Creative innovator Connie Dawson to head design for 91 year old Hoffman Fabrics.

Mission Viejo, CA -- (ReleaseWire) -- 06/16/2015 -- Hoffman Fabrics today announced the appointment of Connie Dawson as Art Director of Hoffman Fabrics. In this new role, she will oversee fabric and textile design for one of the USA's oldest and best known fabric design and manufacturing companies.

Ms. Dawson began her career with Hoffman during her College years, and commenced full time upon graduation from Long Beach State. She has held several design positions within the company, leading to this most significant senior creative role. She will manage a team of designers and work closely with the Company's senior leadership to spearhead continued innovation in designs applied to fabrics, textiles and accessories across multiple industries including crafts, retail and private label.

"Connie Dawson's unique creative talent, expertise and industry experience distinctively positions her to lead design into the future for Hoffman Fabrics," said Tony Hoffman, Partner and Company President. "We are experiencing a new turning point in our history and renewed vision for the future, and we are excited to work alongside Connie, whom we have known and worked with for over 10 years."

"Hoffman Fabrics has been a constant force and innovator in the USA and global textile industry for over 91 years," said Marty Hoffman, Partner and Vice President. "Connie has proven herself to be an exceptional designer, and now steps into this important leadership role. I look forward to working with her on projects that shape the future of Hoffman Fabrics designs."

"I am very excited to lead the creative team at Hoffman," said Ms. Dawson. "I feel very much a part of the design DNA of Hoffman Fabrics after spending several years and roles, closely involved in the many facets of designing textiles. I have incredible respect for the leadership and people at Hoffman, and look forward to playing my part in continued ongoing design innovations, especially during this time of change and advancement, directly related to our renewed design process and business strategy," said Dawson.

About Hoffman California-International Fabrics
Hoffman California-International Fabrics (http://www.hoffmanfabrics.com) and its subsidiary ME+YOU (meyou.life) is a 91 year old innovator and industry leader in the design and manufacture of premium hand-dyed, screen-printed, and digital printed fabrics for independent retailers, retail fabric stores, craft shops, quilt shops, brands, apparel makers, wholesale distributors, and manufacturers. Three generations of the Hoffman Family are actively involved in day-to-day operations. Hoffman professional textile designers each year create over 800 unique designs for our screen and digital print collections, and our authentic Bali batiks, many of which are focused on one of the USA's most popular hobbies – Quilt making. In addition, Hoffman Fabrics creates, licenses designs and manufactures for many major clothing and fashion retail brands. Hoffman Fabrics is partnered with wholesale distributors based in Australia; New Zealand; Canada; the United Kingdom; Germany; the Netherlands; Scandinavia; and Japan, and has been instrumental in many fabric and apparel innovations and designs, including the iconic Hawaiian shirt.

#Hoffman Fabrics
#Design
#innovation

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Hoffman Fabrics and ME+YOU is active in participating in World Oceans Day.

Mission Viejo, CA -- (ReleaseWire) -- 06/08/2015 -- For over 91 years, Hoffman Fabrics, a global family owned business, based in Southern California, has been focused on incorporating sustainability and responsible business practices in the company's design and fabric manufacturing operations.

As early pioneers in big wave surfing and Hawaiian design, Hoffman Fabrics has had a special connection with, and focus on healthy oceans, sustainable planet, and the choice of individuals and businesses to make small changes that greatly reduce pollution in our oceans.

To participate, Hoffman employees volunteered to meet early morning today at Capistrano Beach, Southern California just a few miles from the office, to pick up sea debris and marine trash as a group, washed from the Pacific Ocean onto the Capistrano Beach shoreline. Hoffman Fabrics World Ocean's Day celebration is designed to remind people of the unique beauty of the ocean, and how it is essential to the delicate balance and survival of all life on our planet.

"Hoffman Fabrics is delighted to participate in World Ocean's Day, and as a business committed to sustainable business practices with operations in several countries, we feel that responsible choices are important for us as a company to make strategically and to incorporate into our daily operations and decision-making," said Tony Hoffman, President of Hoffman Fabrics.

"We are excited to participate in World Ocean's Day alongside thousands of individuals and businesses worldwide, and to make a financial donation to this important annual event," said Peter Ashworth, Chief Operating Officer. "Hoffman has a considerable history and legacy in caring for the Oceans, and our dedication to caring for the planet carries over into many of our core business functions, from design and manufacturing, to reclaiming and recycling waste water in our Bali plant, to sustainable business practices and strategies across the company."

About Hoffman California-International Fabrics
Hoffman California-International Fabrics (http://www.hoffmanfabrics.com) and its subsidiary ME+YOU (meyou.life) is a 91 year old innovator and industry leader in the design and manufacture of premium hand-dyed, screen-printed, and digital printed fabrics for independent retailers, retail fabric stores, craft shops, quilt shops, brands and apparel makers, wholesale distributors, and manufacturers. Three generations of the Hoffman Family are actively involved in day-to-day operations. Hoffman professional textile artists each year create over 800 unique designs for our screen and digital print collections, and our authentic Bali batiks, many of which are focused on one of the USA's most popular hobbies – Quilt making. In addition, Hoffman Fabrics creates, licenses designs and manufactures for many major clothing and fashion retail brands. Hoffman Fabrics is partnered with wholesale distributors based in Australia; New Zealand; Canada; the United Kingdom; Germany; the Netherlands; Scandinavia; and Japan, and has been instrumental in many fabric and apparel innovations and designs, including the iconic Hawaiian shirt.

#worldoceansday
#hoffmanfabrics

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New Logo Commences the Launch of Hoffman’s New Brand Initiatives

Mission Viejo, CA -- (ReleaseWire) -- 04/23/2015 -- Hoffman Fabrics launched its new logo today, the first change to its well-recognized logo since 1946 - over 70 years. The old logo has become iconic in the fabric industry, a recognizable and consistent value in the ever-changing world of fabric, quilting and fashion. This is only the third iteration of its brand logo since the Company was founded in 1924 as Hoffman California Woolens by its creator Rube Hoffman. Hoffman California International Fabrics is one of North America's oldest operating fabric designers and manufacturers, so the new logo is designed to represent the essence of where Hoffman has come from during 91 years in business, and where the Company is planning to go in the future.

"As a consistent innovator in the fabric industry for over 91 years, Hoffman Fabrics can lay claim to be a visionary pioneer in many facets of the business, many of which are now considered standard today. I believe the new logo lends itself more towards our DNA of design and innovation over our history. As the Hoffman Company moves into the next generation, we have recommitted ourselves to up our level of innovation and design, and to create the highest possible level of customer satisfaction resulting in preferences for Hoffman products over our competitors." said the Company's President, Tony Hoffman.

"At Hoffman, we believe our brand lives in the minds of our customers. The Hoffman brand must be viewed from the perspective of the customer's experience, and must create a clear definition that is embraced by our customers, aligned with their buying preferences and needs," said Peter Ashworth, Chief Operating Officer.

"Our new icon represents a contemporary approach, and excellence in execution, while maintaining a classic view that keeps the true essence of Hoffman culture, style and design. Our new logo represents our brand, and is an identifiable entity that makes specific promises of value – delivered to our clients and customers across multiple national and global markets, time zones and individual customer creative preferences."

About Hoffman California-International Fabrics
Hoffman California-International Fabrics (http://www.hoffmanfabrics.com) is a 91 year old innovator and industry leader in the design and manufacture of premium hand-dyed, screen-printed, and digital printed fabrics for independent retailers, retail fabric stores, craft shops, quilt shops, brands and apparel makers, wholesale distributors, and manufacturers. Three generations of the Hoffman Family are actively involved in day-to-day operations. Hoffman professional textile artists each year create over 800 unique designs for our screen and digital print collections, and our authentic Bali batiks, many of which are focused on one of the USA's most popular hobbies – Quilt making. Hoffman Fabrics is partnered with wholesale distributors based in Australia; New Zealand; Canada; the United Kingdom; Germany; the Netherlands; Scandinavia; and Japan, and has been instrumental in many fabric and apparel innovations and designs, including the iconic Hawaiian shirt.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Peter Ashworth to head operations for 91 year old Company

Mission Viejo, CA -- (ReleaseWire) -- 04/22/2015 -- Globally experienced business executive, entrepreneur, and brand-builder Peter Ashworth has been appointed to head operations for Hoffman Fabrics, one of North America's oldest operating fabric designer and manufacturers. Mr. Ashworth will work closely with the Hoffman family in this senior leadership role to push the Company towards the achievement of its growth and other business goals.

"We are delighted to bring Peter on board in a newly created position of Chief Operating Officer" said Tony Hoffman, company President. "We have worked closely with him the past few months as a strategic business consultant, collaborating on a new vision and execution for the next generation of Hoffman, and will now work with him as a key member of our executive team. Over the next years, Hoffman Fabrics plans to grow through multiple initiatives while building the infrastructure that will that will better organize the Company to enable growth. Peter is a highly creative, proven innovator whose experience will be key in these areas. We are very positive about the future, and look forward to working with him as a pivotal member of the Hoffman team."

"I am excited to join the Hoffman team in this senior operations role," said Mr. Ashworth. "Hoffman is a unique company, iconic in the fabric industry, a recognizable and consistent value in the ever-changing world of fabric, quilting and fashion. It comes from a strong legacy born from the true essence of a pioneering spirit of early 1920's California, combined with the gritty drive of 1960's ground-breaking Hawaiian big wave surfers and entrepreneurs. This relentless drive of the Hoffman family pushed the boundaries of fabric design innovation and manufacturing to a market leader position, so I hold the responsibility to continue to help build the Company towards continued success in innovation and growth as we approach our 100 year anniversary. I will work closely with Walter, Tony, Marty, Robin, Aaron and the many seasoned staff to build upon the foundations of the brand to further create a business environment and culture that allows innovation & design to flourish, while building on the processes, systems, people, marketing, resources, partnerships and infrastructure already in place to perform in a highly competitive global market place."

About Hoffman California-International Fabrics
Hoffman California-International Fabrics (http://www.hoffmanfabrics.com) is a 91 year old innovator and industry leader in the design and manufacture of premium genuine hand-dyed, screen-printed, and digital printed fabrics for independent retailers, retail fabric stores, craft shops, quilt shops, brands and apparel makers, wholesale distributors, and manufacturers. Three generations of the Hoffman Family are actively involved in day-to-day operations. Hoffman professional textile artists each year create over 800 unique designs for our screen and digital print collections, and our authentic Bali batiks, many of which are focused on one of the USA's most popular hobbies – Quilt making. Hoffman Fabrics manufactures its authentic Batik fabrics at its uniquely sustainable Bali plant, and works with industry-best silk screen and digital manufacturers in 12 countries. Hoffman is partnered with wholesale distributors based in Australia; New Zealand; Canada; the United Kingdom; Germany; the Netherlands; Scandinavia; and Japan, and has been instrumental in many fabric and apparel innovations and designs, including the iconic Hawaiian shirt.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Stephanie Prescott to head sales & merchandizing for 91 year old Hoffman Fabrics

Mission Viejo, CA -- (ReleaseWire) -- 04/17/2015 -- Mission Viejo, California: Industry veteran and experienced retail executive, Stephanie Prescott has been appointed to head business development, retail merchandizing and retail relationships for Hoffman Fabrics, one of North America's oldest operating fabric designer and manufacturers. Ms. Prescott will lead the national sales force, and will also connect the distribution chain by focusing on retail merchandizing capabilities and building the close relationships Hoffman has with over 1,500 fabric, quilting and textile retailers across the United States.

"Stephanie is uniquely qualified to head our retail business development team, and we are delighted to have her join the Hoffman team," said Tony Hoffman, company President. "She brings a special skillset and years of experience to this position, combining the expertise of big box retail executive management, with several years as a small business entrepreneur and store owner. She also has considerable experience in the creative quilting industry, and holds close relationships with specialty retailers and passionate quilters in towns and cities across North America."

Her role will encompass leadership towards the key activities below;

-Oversee the Sales Force
-Retail Relationships
-Merchandizing & Packaging
-Pre Cuts & Kits

Prescott is currently preparing to meet her sales team face-to-face for the first time at Quilt Market, an industry major event, to be held in Minneapolis, MN, May 15-17, 2015 where Hoffman will be exhibiting.

"I am proud and excited to be a key part of the next era of Hoffman, as we embark upon many new business development initiatives. I have always admired the Hoffman culture over the years as a store owner, and look forward to collaborating with the talented sales force and with the many friends and relationships I have built over the years. I believe Hoffman is at the forefront of the next generation of Quilters and am delighted that we represent the finest in quality, design and innovation moving forward," said Ms. Prescott.

About Hoffman California-International Fabrics
Hoffman California-International Fabrics (http://www.hoffmanfabrics.com) is a 91 year old innovator and industry leader in the design and manufacture of premium hand-dyed, screen-printed, and digital printed fabrics for independent retailers, retail fabric stores, craft shops, quilt shops, brands and apparel makers, wholesale distributors, and manufacturers. Three generations of the Hoffman Family are actively involved in day-to-day operations. Hoffman professional textile artists each year create over 800 unique designs for our screen and digital print collections, and our authentic Bali batiks, many of which are focused on one of the USA's most popular hobbies – Quilt making. Hoffman Fabrics is partnered with wholesale distributors based in Australia; New Zealand; Canada; the United Kingdom; Germany; the Netherlands; Scandinavia; and Japan, and has been instrumental in many fabric and apparel innovations and designs, including the iconic Hawaiian shirt.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm