Southampton, Hampshire -- (SBWIRE) -- 05/09/2011 -- What is negative online marketing? To be honest I'm not really sure if negative online marketing is an actual term, however that is the term I use to describe individuals using various online marketing tactics to slander their competition as opposed to promoting themselves. These are cheap and unethical forms of business.

Where did negative marketing start? I doubt anyone can say for sure, however I became aware of it during the 2008 Democratic Primary elections. Maybe all the negative ad campaigns being run by the candidates can be attributed to inspiring the very first negative online marketer. The first negative online marketing campaign I ever saw was not even on the internet. It was in fact on television. A local mattress company aired a television advertisement that resembled your typical television ad until the very end where the person in the commercial said "Google search our competition and find out why we are better". The first 50 or so times I saw that commercial I never really put two and two together. Then on a day when nothing better was going on I decided to do a quick Google search on their competitors. The search results brought back numerous blogs, forums, and other online social websites with negative comments about their competition.

The bedding store is not the only example of negative marketing. Just recently I received a phone call from a friend that owns a nail salon. She wanted to know how she could remove negative comments from Yahoo's local search. If you have ever looked at Yahoo's local search, you will see that there is an option to view or write a review about a business. Sure enough there were negative reviews.

Could the reviews or negative comments be legitimate? I'm sure they can be but legitimate or not, I have noticed a trend of negative comments or bashing online. This trend which I refer to as negative online marketing is quite interesting and brings up a few questions. How do you go about negative online marketing? Is negative online marketing effective? If so, why is negative online marketing effective?

There are quite a few ways in which people go about negative online marketing. The first and most common method is blogging. Negative marketers would go into those blogs and create the illusion that they have worked with the business and had a negative experience. Review websites are also very popular with negative online marketers. Reviews can be submitted by visitors on websites like: yahoo local, Google Shopping and many other online shopping sites. As in the nail salon example above, people who want to hurt their competitor's business can post negative comments on review sites. Negative marketing can also be done by creating simple websites or by emailing marketing and discussing negative aspects about a business's competition. There are many other ways to perform negative online marketing those are just the most common methods.

Is negative marketing effective? Most of the time negative online marketing is unfortunately very effective. One of the reasons why it is so effective is because it is usually hard to remove those negative comments allowing them to live on for a long time on the internet. Some websites allow users to report spamming, but because it can be hard to distinguish spammers from marketers negative comments are rarely removed as they have the illusion that they are freedom of speech. Many people shopping or looking for information about companies online will be easily persuaded into not using a company if it is discussed negatively. If a company performs negative online marketing about their competition and has positive marketing about them, they are likely to get the business over their competitors.

Negative Online Marketing is also much easier for marketers to perform than positive marketing. For example, it is harder to post positive comments in a blog and not get removed as spam, than it is to post negative comments which look like you are warning potential customers. Because negative online marketing is so easy, it is becoming dangerously more popular online. Forums and blogs sites only offer your company the right to defend against the negative marketing with your own comments which only increases it's positioning on the search engines and drive more traffic to the forum, so it's a win for the forum and the negative marketing.

Negative Online Marketing, marketing which slanders competition, is a new and growing trend in the Internet world. Parker Worldwide http://www.parker-worldwide.co.uk does not promote Negative Online Marketing, it is a very low unethical and harmful method of increasing business by slandering your competition. Soon the law will have to take action on the publishers as well as the authors. If only there was a forum about low ethical forums that condone these types of negative online marketing strategies for their own financial gain...

About Parker Worldwide Ltd
Parker Worldwide Ltd is a Direct Sales & Marketing company. Our Marketing styles are truly unique & allow us to work with some of the top-tier clients, represent some of the worlds most recognized brands, covering many different industries. We achieve success in meeting our clients' customer acquisition goals by creating a culture of opportunity within a team-oriented, positive environment – making Parker Worldwide a win-win situation for clients and employees alike.

Contact
Boyd Parker,
Parker Worldwide Ltd,
2 Saxon Gate,
Back of the walls,
Southampton,
SO14 3HA
Tel: 02380 381080

Website: http://www.parker-worldwide.co.uk
Email:-e) contact@parker-worldwide.co.uk
e) careers@parker-worldwide.co.uk – Careers at Parker Worldwide
e) info@parker-worldwide.co.uk – Customer service

Press Release Distributed via BMS Marketing Services Ltd. Ph: 0844 8841940, http://www.bmsmarketingltd.co.uk

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Southampton, UK -- (SBWIRE) -- 01/20/2010 -- Boyd Parker of Parker Worldwide ltd, http://www.parker-worldwide.co.uk says it is beating the recession and even expanding thanks to new contracts with our national clients, business structure, business development program and the quality of ever team member across all of the UK based offices.

Parker Worldwide has seen consistent growth over the past year and says continued expansion is planned as we have contracts with our current clients for an exciting move into Bristol and Portsmouth in the early part of 2010. With the huge success from our Southampton office in the last 6 months, training 4 team members through our Business development program into Management has allow us to increase our market share and work with new national clients ensuring that we consistent growth to come.

Boyd added: "A lot of our competitors have closed down over the last few years — we've kept going and expanded due to the way we work at Parker Worldwide. Parker Worldwide is guided by a distinct set of highly valued behaviors - Integrity & Development of our people." This has allowed us to work and train with the most successful and dedicated Sales and Marketing teams in the UK.

Integrity
- we do what is right, not what is easy; and work on what is vital, not easiest.
- We decide what is best in the long term, not what is easiest.
- We deal with an issue now, rather than put it off.
- If we say we are going to do something, we do it. If we do something, we do it well.
- Our actions and words match.
- We are an consistent example of integrity and our Behaviours We Value.

Development of Our People
- Our people are the key to our success.
- We will nurture an environment of self-improvement and have a plan for each team member to help them develop and grow.
- We will aggressively make resources and time available to each team member.
- Each team member will get regular feedback that lets them honestly know where they stand.

About Parker Worldwide Ltd
Parker Worldwide Ltd is a Direct Sales & Marketing company. Our Marketing styles are truly unique & allow us to work with some of the top-tier clients, represent some of the world€™s most recognized brands, covering many different industries. We achieve success in meeting our clients' customer acquisition goals by creating a culture of opportunity within a team-oriented, positive environment - making Parker Worldwide a win-win situation for clients and employees alike.

Contact:
Boyd Parker,
Parker Worldwide Ltd,
2 Saxon Gate,
Back of the walls,
Southampton,
SO14 3HA
Tel: 02380 381080
Website: http://www.parker-worldwide.co.uk
Email:-e) contact@parker-worldwide.co.uk
e) careers@parker-worldwide.co.uk - Careers at Parker Worldwide
e) info@parker-worldwide.co.uk - Customer service

Press Release Distributed via BMS Marketing Services Ltd. Ph: 00 44 1274 878770 http://www.bmsmarketingltd.co.uk.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Southampton, UK -- (SBWIRE) -- 12/21/2009 -- Boyd Parker managing Director of Parker worldwide http://www.parker-worldwide.co.uk comments.:- "Always give people credit where credit is due, people will be indebted to you. If you look for the positives in every person you encounter each day and praise them for their strengths you will build a stronger positive more motivated team, leading to a successful business.

Its easy, what you look for you will find! If you chose to look for problems then you will find problems. Its a mindset, if you look for the good or bad in life then their is plenty of both to be found. Ask any successful business man or athlete then you'll see they chose only to see the positive, the good and to praise those around them.

The problem is its easier for people to locate the bad and to criticise and make excuses in life than it is to change and praise the good. We are surrounded by bad news if you look at the tabloids then you'll see no end to bad news, on average the headlines are 10-1 bad to good news, full of others problems, the downfall of politicians or the demise of celebrities and sportsmen as results of scandalous behaviour. The tabloids cash in on the negative as it sells papers, website fill their forums with problems and scandals as it attracts hits and increases their advertising cost on their sites.

Yet in our daily lives we more than welcome good news especially when its directed to us personally. If we all reciprocated this in our personal and business lives then we continually impress and motivate our colleagues, friends, family members, bosses, future bosses, clients and customers which can only lead to more success. If there was a critical choice to be made then lets face it, the positive or negative person, who would you chose? Looking for the good in others can only make you good yourself.

The challenge is to rise above all negative criticism and welcome constructive criticism. Negative criticism is where others have made comments out of fear or jealousy which are intended only to hurt or damage others and the result is to make others feel bad, there is never any gain in doing this it can only lower others opinions of you for casting judgement and causing future employees to raise concerns to whether you will in future return the negative and damaging criticism against them, lowering the success of their business.

It far better to seek out the behaviours, attributes and success of which you approve and praise them with simple compliments, making you look more professional and welcoming to future business, clients, customers and employers. Most businesses and people, welcome compliments and approval no matter where it comes from. Its great to know that others admire your hard work, high standards and integrity, this is really motivating and makes the person offering the praise a very attractive team member, client, boss etc..

This even gives you the edge for interviews, for instance when visiting the company on your interview day look for the good in the company and praise that back to the interviewer. When meeting your prospective new boss for the first time and praising all the things you like about your previous employment and even mention how you was really impressed by the secretary at their office and how she was charming, professional and welcoming can only make you a more attractive future employee to any business or organisation.

Just ensure your compliments are genuine and sincere, there is nothing worse than a false complement eroding and ruining your reputation.

Look for the good and you will become the good".

About Parker Worldwide
Parker Worldwide Ltd is a Direct Sales & Marketing company. Our Marketing styles are truly unique & allow us to work with some of the top-tier clients, represent some of the world's most recognized brands, covering many different industries. We achieve success in meeting our clients' customer acquisition goals by creating a culture of opportunity within a team-oriented, positive environment – making Parker Worldwide a win-win situation for clients and employees alike.

Contact:-
Boyd Parker,
Parker Worldwide Ltd,
+
2 Saxon Gate,
Back of the walls,
Southampton,
SO14 3HA
Tel: 02380 381080
Website: http://www.parker-worldwide.co.uk
Email:-e) contact@parker-worldwide.co.uk
e) careers@parker-worldwide.co.uk – Careers at Parker Worldwide
e) info@parker-worldwide.co.uk – Customer service

Press Release Distributed via BMS Marketing Services Ltd. Ph:00 44 1274 878770 http://www.bmsmarketingservicesltd.co.uk.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

UK Marketing Firm Parker Worldwide Delivering Today And Creating For Tomorrow

Southampton, Hampshire -- (SBWIRE) -- 11/20/2009 -- Parker Worldwide http://www.parker-worldwide.co.uk understand that marketing matters more than ever today, yet not as it is in the UK. Marketing must be more intelligent to make sense of the complexity and more imaginative to stand from the crowd, to drive business outside in, as well as inside out, to do business on the customers term and grow profitably, to create more value for customers and employees, by delivering today and creating for tomorrow at the same time. To accomplish this Parker Worldwide need a champion team. Our Business development program nurtures, trains and stimulates from within our market place to a first class level.

Employees today want more than just a job that pays a salary. They used to tolerate menial tasks, in a sterile environment, where their whole role would not change over time, and as long as they got paid they did not care about the wider organisation or its customers and clients. They now expect a more fulfilling role, better environment, and benefits beyond payment, they expect a fulfilling role, personal rewards, to learn and progress, care passionately about their customers, team members and clients, they want to influence their organization and be proud of it, above all they want to succeed.

Employees want an environment that combines discipline and creativity to unleash innovation in every day and every team member. Parker Worldwide create difference and engage people in a world where it often seems that all the best opportunities have already been taken. Parker Worldwide provide our team with a proven and successful Business development program to create opportunities with in the sales and marketing industry.

Like great athletes our business development team require some basic talent, however like those athletes who have gone on to win medals, and compared with many others who have ended up by the wayside, we realise that talent must be nurtured and directed, stimulated and stretched. Our business development team is the same way, evolving out of experience's of the workplace and the market place of sales and marketing industry, along with intense specialised coaching and training.

Our team members all share one main thing in common, the desire for high performance, to do a better job than the rest, a passion to do better and be different. Inspiration and dedication. Parker Worldwide provide training, experience and an opportunity for those who want to do better and be different from others, and to deliver extraordinary results. This attitude within our management and teams, is what allows us to expand and continue to grow across the UK. Parker Worldwide delivering today and creating for tomorrow at the same time for our clients, customers and team members.

About
Parker Worldwide Ltd is a Direct Sales & Marketing company. Our Marketing styles are truly unique & allow us to work with some of the top-tier clients, represent some of the world's most recognized brands, covering many different industries. We achieve success in meeting our clients' customer acquisition goals by creating a culture of opportunity within a team-oriented, positive environment - making Parker Worldwide a win-win situation for clients and employees alike.

Contact:
Boyd Parker,
Parker Worldwide Ltd,
2 Saxon Gate,
Back of the walls,
Southampton,
SO14 3HA
Tel: 02380 381080
Website: http://www.parker-worldwide.co.uk
Email:-

e) contact@parker-worldwide.co.uk
e) careers@parker-worldwide.co.uk - Careers at Parker Worldwide
e) info@parker-worldwide.co.uk - Customer service

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Southampton, Southampton -- (SBWIRE) -- 09/30/2009 -- You've worked long and hard at your present job. Other employees at your work have been promoted. You've dreamed about advancing in your company. But how do you get the a raise or promotion you deserve at Parker Worldwide http://www.parker-worldwide.co.uk without rocking the corporate boat?

Take control of the situation," says Robert Lowe, who was recently promoted through the Business development program into Management at Marketing firm Parker Worldwide Ltd. Getting that promotion becomes an achievable goal if you take initiative and responsibility for your advancement. All it takes are a few key steps: communication, the right knowledge, professional skills, a plan of action and the art of negotiation.

The newest Manager at Parker Worldwide Ltd in Southampton "Robert Lowe" explains just how it works.

First of all, Robert adds, "Initiate communication with your boss." Through effective communication with his boss, he learned that he wanted to know more about what was happening in other departments in the company. He offered to find out for him. Now Robert meets with his boss 10-15 minutes a day to give him the big picture of what is happening in the firm.

Sarah HR manager and manager of employee relations at Parker Worldwide (UK) Ltd., suggests that you initiate conversation and dialogue with your supervisor to clarify expectations and perceptions of your job performance.

Evaluation of your work may rest on unwritten and unspoken expectations. Uncovering these hidden expectations and taking concrete steps to full fill them will boost your chances of advancement.

The value of these communication efforts on your job performance is that you can receive support and feedback in a non-threatening, supportive atmosphere. As you learn to receive constructive feedback, you will be able to identify and pursue opportunities for growth and advancement within the company you work for.

KNOW EVALUATION RULES
Every business has its own rules for raises and promotions. Some companies offer raises based on a cost-of-living index or how long employees have worked with the company. For Parker Worldwide Ltd and many other firms, promotions are determined by an in-depth employee evaluation, which is based on an employee's professional development and initiative.

Knowing what skills your company bases promotions on will help you take active steps to improve your job performance. Being offered constant support and training on these skills while working in your current position will speed up your career development and help the business growth in size and strength within its entire team, allowing for an overall company expansion.

For example, Robert explains that Parker Worldwide evaluates its employees through a four-pronged approach that incorporates performance appraisals, personal development plans, upward feedback (team members appraising a team leader's performance) and customer feedback. These four components provide Parker Worldwide's leaders and managers with a detailed assessment of each employee's work performance.

While the quality and quantity of work performed are important, Parker Worldwide's, assistant managers and managers, emphasizes good critical thinking and decision-making skills, employee initiative and good self-management skills as critical components in work performance.

Other employee characteristics that managers look for when evaluating job performance include: planning and organizational skills, adaptability, ability to implement change effectively and quickly, emotional control, interpersonal skills, a sense of ethics, and commitment to learning personal and professional development.

Armed with the knowledge of what your company looks for in a good employee, your next step to job advancement is to make your skills match your employer's expectations. Development of professional skills not only reflects your commitment to personal and professional growth, but also increases your value as an employee and your bargaining power for negotiating a raise or promotion.

These days, many businesses encourage and expect employees to continue their professional growth and development. Parker Worldwide supports employee participation in educational programs, employee workshops and seminars, and other opportunities for professional growth."

A good place to work on skill development is through continuing education courses, professional seminars and business courses supplied at Parker Worldwide. Robert Lowe developed his professional skills through courses such as "Time Management" and "Conflict Resolution" taught during his time on the business development program, and through working closely with the Management team prior to his own promotion.

Robert Lowe says, "I always attempt to display continuous growth and mastery in my profession." He achieves this goal by attending meetings from the companies top managers and director, obtaining professional registrations, and recently completing the Business development program.
"My employers have benefited by having a well-rounded person with evidence of learning and continuing education, in their place of work" Robert adds.

MAKE AN ACTION PLAN
You know what your company wants in a good employee.

You've developed more professional skills. Now, it's time, as Robert advises, to "take action. Consider yourself a problem solver. Whenever someone comes to you with a situation or problem, fix it first, and then take steps to prevent it. Be proactive."

"Be as effective as possible," "Keep a list of your accomplishments and perceived level of functioning to start a discussion with your employers for advice on how to improve your performance."

Through such a dialogue, you show your managers and leaders how important it is for you to receive a raise or promotion, and that you value their opinions and advice.

As Robert Lowe advises, "The key is to sit down and write out everything you do, not just what is on your job description. Then go over each item individually, and try to do each one better than before. Overachieve. If you can expand, add things to your job so that with your review, you can compare your actual job description with what you really do. If you can track what you do, then your employer can see the value of your work."

Making an action plan is an ongoing process. As you keep making records of your accomplishments and achievements, use the suggestions and advice from your supervisors and pursue opportunities for professional growth. Step by step, you'll improve your job performance and grow closer to that promotion or raise that you've dreamed about.

LEARN THE POWER OF NEGOTIATION
The final step to obtaining a raise or promotion is to learn the fine art of negotiation.

To begin this task, determine the salary and benefits you want, including the minimum and maximum amounts you would accept whether you would benefit more from a salary or performance pay and a realistic assessment of what you can hope to achieve. You'll need to gather information about pay scales for positions similar to yours in the community, which you can obtain from local employment services and other companies within your industry.

If you are invaluable to your company, Robert Lowe suggests, "Attempt a raise or promotion is in line with the information you've gathered, develop a strategy for presenting your request to your supervisor. In your strategy, you always need to be aware of your employer's needs and how your request will benefit the company.=2 0Good timing is essential in presenting your request. The energy you devote to developing a strong case in support of your request for a promotion or raise will pay off as you negotiate with your manager.

Once you've made the effort to understanding your organization's promotion rules and initiated open communication and feedback with your supervisor, your request for a promotion or raise will become an open door to your career growth in the company, you really can move up the ladder as quickly as you can learn the required skills.

As Robert notes, "The key to a successful promotion is in seeing the big picture and how you fit in with what other people are doing. Envision how you can move up and benefit the organization as a whole."

By taking control of your work performance and thoroughly planning your advancement strategy, your dream about a raise or promotion can become a reality when working for a company that promotes on your individual performance.

For more information from Robert Lowe on his rapid progression into Management using his own personal and professional development systems please us the contact us page on the main website.

About Parker Worldwide Ltd
Parker Worldwide Ltd are a Direct Sales & Marketing company. Our Marketing styles are truly unique & allow us to work with some of the top-tier clients, represent some of the world's most recognized brands, covering many different industries. We achieve success in meeting our clients' customer acquisition goals by creating a culture of opportunity within a team-oriented, positive environment - making Parker Worldwide a win-win situation for clients and employees alike.

Contact Us:-
Boyd Parker,
Parker Worldwide Ltd.,
2 Saxon Gate,
Back of the walls,
Southampton,
SO14 3HA

Tel: 02380 381080

Website: http://www.parker-worldwide.co.uk
Email:contact@parker-worldwide.co.uk, careers@parker-worldwide.co.uk,
info@parker-worldwide.co.uk

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm