Warrington, PA -- (SBWIRE) -- 12/15/2015 -- Located in Philadelphia, Liftory is a leading e-commerce consultation company with a wide array of services that range from creative design, digital strategy and marketing strategy to sales strategy, ecommerce strategy and content strategy consulting. They help clients understand who their customer base is, because they know that successful ecommerce begins by remembering that customers are unique individuals that need to be understood on a personal level. Liftory also knows how important it is to make the differentiation between users and customers, particularly in the digital age, in order to maximize the investments in digital marketing.

Liftory is always trying to keep their clientele informed and up-to-date on anything that might concern ways in which their business can find success, which is why their blog post this month recounts why strong, engaging and unique visuals are so important in communicating with customers. The company's design team always considers every image from the point of view or the story it tells, whether it's relevant to the target audience as well as the product, and whether it's unique enough to convey how the business separates itself from their competitors. A picture can be a worth a thousand words, but not every picture is, and Liftory specializes in helping their clients find the right imagery to build a successful brand.

Anyone interested in more information about Liftory or their comprehensive ecommerce consultation services is welcome to visit the company website or call them directly at 1-800-LIFTORY. The company is always happy to answer any questions current or potential clientele may have.

About Liftory
The team of marketing executives, digital marketing managers, business analysts and creative editors at Liftory works with eCommerce and technology companies to accelerate their growth. As a digital management consulting firm focused on growing each brand's image and increasing revenue, Liftory uses every strategy available to implement personalized marketing and growth plans. They focus on brand marketing, digital marketing, customer centricity modeling and conversion optimization so that each brand's online presence is designed to beat the competition in every facet of digital commerce.

For more information, visit Liftory at http://www.liftory.com/.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Warrington, PA -- (SBWIRE) -- 11/05/2015 -- While the old truth about content being the king lives on, many people – particularly entrepreneurs building a start-up for the first time – don't have a clear and complete idea of what content is, exactly, and why it is the king. That's why Liftory, a leading provider of eCommerce consulting in Philadelphia, is proud to announce that content strategy services are a part of their comprehensive approach to eCommerce consultation. Great and engaging content is key in making a customer interact with and relate to a company, which is why Liftory wants to pay special attention to content as they build a client's brand. Good content is what makes the difference between an easily forgettable and a fun, interesting website.

Founded in 2014, Liftory specializes in online retail consulting in Philadelphia. They are experts at identifying customers from users, as well as creating a brand that interests those customers. They want to teach their clients not to treat customers as sessions or traffic, but real persons with needs, preferences and opinions. Liftory believes every truly great brand is based on understanding customers and their needs, and responding to those needs.

As a growing company, Liftory also aims to be an inspiring employer and, as such, would like to remind that they currently have several job opportunities available on their company website.

Anyone interested in the myriad of services Liftory provides for their clientele should visit the company website for more information, including a walk-through of the five step process Liftory developed for making an eCommerce business a success.

About Liftory
The team of marketing executives, digital marketing managers, business analysts and creative editors at Liftory works with eCommerce and technology companies to accelerate their growth. As a digital management consulting firm focused on growing each brand's image and increasing revenue, Liftory uses every strategy available to implement personalized marketing and growth plans. They focus on brand marketing, digital marketing, customer centricity modeling and conversion optimization so that each brand's online presence is designed to beat the competition in every facet of digital commerce.

For more information, visit Liftory at http://www.liftory.com/

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Warrington, PA -- (SBWIRE) -- 10/16/2015 -- With a thorough understanding of what goes into building and maintaining an online brand, Liftory is a company that offers eCommerce consulting in Philadelphia for anyone looking to make their eCommerce business stand out. They are firm believers in the importance of failure and learning from it, but that doesn't mean they set their clients up for it. On the contrary, Liftory specializes in navigating their customers past the mistakes, as well as the misconceptions that make so many promising eCommerce businesses fail. Liftory has already learned from the failures they've seen go down in the eCommerce world and are on a mission to help their clients avoid them with their expertise in meCommerce, brand creation and more.

Liftory has announced a comprehensive and detailed plan to make their clients a success instead of a failure. The company now offers all clients personalized customer storyboarding & analytics, creative & brand directions, eCommerce & marketing strategies, conversation optimization & testing strategies, warehousing & fulfilments, and an enterprise marketing platform. Because every eCommerce business is unique, all the services Liftory offers are tailored to the needs of the individual business. Anyone who knows they need help in avoiding the pitfalls that so many eCommerce businesses fall in, can find out what Liftory can do for them by browsing the company website or by contacting them directly through it.

Liftory is equipped to help anyone from an eCommerce business that needs to build their concept or brand from scratch, to an already existing eCommerce business that requires online retail consulting in Philadelphia.

About Liftory
The team of marketing executives, digital marketing managers, business analysts and creative editors at Liftory works with eCommerce and technology companies to accelerate their growth. As a digital management consulting firm focused on growing each brand's image and increasing revenue, Liftory uses every strategy available to implement personalized marketing and growth plans. They focus on brand marketing, digital marketing, customer centricity modeling and conversion optimization so that each brand's online presence is designed to beat the competition in every facet of digital commerce.

For more information, visit Liftory at http://www.liftory.com/

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Warrington, PA -- (SBWIRE) -- 07/20/2015 -- In the growing world of online retail, successful businesses know that "meCommerce" is key. What is meCommerce? It refers to the practice of adapting an online brand to the needs of a customer base that has become used to the democratization of eCommerce platforms. Lower business startup costs and the widespread availability of simple-to-use eCommerce platforms like Shopify have resulted in a booming proliferation of online vendors and their products.

Customers now have more power than ever in terms of their ability to research products and brands that deliver the exact results and service experience that they want. This means that customers now expect a formerly unprecedented degree of hyper-personalization from online brands, which must learn to understand not only their customers base's practical needs, but the ideas and values that they want their purchases to reflect.

According to Entrepreneur magazine, 8% of all retail sales now come from eCommerce platforms. The trend shows no sign of slowing down, which means that growing online brands need to develop a successful meCommerce strategy immediately. Liftory, an eCommerce agency based in Philadelphia, can help. The team of digital strategists at Liftory has already helped numerous up-and-coming online brands find tremendous success through customer-centric marketing models that hone in on the niche demographics where brands will find the most success.

Founded by Matt Freedman, author of "meCommerce", Liftory partners with digital retail platforms to gather data on its clients' potential customers. Customer analytics are essential to the meCommerce strategy, and most online retailers do not have the resources at their disposal to do all the work themselves. Enlisting the help of a digital strategist like Liftory can have tremendous payoff: according to McKinsey & Company, the kind of personalization that results from investing in customer data research can boost overall sales by 10%.

Once retailers understand their customers' beliefs, needs and habits, they can work with the Liftory team to develop a meaningful brand narrative in the form of powerful content and engaging social media. A narrative that speaks to customers' tastes and lifestyles is one of the strongest ways for online retailers to lasting, profitable relationships with consumers who are hungry for personalization.

To learn more about how Liftory helps brands stand out in a sea of online retailers, visit their website or contact them at 855-LIFTORY.

About Liftory
The team of marketing executives, digital marketing managers, business analysts and creative editors at Liftory works with eCommerce and technology companies to accelerate their growth. As a digital management consulting firm focused on growing each brand's image and increasing revenue, Liftory uses every strategy available to implement personalized marketing and growth plans. They focus on brand marketing, digital marketing, customer centricity modeling and conversion optimization so that each brand's online presence is designed to beat the competition in every facet of digital commerce.

For more information, visit Liftory at http://www.liftory.com/

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Warrington, PA -- (SBWIRE) -- 06/24/2015 -- You never know where your career path will take you.

When Matt Freedman, the award-winning marketer and product inventor, started helping small startup brands like Jeremy Argyle, Canoos and Duke & Winston build their eCommerce stores, he had plenty of experience to draw from. He had sold software and built brands, and had several tech-startups of his own. He knew that advising brands that he was a fan and customer of could turn into something big, but he didn't realize just how quickly.

"Matt's branding eye and ability to generate world-class experiences is clever, forward-thinking and unique" said Brian Guttman, founder of NYC men's shirt maker, Jeremy Argyle. "His company Liftory helped us navigate the eCommerce landscape starting with our customers and our story. They are instrumental in getting us to the next level."

Designers like these are popping up all over the world, due to the narrowing barriers to entry in online retail through platforms like Shopify, Symphony Commerce, WebLinc and others. It seems there is a new cultural surge of creative brands out there. Whereas the world saw a surge in indie-rock musicians when Apple installed Garage Band on MacBooks in the early 2000's, now the creative outlet seems to be retail brands. And it's never been easier to start. The hard part is getting noticed, growing the company and generating sales.

"In the world of online retail, more specifically fashion retail, there is a vast gap between who a brand may perceive their customers to be versus who their customer actually is, because pure-play online retailers don't get to meet their customers face to face," says Freedman. "It seems the brands who can navigate that delta and write a story that aligns with their customer's belief system are the ones that are winning online. They are the ones who can have the biggest impact and build scalable, profitable businesses."

eCommerce, specifically in online apparel and accessories, totaled $43.3 billion in 2014 and is expected to grow through 2018 with the largest opportunities being in mobile eCommerce.

It seems through the growth explosion of eCommerce and mobile commerce, there is a formula that Freedman has discovered to try and understand the "new" kind of online customer.

"Our goal is to treat our online customers the same way we treat our family in real life," says Freedman. "In our everyday lives, we categorize thousands of relationships without even realizing it. Online, we tend to treat everyone the same because the eCommerce marketing channel is relatively new. What we do at Liftory is categorize our online relationships the same we do in our every day lives to create a natural conversation with our best customers. This is what they expect and deserve from us."

Freedman is the author of the e-book "meCommerce: The Study of Website Humanization & Formula for Curating a Raving Fan Base," available on Amazon.com. The book describes how retailers can formulate relationships based on algorithms to treat their best customers the best, and determine who those people are face to face.

The agency draws from a number of data sources, forging partnerships with digital platforms like Shopify and Symphony Commerce while compiling the acceleration with marketing tactics like SEO, SEM, social media, conversion rate optimization and personalization.

Several of the Liftory team members are alumni of Monetate, the SaaS based marketing technology for online retailers which does personalization and A/B testing for over 150 fashion brands.

Their background at Monetate and other agencies like 1SEO.com has given them the expertise to run multi-million dollar eCommerce businesses with very aggressive year over year growth goals.

"There is a formula to this business if you start with your customers and work your way out. Every business is vastly different so results, outcomes and growth timelines all look different," says Freedman. But even he admits, "There is no silver bullet in this business. We're students of the game and try to know as much as we can about our client's customers before we start speaking to them, or trying to find new ones. It's a giant puzzle, and we love putting it together."

eCommerce as a whole is poised to see sustained growth year over year according to Forrester and Gartner, the two governing bodies in eCommerce analytics.

About Liftory
The team of marketing executives, digital marketing managers, business analysts and creative editors at Liftory works with eCommerce and technology companies to accelerate their growth. As a digital management consulting firm focused on growing each brand's image and increasing revenue, Liftory uses every strategy available to implement personalized marketing and growth plans. They focus on brand marketing, digital marketing, customer centricity modeling and conversion optimization so that each brand's online presence is designed to beat the competition in every facet of digital commerce.

For more information, visit Liftory at http://www.liftory.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Warrington, PA -- (SBWIRE) -- 06/09/2015 -- Liftory is a growing digital strategist and eCommerce agency. Since its foundation, Liftory has helped several retailers increase their brand presence and revenue online. Recently, Liftory celebrated its wildly successful digital strategy for golf apparel makers Canoos.

Canoos is an online retailer of golf apparel. They are the first company to create a boat shoe for golf players. When Canoos first came to Liftory, they wanted to create an online brand that would appeal to a niche target market. The Canoos customer is a young, preppy golfer who embraces the traditional elements of the game, but chooses to disrupt the mundane fashions of the game. Liftory was tasked with marketing to this burgeoning niche culture within golf.

While working with Canoos, Liftory took over the creation of the retailer's brand as well as all creative and digital marketing. Using a customer-centric marketing model, Liftory was able to turn customers into advocates for the brand. Since starting their marketing campaigns for Canoos, Liftory has helped the brand charge to the forefront of innovative golf apparel. One year after bringing their brand to Liftory, Canoos has seen a 900% increase in customers and a 400% increase in top line revenue, plus a 300% social media growth.

The brand is now found in dozens of stockists worldwide. Canoos also boasts a devoted customer base that expands exponentially each quarter due to Liftory's execution of a customer-centric strategy that rewards customers for their loyalty. Furthermore, through Liftory's sales and marketing strategy, Canoos was able to progress their development for improving their products much sooner than expected. As Canoos continues to succeed, Liftory will continue to devise cutting-edge strategies for online brand success.

For more information on Liftory and more inspiring marketing cases studies, visit http://www.liftory.com

About Liftory
The team of marketing executives, digital marketing managers, business analysts and creative editors at Liftory works with eCommerce and technology companies to accelerate their growth. As a digital management consulting firm focused on growing each brand's image and increasing revenue, Liftory uses every strategy available to implement personalized marketing and growth plans. They focus on brand marketing, digital marketing, customer centricity modeling and conversion optimization so that each brand's online presence is designed to beat the competition in every facet of digital commerce.

For more information, visit Liftory at http://www.liftory.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm