Developing clear goals and maintaining follow-up measures are as important to successful digital marketing as web design and advertising, publishes web-motion.co.uk.

Portsmouth, Hampshire -- (SBWIRE) -- 08/17/2015 -- Statistics recently released from the advertising sector indicate less than 25 percent of companies throughout the UK are satisfied with their current level of digital marketing, meaning the remaining 75 percent of area businesses are lacking in this regard. Additionally, almost half those making use of available media channels to at least some degree have no strategy in place defining their end goals. In light of these developing shortfalls and unfocused tangibility, Tim Smith of WebMotion Media has launched the company's game plan initiative.

Said Smith, "Digital marketing is an all-inclusive process ranging from basic web design to extensive follow up measures. While some aspects are universal across all industries, certain elements are unique to the business in question. Sitting down with clients to create a distinctive blueprint before taking any steps toward brand promotion is vital to seeing any level of positive results. The purpose of our game plan initiative is to not only emphasize the importance of developing a strategy, but ensure proper follow-through once the plan has been laid out."

Based on information found at http://web-motion.co.uk, video has become one of the most prominent components of drawing in leads and fostering a strong customer relationship. Though virtually all businesses can benefit from this combination of audio and visual elements, where these should be displayed tends to vary by industry. Whereas one company may fare better via YouTube and posts on related business sites, another may benefit more from Facebook or other social media outlets. This depends largely on target audiences and typical customer demographics.

Once a clear plan has been created and put into effect, companies must adhere to routine updates. Consumer mind-set is continually changing; therefore, a business's marketing efforts must likewise evolve to keep up with such alterations. Industry experts note what is highly effective in attracting clients and holding their attention one month may not be as productive the next.

Concluded Smith, "Bearing in mind those aspects important to customers is key in developing an effective strategy and ensuring it remains so throughout the course of a marketing campaign. Much to our surprise, an estimated half of businesses in our area fail to monitor just how effective their current measures are. Without keeping tabs on this aspect, a great deal of time, effort and money is wasted when it could be allotted to more worthy channels. As potential clients can see at http://web-motion.co.uk/our-story, we focus on all elements of digital marketing to help boost local businesses to the tops of their fields. From there, we continue to monitor our combined efforts to confirm they're generating results."

About WebMotion Media
Dedicated to helping area businesses establish their online presences and develop effective brand promotion strategies, the staff of WebMotion Media provides affordable and effective digital marketing services to companies of all sizes.

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Unique new offering provides customized assistance that helps small and medium enterprises overcome competitors of any scale, producing more leads and customers, WebMotion Media reports

Portsmouth, Hampshire -- (SBWIRE) -- 04/29/2015 -- WebMotion Media, Hampshire's leading digital marketing and search engine optimization agency, unveiled an affordable new marketing package aimed at small- and medium-sized businesses. Tailor-made to address the challenges organizations of this scale face as they compete against larger rivals, the cost-effective new marketing package leverages a number of WebMotion Media's proven, varied strengths. WebMotion Media leaders are confident that the newly unveiled package, described in full at http://web-motion.co.uk/, will quickly establish itself as one of the best ways of all for businesses in Hampshire and beyond to attract more attention and secure more customers and revenue.

"Many marketing agencies in the area focus on one thing or the other, and that often shows in the limited nature of what they deliver to clients," WebMotion Media representative James Smith noted, "Here at WebMotion Media, on the other hand, we have a full range of capabilities, from the ability to produce video that converts viewers into customers to highly effective search engine optimization. Our new package therefore represents a special opportunity for SMEs to secure no-compromise, enterprise-quality marketing services at truly affordable rates."

With a full 40% of the world's population now making regular use of the Internet, according to research firm ITU, the digital realm has become a primary focus for marketing professionals everywhere. Larger companies typically have the employees and resources to take advantage of the opportunities to be found there, but the transition is often more difficult for smaller ones. As many of them are led and staffed by people who already wear several hats each, small and medium enterprises often need to look for outside help with their digital marketing needs.

Thanks to a focus on providing exactly such assistance at price points that make excellent sense for clients of this scale, WebMotion Media has grown quickly to become Hampshire's top digital design and marketing agency. Noting that many competitors had relatively narrow sets of capabilities that forced them into suggesting unsatisfying solutions to clients, WebMotion Media's founders resolved to create a different, more effective kind of agency.

With that goal having been met and exceeded, WebMotion Media today offers up an unmatched range of digital design, content creation, and marketing services. Having such a full array of top-quality capabilities allows the company to specify and deliver exactly what is needed to produce the best possible results for each and every client, something that no competitor can match.

The newly announced WebMotion Media marketing package is designed to make it even easier, more accessible, and more cost-effective for small and medium enterprises to take advantage of these offerings. A single, simple, free consultation sets the process in motion, with WebMotion Media experts quickly homing in on the areas that will most benefit from the company's attention.

With the availability of the new WebMotion Media marketing package, small and medium enterprises in Portsmouth and elsewhere can now count on exactly the kind of digital marketing assistance that can take them to the next level. The company's individual services, like the industry-leading search engine optimization described at http://web-motion.co.uk/uk-seo-consultant, also remain available for clients with targeted needs.

About WebMotion Media
Helping small- and medium-sized businesses grow their reach and revenues, WebMotion Media provides a full range of best-in-class digital design, marketing, and content creation services to clients in Hampshire, the rest of the United Kingdom, and around the world.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm