Chicago, IL -- (SBWIRE) -- 06/03/2015 -- Acclaimed restaurants with an active Facebook business page will soon have a new way of showcasing their 5-star reviews and ratings from food critics.

According to reports, Facebook is going to be adding critics' reviews of restaurants to restaurant pages. The reviews will come from sites that host professional critics' reviews: Bon Appetit, Conde Nast Traveler, Eater, New York Magazine, and the San Francisco Chronicle.

The professional reviews will appear alongside consumer-generated reviews and customer feedback, which Facebook enabled late in 2013 for local businesses with the launch of a Review button.

Right now, the critic reviews feature on Facebook is being tested on select restaurants in New York and San Francisco.

A new way of finding great local businesses on Facebook

"The new updates appear to be aimed at making Facebook a more useful way of finding local businesses, akin to the search tools offered by Yelp, Trip Advisor and Google," wrote the Independent's Andrew Griffin in an analysis. "Facebook has long offered that kind of search – and hosts pages for most businesses – but hasn't made much of a dent in those bigger businesses."

A spokesperson has told the Verge that "since reviews are such an important part of helping people make informed decisions about what to do locally, we're excited to be incorporating a new way for people to use Facebook to find the best real-world experiences."

Don't expect the critic reviews to be all raves and praises, though. According to Facebook, negative reviews may also appear on a restaurant's Facebook page, if any of the partner publications happen to have posted a not-so-positive review of that particular restaurant.

It's interesting to see what kind of impact professional reviews from food critics – combined with reviews from everyday consumers and normal restaurant-goers – will have on the reputation of restaurants listed on Facebook.

According to ReviewTrackers research, as much as 33 percent of diners won't eat at a restaurant with an average rating that falls below 4 of 5 stars.

Now that the critic reviews feature has been rolled out, it makes sense for restaurateurs and food industry execs to launch efforts that will boost their visibility on social media platforms like Facebook – efforts that include PR campaigns, blogger outreach programs, and media relations activities.

Equally important, however, is the management of customer feedback and online reviews, since these reviews are a major factor in consumers' purchase decisions. If your business is listed on Facebook, make sure the Review button is enabled, and be active in responding to both positive and negative reviews posted by customers on your Facebook page.

About ReviewTrackers
Founded in 2012, ReviewTrackers is the award-winning review management and reputation monitoring software platform trusted by tens of thousands of business locations across North America. Currently, over 25,000+ businesses in the U.S. are building their reputation and improving their performance by using data and technology provided by ReviewTrackers.

CONTACT:
Brian Sparker
Head of Content at ReviewTrackers
brian@reviewtrackers.com
415 N Aberdeen Street, Chicago, IL 60642
866-854-7670
http://www.reviewtrackers.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Chicago, IL -- (SBWIRE) -- 06/03/2015 -- The fourth annual Street Fight Summit West, took place June 2, 2015 at the Terra Gallery in San Francisco, CA.

Organized by hyper-local media company Street Fight andsponsored by local-centric businesses such as ReviewTrackers and Yext, Street Fight Summit West 2015 brings together the brightest minds in local marketing to discuss the latest trends, tools, and technologies that are poised to make a significant impact on the local marketing ecosystem.

The "Connected Local Economy"

This year, Street Fight Summit West will take a deep dive into the "Connected Local Economy," leading a thoughtful discussion of the ways in which connectivity and the intelligence of the Web are changing marketing and other interactions between businesses and local consumers.

Badge-wearers will hear from leaders from companies like Yelp, Google, Grubhub,Twitter, Amazon, McDonald's, and Microsoft (among others). Topics included in the agenda include: the ways social media is influencing local communities and economies; the impact of online reviews; the land grab for local services and connecting consumers with contractors; the rise of delivery as a local game-changer; and how deep-linking technology is changing the dynamics of local and mobile search.

The Evolution of Local Marketing

The event (which you can follow on Twitter with the hashtag #SFSW15) also offers a peek at ReviewTrackers' powerful, easy-to-use software platform, which helps businesses efficiently monitor online reviews, manage business reputation, and understand customers in ways that make a positive impact on their bottom line.

"We're excited to once again be a partner for Street Fight Summit West and showcase the capabilities of the ReviewTrackers platform," says Chris Campbell, ReviewTrackers CEO. "It's also going to be interesting to explore how local marketing is evolving. The Web is changing local economies and influencing the ways consumers interact with local businesses, and we're excited to be part of a thoughtful discussion on how business organizations can respond to that."

About ReviewTrackers
Founded in 2012, ReviewTrackers is the award-winning review management and reputation monitoring software platform trusted by tens of thousands of business locations across North America. Currently, over 25,000+ businesses in the U.S. are building their reputation and improving their performance by using data and technology provided by ReviewTrackers.

Contact:
415 N Aberdeen Street, Chicago, IL 60642
ReviewTrackers
866-854-7670
http://www.reviewtrackers.com/
Brian Sparker - Head of Content Marketing
brian@reviewtrackers.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm