel,
• Most popular vehicle in the MPV segment -Fortuner and
• The king of SUVs – Land Cruiser

Exclusive customer engagement events were also held for fun and entertainment of the visitors.

After Chandigarh and Lucknow Toyota 'Q' World will travel to 8 other cities namely Mumbai, Ahmedabad, Pune, Cochin, Bangalore, Chennai, Hyderabad and Kolkata. The event will span over a period of 4 months.

About Toyota Kirloskar Motor:
TKM is a joint venture between Toyota Motor Corporation and the Kirloskar Group. TKM has invested nearly Rs. 1,500 crores in its plant at Bidadi, employing around 3000 people. The plant started production in December 1999 and has a capacity of producing 80,000 units annually.

Visit at http://www.toyotabharat.com/ for more details.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Toyota Kirloskar Motor (TKM) announced the expansion of ‘Toyota U Trust’ today Toyota U Trust’ launched in Chennai, Bangalore, New Delhi and Mumbai.

Bangalore, Karnataka -- (SBWIRE) -- 01/08/2010 -- Toyota Kirloskar Motor (TKM) announced the expansion of 'Toyota U Trust' today. Set to facilitate sales, purchase and exchange of Toyota and non-Toyota cars, 'Toyota U Trust' aims to offer potential customers an opportunity to exchange their old cars of any make for a brand new Toyota, allowing them an opportunity to upgrade. It will also cater to customers who want to exchange their cars for competitively priced used Toyota cars. Customers will also be provided with a wide range of value added services, including finance options at the 'Toyota U Trust' outlets.

'Toyota U Trust' launched in Chennai, Bangalore, New Delhi and Mumbai, as a pilot project in 2007-08, has received an encouraging response.

Customers are eligible to obtain certification for the Toyota vehicles they purchase through 'Toyota U Trust', which are eligible for warranty as well. The special warranty booklet for certified Toyota cars will come with a warranty up to 1 year/15,000 km. In addition to this, the cars can get up to three labour free services at Toyota dealerships. Warranty is provided on the engine and gearbox/driveline of all certified Toyota cars, across the country at all Toyota dealerships.

Speaking at the launch of 'Toyota U Trust', Mr. Sandeep Singh, Deputy Managing Director, Toyota Kirloskar Motor said, , "The used car market in India is almost as big and important as the new car market. Toyota U Trust aims at encouraging the sales of our new compact car – Etios, enhancing dealer profitability, and increasing the residual value of Toyota vehicles, which will in turn help increase the new car sales. We wish to heighten the customer experience and ensure transparency while all customers are treated at par with new car customer. We will cover 20 outlets in 15 cities by the end of 2010".

The U Trust website has been launched to facilitate registration, test drive booking, vehicle booking and easy access to information on vehicle history and stock availability etc.

For further details log onto http:///www.toyotautrust.in

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Toyota Kirloskar Motor Pvt. Ltd. (TKM) launched the latest generation of the Prius in India at the Auto Expo 2010 in New Delhi.

Bangalore, Karnataka -- (SBWIRE) -- 01/07/2010 -- Toyota Kirloskar Motor Pvt. Ltd. (TKM) today launched the latest generation of the Prius in India at the Auto Expo 2010 in New Delhi. To further emphasise Toyota's commitment to the environment, the Altis CNG was also launched, and the Innova CNG and Camry Hybrid were on display.

Speaking about the Prius launch in India, Mr. Sandeep Singh, DMD-Marketing, TKM said: "Through the launch of the Prius, Toyota is keen to demonstrate its commitment to offer the latest eco-friendly automotive technology to its customers in India. Since becoming the world's first mass-produced hybrid vehicle in 1997, the Prius has received worldwide acclaim, the Prius today is the most successful hybrid in the world with cumulative sales of nearly 1.5 million. We will continue to popularize environmentally friendly vehicles in India to further our efforts to help save the environment."

Prius
Staying true to the meaning of its name, i.e. 'to go before,' in Latin, the Prius is equipped with the latest of its pioneering technology − the Toyota Hybrid System II (also called Hybrid Synergy Drive), − and with one of the best aerodynamic performances, the Prius has achieved world-leading fuel efficiency. The Third-generation Prius comes with three driving modes − Power Mode, Eco Mode and EV (Electric Vehicle) Mode, − as well as a host of dynamic features that combine to give improved driving pleasure with superior environmental performance.

The Prius will be available in limited numbers in two variants, priced at 26.55 lakh and 27.86 lakh, ex showroom, New Delhi, and bookings start from today.

The Third-generation Prius:

- A 1.8L, 2ZR FXE engine and 136PS Horsepower
- Hybrid Synergy Drive
- Electrically controlled CVT (Continuously Variable Transmission)
- Electronically Controlled Shift Lever
- Regenerative braking
- Aerodynamic design of 0.25Cd (amongst the lowest in the world)
- Head Up Display,
- Push start system and smart entry
- Audio and Bluetooth controls with touch sensor on steering wheel
- ABS, BA, EBD, VSC, Traction Control and 7 airbags

For details, please refer to http://www.toyotabharat.com/

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

At the Auto Expo 2010 that is underway in New Delhi, Toyota Kirloskar Motor Pvt. Ltd. (TKM) is re-emphasizing its commitment to the Indian market with ‘Quality Revolution’ as its booth’s theme.

New Delhi, India -- (SBWIRE) -- 01/06/2010 -- Toyota Kirloskar Motor Pvt. Ltd. (TKM) is re-emphasizing its commitment to the Indian market with 'Quality Revolution' as its booth's theme at the Auto Expo 2010 that is underway in New Delhi.

'Quality Revolution' reflects the company's constant pursuit of perfection in order to create new levels of customer delight, and at the same time denotes Toyota's focus on quality which is still the promising strategy for further growth in today's environment. The Toyota booth expresses its theme through the 14 vehicles that are on display and categorized as eco-friendly, futuristic and current line-up zones − including the concept models of the compact cars, named Etios.

Mr. Hiroshi Nakagawa, MD, TKM explains the theme further: "At Toyota, we believe that as we start developing our processes, there is room for continuous improvement. We then create bigger innovations for our cars and every little improvement is a step towards a revolution. In short, 'Quality Revolution' at Toyota begins with quality processes that help to make quality products with quality comfort, in turn, necessitating and bringing about quality service, thereby improving one's quality of life for a better tomorrow."

For further details, please visit http://www.toyotaautoexpo.in

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Etios, the concept model of Toyota Kirloskar Motor’s soon to be launched new compact cars in India, was unveiled today. The choice of India for global premiere of Etios Concept outlines the fact that India will play a pivotal role in Toyota’s global expansion plans

New Delhi, India -- (SBWIRE) -- 01/05/2010 -- Toyota Kirloskar Motor Pvt. Ltd. (TKM) today unveiled the concept model of its soon to be launched new compact cars in India. Named as Etios concept, it incorporates the advanced technology and superior quality features that have been developed by Toyota specifically for India, by leveraging the world class innovation that Toyota is globally renowned for.

The concept cars were unveiled in the presence of Mr. Kazuo Okamoto (Vice Chairman, Toyota Motor Corporation), Mr. Akira Okabe (Senior Managing Director, Toyota Motor Corporation), Mr. Yoshinori Noritake (Chief Engineer, Product Planning for Passenger Vehicle, Toyota Motor Corporation), Mr. Vikram Kirloskar (Vice Chairman, TKM), Mr. Hiroshi Nakagawa (Managing Director, TKM) and Mr. Sandeep Singh (Deputy Managing Director, Marketing, TKM).

Commenting on the occasion, Mr. Kazuo Okamoto said, "We are very excited to finally showcase the concept of Etios, which has been newly developed specifically for customers in India. Our tagline of 'World First, India First' represents our choice of India for the global premiere of the Etios concept, following which exports to other countries will be evaluated. India will play a pivotal role in Toyota's global expansion plans and the time has come for us to strategically accelerate our growth here. Based on our 'Customer First' approach, our highest priority will be to make every effort to exceed the Indian customer's expectations and the introduction of the Etios concept today is the first step in this direction.

Added Mr. Hiroshi Nakagawa, "In the past decade that Toyota has been in India, we have brought smiles to the faces of more than 4 lakh customers who own Toyota products. These customers are our biggest asset as we have learnt a lot from them and have utilized their feedback in designing our new compact cars. All preparations for the launch of Etios in India are on schedule, namely the construction of our second plant and the expansion of our dealer network. With the introduction of Etios, we will enter the mass volume segment. We are looking at a sales volume of 70,000 in the first year and will ensure that the customers of our new compact cars will have access to the world class quality standards that only Toyota can provide."

Elaborating on the Etios concept, Mr. Yoshinori Noritake said, "In the process of development of Etios, I have visited many Indian cities and homes to understand the market and interact with customers. The Etios concept will cater to the basic needs of this market – highest standards of quality at competitive prices. Toyota's new compact cars have been designed to offer innovative styling, roomy interiors, superior ride comfort and best in class mileage at competitive prices. The design concept of 'Bold Simplicity' represents the pursuit of the perfect combination of functionality and affordable luxury. More than 2000 engineers in India and Japan have worked in close collaboration for four years to ensure the perfect blend of local design sensibilities and unmatched global quality standards that is Etios. "

Mr. Sandeep Singh added, "We are very proud that India is the lead country for Toyota's new compact cars. We understand that the Toyota brand in India represents quality that is never compromised, advanced technology, durability and reliability, all of which are essential features in our soon to be launched new compact cars. With the introduction of Etios, we hope to attain a sizeable market share in India in the shortest possible time. To ensure maximum accessibility to our customers, we will expand our sales/service network to about 150 dealers by the end of 2010. This is the beginning of our marketing campaign for Etios. Next would be the exhibition of Etios and other models in 10 major cities for Indian customers to see and experience Toyota's legendary quality standards."

For further details, please visit http://www.toyotaautoexpo.in

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The year 2009 was bountiful for Toyota Kirloskar Motor in India with the organization registering a 107 per cent growth at 55,497 units. December sales jumped 221% over the same period last year.

Bangalore, Karnataka -- (SBWIRE) -- 01/05/2010 -- Toyota Kirloskar Motor Pvt. Ltd. (TKM) announced today that it has recorded the highest sales for a calendar year with a 107 per cent growth at 55,497 units in 2009 and the highest monthly sales in December with a 221 per cent growth at 7,657 units.

The Innova and Corolla continued to maintain leadership in their respective segments, and the Fortuner contributed by recording sales of 3,154 units since its launch in August 2009. A clear indication that Toyota is surging ahead in India and is on its way to increasing its market share in the country.

Commenting on the company's record sales, Mr. Sandeep Singh, Deputy Managing Director, (Marketing) TKM said, "We are thrilled with our performance last year and very happy to announce our record sales growth for the calendar year and the month of December. This has been made possible thanks to a combined effort from all our dealers, vendors and each and every Toyota employee in India. We also thank our 4.1 lakh Toyota customers in India and look forward to 2010 with higher aspirations."

For details, please refer to http://www.toyotabharat.com/

About ToyotaBharat
Toyota Kirloskar Motor Private Limited (TKM) is a joint venture between Kirloskar Group and Toyota Motor Corporation. Toyota Kirloskar Motor Private Limited (TKM) aims to play a major role in the development of the automotive industry and the creation of employment opportunities. TKM's growth since inception can be attributed to one simple, yet important aspect of its business philosophy - "Putting Customer First". TKM firmly believes that the success of this venture depends on providing high quality products and services to all valued customers through the efforts of its team members.

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