Colne, England -- (SBWIRE) -- 08/16/2016 -- Paris Fashion Week in 2016 runs from the 1st of March until the 9th and draws attention to the latest styles and designs in contemporary clothing. It is not typically associated with lingerie, but this year has seen a number of underwear features - not only incorporated into clothes on the catwalk but by celebrities attending the event. For example, Eva Longoria attracted great attention in her choice of lace panel skirt teamed with beautiful black underwear. That even media figures are showing that underwear can be used creatively, to enhance an outfit, has led to expectations of increased lingerie spending and popular engagement with picking underwear.

There is an ever-increasing diversity available in underwear - something events like fashion shows celebrate are designs a little different from the typical bra and knickers and proving particularly fashionable include options such as the chemise and babydoll. The impression of Paris Fashion week seems to be importance of underwear adding interest, as well as style – something expert provider Lux Lingerie was keen to comment on:

"It is great that Paris Fashion week has drawn attention to the stylish capabilities of underwear. That is why at Lux Lingerie we take pride in offering an extensive selection of designs, which allow the wearer to perfect the look they want. Picking underwear can be a real fashion statement."

About Lux Lingerie
Lux Lingerie is a key provider of lingerie and accessories. They have an extensive online selection which includes chemises, camisoles and more.

For further information you can visit their website: http://www.luxlingerie.co.uk/

PR Contact:
Company name: Lux Lingerie
Tel: 01254 427071
Website: www.luxlingerie.co.uk
Contact person: Hannah Connelly
Email: hannah@luxlingerie.co.uk
Address: 25 milton road Colne BB8 9RN

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Colne, England -- (SBWIRE) -- 06/09/2016 -- Sick and tired of black females being "left behind" Philomena Kwao, the English, New York-based plus size model has recently called out the cosmetic industry through the use over her powerful blog 'Is My Black Not Beautiful'.

Also interviewed by The Huffington Post UK the stunning model spoke openly about her wishes to address diversity while sharing the secret to her new found body confidence with the plan to help other women all over the world boost their confidence also.

Philomena spoke about pushing herself to gain the level of confidence that she's now got, saying that she dared herself to do things in which she feared such as going outside in shorts and going out without make-up. These are both things that many females dread however, once done – the same women very often question themselves and wonder why they thought it was going to be so bad.

Her overall advice for women was to try and do something new every single day and to be kind to yourself! Appreciating yourself as a woman isn't being vain; the most important thing is to love yourself, and that includes loving your body also.

Lux Lingerie commentates frequently on industry news and a spokesperson had this to say:

"Philomena is not wrong at all in what she says. For years we have boasted the importance of self-love and this is the main reason that we strive to provide gorgeous and affordable lingerie option – to enable women of all shapes, colors and sizes to celebrate their bodies."

About Lux Lingerie
Lux Lingerie is an online provider of lingerie with an extensive collection available including sexy sets, corsets, chemises and stockings.

For further information and to purchase designer underwear today, you can visit their website: http://www.luxlingerie.co.uk/bras.html

PR Contact:
Company name: Lux Lingerie
Tel: 07882135712
Website: www.my-knickers.com
Contact person: Rachael Connelly
Email: Rachael@my-knickers.com
Address: 60 Hollin Hall
Trawden
BB8 8SS

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Colne, England -- (SBWIRE) -- 05/26/2016 -- The recent UK Lingerie Awards has drawn attention to what is set to be a big trend for 2016; innovatively designed underwear which provides the ideal fit for female bodies. This comes in the light of Selina Bond winning the top prize 'New Designer of the Year' with her range of lingerie designs which incorporated Formula One inspired technologies. Her series of bras and briefs featured carbon fibre moulds – typically used in race cars – to closely fit the bodies of her models. The award champions the best in cutting-edge design, so Bond's work emphasises what really is hot right now; closely fitting underwear with a modern feel.

Bond is only 23 and a recent graduate of De Montfort University, keen to add to the growing interest in underwear which not only provides the finest fit, but bold visual appeal too. She used a series of dark colours and high-shine materials to ensure her designs held a bold visual impression on the catwalk. She in turn triumphed over four other contenders to receive recognition as New Designer of Year at the UK Lingerie Awards.

It appears that the latest design techniques and playing close attention to the female body are other bold trends behind Bond's successes. Keen to comment on this was Lux Lingerie, a prime provider of a range of underwear:

"That the UK Lingerie Awards are recognising the best in new design as an option which prioritises fit and fast technologies, shows that lingerie needs to match the modern world. That is why we are proud to offer a large selection of up-and-coming designs here at Lux Lingerie."

About Lux Lingerie
Lux Lingerie offers an extensive range of underwear options including bras, kickers, chemises and babydolls. For more information you can visit their website: http://www.luxlingerie.co.uk/

Media Contact:

Company name: Lux Lingerie
Address: 25 milton road,Colne,BB8 9RN
Tel: 01254 427071
Contact person: Hannah Connelly
Email: hannah@luxlingerie.co.uk
Website: http://www.luxlingerie.co.uk/

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Colne, England -- (SBWIRE) -- 02/08/2016 -- A Dove Survey has drawn attention to the rather shocking statistic that only 4% of women think of themselves as beautiful. This suggests that many women lack important body-confidence especially when it comes to their own image. After all, the same survey showed that about 80% of those surveyed believed that every woman had something to feel beautiful about – but this did not seemingly equate to people feeling beautiful in themselves. This emphasizes issues of self-confidence and insecurities in appearance affecting women in a big way -issues expected to come under increased address going into 2016.

It could be deemed as an important incentive to encourage more women to appreciate and recognize their own beauty. Believing in self-beauty can be a key source of optimism and result in improved mood, increased interaction with others and improved productivity: important in both home and work environments.

A lack of self-confidence amongst women is often appropriated to the negative influences of media – such as television and magazines – which can be perceived to push unrealistic standards for female appearances. However, the growing attention paid to the Dove survey, as well as related findings, have increased calls for businesses to push for positive body awareness. A key example involved in this is Lux Lingerie, a provider of a range of underwear options with an extensive online selection.

A spokesperson had this to say:

"It is upsetting that only 4% of women think of themselves as beautiful; as every person deserves to celebrate their body. That's why, here at Lux Lingerie, we are proud to provide a wide selection of flattering underwear – suitable for a range of sizes and fittings. Good underwear champions the female body; something we believe is important going into 2016 and in turn boosting the prospect of more women feeling positive about themselves. The knock-on advantage for home and business relationships could be significant too; as confidence means performance."

About Lux Lingerie
Lux Lingerie is a prime provider of a range of underwear options, including knickers, bras, chemises and camisoles. They also offer a wide range of designs and accessories.

For more information you can visit their website: http://www.luxlingerie.co.uk/beauty.html

PR Contact:
Company name: Lux Lingerie
Tel: 07824169508
Website: www.luxlingerie.co.uk
Contact person: Hannah Connelly
Email: hannah@luxlingerie.co.uk
Address: 7 Gladstone Terrace
Trawden
BB8 8BN

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Colne, England -- (SBWIRE) -- 12/22/2015 -- The pop icon Selena Gomez has given her fans a pleasant surprise in the form of her music video for her song 'Hands to Myself'. The premiere has just recently launched, featuring Gomez dancing around an apartment wearing beautiful lingerie – and little else! The video emphasizes that lingerie can be elegant as well as exciting, complementing what appears to be a new 'grown up' look for Gomez.

The video could be seen as part of Gomez's attempt to distance herself from her old 'children's television' image and celebrate her adulthood. Lingerie is a daring option, but the beautiful design and classic cut allows Gomez to make a statement, without being inappropriate.

Her choices for the video included a delicate black bra and high-waisted briefs, a wonderful contrast to her pale skin. And the change in appearance doesn't end there; as she also sports straightened hair with a more prominent front fringe in the already highly-popular video clip.

Celebrating underwear and its capacities to allow people to be creative with their identities is important. Keen to comment on this was Lux Lingerie, a key retailer in underwear and accessories. A spokesperson had this to say:

"Selena Gomez's new music video highlights the positivity which can be brought by good underwear. Not only does Gomez look great, but she is using lingerie to unleash her look and show her confidence. That's why at Lux Lingerie we are so passionate about providing a wide range of designs and fittings; in order to give every woman the opportunity to try something new and enjoy themselves."

About Lux Lingerie
Lux Lingerie is a highly experienced provider of a range of lingerie, including knickers, bras, corsets and chemises. They have an extensive online selection, which includes branded pieces and accessories. For more information you can visit their website: http://www.luxlingerie.co.uk/

PR Contact
Company name: Lux Lingerie
Tel: 01282 338461
Website: http://www.luxlingerie.co.uk/
Contact person: Hannah Connelly
Email: info@luxlingerie.co.uk
Address: 7 Gladstone Terrace
Trawden
BB8 8BN

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Colne, England -- (SBWIRE) -- 12/21/2015 -- The hashtag #badassundies, in relation to underwear, has recently been trending on social media sites, established by a woman who wanted to promote attention towards better body confidence. This woman was Mel Rymill, a new mother who was frustrated following a visit to the gym when her personal trainer made her feel that her body was not desirable in its current, post-baby form. In response, Rymill took to the internet, sharing a picture of herself in her everyday underwear to show that women deserve to feel confident in their bodies whatever their size – accompanied by the hashtag #badassundies.

Although Ms Rymill is based in Australia, the hashtag quickly became noticeable internationally. A number of women responded with images of their own natural bodies and underwear – emphasizing that they deserved to feel sexy every day. The promoting of positive body confidence in this way is growing more popular, especially through twitter which allows for the quick and powerful sharing of images.

Quick to respond to the trend was industry expert and body-confidence-loving Lux Lingerie. They are providers of a range of undergarments including bras, kickers and chemises suitable for a range of sizes. A spokesperson had this to say:

"The trending hashtag shows that there is a clear and important point raised – women deserve to feel confident in their everyday underwear, whatever their size. That's why at Lux Lingerie we offer a wide range of designs and fittings, from lovely lace to casual options, so people can opt for whatever they feel most comfortable in. This matters to us greatly."

About Lux Lingerie
Lux Lingerie is a prime provider of a range of underwear and accessories – including bras, knickers, chemises and nightwear. For more information you can visit their website: http://www.luxlingerie.co.uk/

PR Contact
Company name: Lux Lingerie
Tel: 01282 338461
Website: http://www.luxlingerie.co.uk/
Contact person: Hannah Connelly
Email: hello@luxlingerie.co.uk
Address: 7 Gladstone Terrace, Trawden

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Colne, England -- (SBWIRE) -- 05/29/2015 -- According to a study recently released by Technopak advisors, a popular consultancy in retail, sales of lingerie in India are anticipated to grow by at least 15% over the next eight years. But why is this relevant? Alongside the statistics, experts have advised that such growth is due to the online presence of lingerie stores having greater popularity amongst male users. Ultimately, men are able to select underwear for their partners much more accessibility as an ideal gift. This not only has implications in India, but in the UK, of course.

The online market for lingerie after all, is internationally highly popular, it allows the individual to select from a wide range of designs according to their specifications and desires. In this way, underwear shopping can much more readily become a treat, rather than a chore. The online market is seeing much popularity in Asia as a whole at the moment, also allows a wide range of current designs to be available – connecting people with both the exotic and erotic.

Lux Lingerie are experts in the lingerie industry as well as frequent commentators on activity in the field. They were quick to comment in light of the latest news.

"The anticipated increased interest in Lingerie purchase in India is a highly valuable statistic," A spokesperson told us "As it notifies us of areas of increase in underwear popularity and allows the best designers to see what is popular and why, and in turn fuel other markets – such as in the UK. The increased interest in India is also important as allows the increased awareness of beautiful designs and allows for a cross-cultural awareness for new trends.

Especially popular in the UK and India at the moment are light lace pieces – which are after all ideal for summer. It is our passion as a key lingerie provider to take note of this polarity and really direct it in the designs we source, so many more people can enjoy it."

About Lux Lingerie
Lux Lingerie are key online stockists of some of the latest innovations in underwear design.

PR contact
Lux Lingerie
1254 388 657
Lancashire
BB4 7TX
http://www.luxlingerie.co.uk/

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Colne, England -- (SBWIRE) -- 05/27/2015 -- Recent figures by the international New York based lingerie firm Adore Me, have revealed that plus size models are likely to sell underwear than slimmer blonde models.

This research was gathered through A/B testing – a marketing strategy in which consumers are shown advertisements in order to evaluate their purchasing preferences and habits.

Adore Me's statistics involved the use of three advertisements screened in January, and marks some interesting revelations in regard to underwear.

Lux Lingerie, a key quality underwear company, have been quick to comment on these results.
The findings could be seen as highly positive, putting down prejudices that only slimmer models are viable for marketing. After all, the average UK dress size is a 16, and it could in turn be seen as evident that buyers of underwear are more likely to respond to models who reflect a move average size.

This isn't necessarily a case of proclaiming, therefore, that plus-size models are always better, but ultimately model shapes and sized should vary to reflect a greater diversity of size and shape, thus really celebrating women's bodies.

This could also appear to suggest that many models dominating the catwalks and fashion brochures – often ranging between a size 0 to size 8 – are not typically encouraging the purchase of underwear; instead, models who reflect and embrace the reality of the female body tend to have a greater buying impact.
Especially considering that so much advertising is now visual – with the medium of the internet as well as Instagram and Pinterest – attractive imagery of course makes sales.

Lux Lingerie are a company specialising in quality lingerie, as well as frequent commentators upon the market. "These figures highlight the importance of celebrating a variety of body shapes and sizes, especially in regards to underwear" a spokesperson from Lux commented.

"Here at Lux lingerie, we have a wide range of fittings and styles so everyone can be suited. Underwear is an essential after all, but also something that everyone deserves to feel great in. On our comprehensive website we have a variety of beautiful models celebrating their bodies in our wonderful designs, with a number of curvy women. We hope many more underwear advertisers and sellers will follow suit."

About Lux Lingerie
Lux Lingerie are a leading producer of fashionable and designer underwear and nightwear products; for more information visit their site at www.luxlingerie.co.uk
PR Contact

Company name: Lux Lingerie
Tel: 01282 862168
Website: www.luxlingerie.co.uk
Contact person: Hannah Connelly
Email: info@luxlingerie.co.uk
Address: 2 Derby Street
Colne
BB8 9AA

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm