Boston, MA -- (SBWIRE) -- 08/24/2015 -- iMotions, a global leader in Biometric Research Solutions, powered the MythBusters in Saturday's episode about Dangerous Driving. A popular topic on the popular Discovery Channel show is to look at dangerous driving habits people have formed over the years. With the rise in cell phone use in vehicles and the advent of hands-free technologies, many questions linger on whether it's safer to be talking on the phone or if a hands-free device assists drivers in paying more attention.

To tackle the question of what method might be best for vehicle operators, the MythBusters setup an advanced driving simulator with eye tracking glasses and other physiological sensors. This simulator, housed at Stanford, was configured to put participants through a driving task with a number of events requiring a reaction from the driver. Furthermore, drivers were equipped with a set of non-intrusive eyetracking glasses to accurately gauge their attention on the environment simulated around them. The feedback from this physiological data and the events from the simulator were automatically combined using the iMotions software throughout the duration of the experiment.

The experiment was successfully carried out with interesting results on a question that has been posed by many cell phone users and policy makers alike. The MythBusters found that both conditions showed drivers having problems driving regardless of the method at which they were using to talk on the phone.

"We see a huge interest from car manufacturers who wants to test everything from human reactions when something unexpected happens to how to keep drivers awake in the world of self driving cars. With the MytBusters project, we proved once again how our leading edge technology can help this industry with insights not previously accessible. We are excited to see this get applied in the real world soon" says Peter Hartzbech, founder and CEO, iMotions.

iMotions has also provided details about the results of the experiment as well as an analysis of eye tracking data that was collected during the study: http://imotionsglobal.com/mythbusters-dangerous-driving/

The iMotions platform can measure more than just data from eye tracking glasses – it can also live visualize and synchronize information from EEG, facial expression analysis, GSR, ECG, EMG, surveys, and more. Combined with an advanced technology like a driving simulator, this creates an excellent environment to quantify the unquantifiable.

About iMotions
iMotions is an eye tracking and biometric sensor software platform company originally founded in 2005, headquartered in Copenhagen, Denmark with a US office in downtown Boston, Massachusetts, USA. iMotions develops and markets iMotions Biometric Research Platform, which is the most comprehensive, easy to use and scalable bio sensor and eye tracking software platform available in the market today. The platform is designed with and for Market Research companies, Universities, Usability Labs and Gaming companies, and Neuromarketers. iMotions has clients in 40 countries and many major Brands, Corporations and Universities use iMotions software such as Harvard University, Yale University, P&G and Nestle.

Media Contact:
iMotions Inc.
imotionsglobal.com
745 Atlantic Ave Fl. 8?Boston, MA 02111?
TEL +1 617-520-4958
Peter Hartzbech, CEO
Peter.Hartzbech@imotionsglobal.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Boston, MA -- (SBWIRE) -- 07/17/2015 -- iMotions' world leading Biometric Research Platform is known for connecting the world's best biometric devices. Today iMotions is adding the EyeTech VT3 eye tracker from EyeTech Digital Systems. The new VT3 eye tracker is a very flexible eye tracker for both close and long distance tracking. With its minimum stable frame rate of 60Hz it makes it the markets most cost effective eye tracker. This integration brings the total amount of standard supported devices in iMotions Biometric Research Platform up to 30+.

The EyeTech VT3 eye tracker is a significant step-up from the previous VT2 eye tracker. Performance as well as tolerance for head movement, glasses and noisy light environments has improved significantly. The new EyeTech VT3 eye tracker has tracking speed options of 60Hz, 120Hz and 200Hz. Together with the iMotions Biometric Research Platform researchers will experience excellent data quality and accuracy.

The new VT3 eye tracker is plug and play connected to iMotions' software platform. It gives researchers the ability to have top of the class hardware and software at a very competitive price. In addition it enables them to combine eye tracking with GSR, EEG, Facial Expression Analysis, ECG, EMG, Surveys and Stimuli for a full on multi modal research setup.

"iMotions is pleased to support VT3 as one of the new best in class and cost effective eye trackers. The demand for eye tracking research at affordable costs is increasing, and with the VT3 there is a solution for this demand. Going forward, this integration will expand the research opportunities for organizations that want to combine eye tracking with other features such as EEG, GSR and facial expression analysis or simply look for high quality gaze data", says Peter Hartzbech, CEO & Founder of iMotions.

"As our previous eye tracker, the new VT3 eye tracker provides a flexible plug and play solution for iMotions Biometric Research Platform and will be a powerful and yet affordable alternative to the higher priced eye trackers in the market. We are happy to foster our collaboration with iMotions and to combine reliability and technological capacity of eye trackers with software engineering quality and innovative platform capabilities", says Robert Chappell, CEO & Founder of EyeTech.

About iMotions
iMotions is an eye tracking and biometric sensor software platform company originally founded in 2005, headquartered in Copenhagen, Denmark with a US office at MIT in Cambridge, Massachusetts, USA. iMotions develops and markets iMotions Biometric Research Platform, which is the most comprehensive, easy to use and scalable bio sensor and eye tracking software platform available in the market today. The platform is designed with and for Market Research companies, Universities, Usability Labs and Gaming companies, and Neuromarketers. iMotions has clients in 40 countries and many major Brands, Corporations and Universities use iMotions software such as Harvard University, Yale University, P&G and Nestle.

About EyeTech Digital Systems, Inc
Founded in 1996, EyeTech Digital Systems is a global leader in eye tracking technology. EyeTech's engineering expertise in eye tracking and image processing has helped companies across the globe incorporate eye tracking technology into products such as speech devices for the disabled, museum displays, automobile safety, entertainment systems, consumer product prototypes and research systems.

For more info on the bundle, delivery time and pricing, please contact:
sales@imotionsglobal.com

iMotions Inc.
imotionsglobal.com
745 Atlantic Ave Fl. 8
Boston, MA 02111
TEL +1 617-520-4958
Peter Hartzbech, CEO
Peter.Hartzbech@imotionsglobal.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Cambridge, MA -- (SBWIRE) -- 07/09/2015 -- iMotions, the global leader in software for enabling multiple bio-sensor research, is leapfrogging ahead with the release of the iMotions 5.6 biometric research platform.

With the new features added to the biometric research software, iMotions 5.6 ushers in a new era of high-quality human behavior research by enabling researchers to expand their research possibilities. Main improvements include support for the Empatica E4 wristband GSR device, which takes GSR research mobile and into longer studies. In addition, the facial expression algorithm from Emotient has been updated to the latest version, giving significant improvements to the demanding researchers, which also include a new threshholding functionality to segment data on the fly, improve visualizations, and reduce post-collection data cleaning.

Workflow and significant performance improvements have been included, and allow researchers for an even smoother data collection process. Features for better organization of data, improved usability, faster load time, better reconnect of disconnected sensors and much more are just a few of the features included with this release.

Data quality is an ongoing challenge in collecting human behavior data. With this release, iMotions is enabling researchers to ensure data of higher quality is collected. Better visualization, improvements of QA metrics, improved insights if data points are unsuitable are all features built into the iMotions biometric platform.

Many modules of the platform have received upgrades, and additional features including eyetracking, facial expression, GSR, EEG, EMG, ECG and Survey module, all providing significant value to busy researchers.

"This release includes many important features that will elevate the potential research projects and will drive research forward in areas like medical research, user experience, and many others. It also offers a number of new features to streamline the data collection process and continue building a powerful platform in the researcher's toolbox," says Peter Hartzbech, CEO of iMotions.

About iMotions A/S
iMotions powers researchers in more than 45 countries and enables them to execute research within eye tracking, facial expression analysis, GSR, EEG, ECG, EMG and self-reporting in one simple to use software platform. It helps researchers to conduct state-of-the-art human behavior research in the areas of Psychology, Neuroscience, Human Factors Engineering, Education, Health, Business and Human Computer Interaction. The platform which is targeted at Market, Academic, Usability and Gaming research is used worldwide by large clients like MIT, Harvard, Stanford universities and P&G, Nestle and Kraft to elevate their research.

iMotions Inc.
imotionsglobal.com
Cambridge Innovation Center @ MIT
1 Broadway, 14th Floor,
Cambridge, MA 02142
United States
TEL 617-531-8234
Peter Hartzbech, CEO
Peter.Hartzbech@imotionsglobal.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Cambridge, MA -- (SBWIRE) -- 06/18/2015 -- iMotions, developer of the leading biometric research software platform, and Empatica, an affective computing company, announce partnership and integration of Empatica's wireless EDA (GSR) E4 wristband.

The Empatica E4 wristband is the most comfortable and non-intrusive wearable wireless multi-sensor device that monitors physiological signals such as heart rate, skin conductance, body temperature and activity information of the subject in real time. Unobtrusive monitoring makes it possible to record data in a lab setting as well as in a mobile setup with very long recording sessions.

Integrated with iMotions Biometric Research Platform, the device enables marketing, usability and academic researchers to synchronize data from eye trackers, EEG headsets, surveys and facial expression analysis with GSR data. The next-generation GSR device has a great battery life with 20+ hours streaming and 36+ hours memory mode and allows complete mobility of the respondent's fingers, which empowers research applications with accurate data in daily life.

"The Empatica team has done a great job creating a device, which can observe patients and respondents over longer periods of time with great battery life. Especially in cases with observing patients to predict seizures, autism and other neurological disorders it is highly relevant and very non-intrusive in daily life observations. We are excited to integrate the device into our biometric research platform and enable more mobile GSR research in combination with other sensors and eye trackers," says Peter Hartzbech, Founder & CEO of iMotions. "Going forward, this integration can leverage a lot of world changing academic and medical research."

"We collaborate with the best research teams in the world to advance the understanding of human behavior in real life settings. The partnership with iMotions and the integration of Empatica's multi-sensor technology into their solution is a perfect fit and opens up opportunities for many researchers," says Matteo Lai, CEO of Empatica.

About iMotions A/S
iMotions powers researchers in more than 45 countries and enables them to execute research within eye tracking, facial expression analysis, GSR, EEG, ECG, EMG and self-reporting in one simple to use software platform. It helps researchers to conduct state-of-the-art human behavior research in the areas of Psychology, Neuroscience, Human Factors Engineering, Education, Health, Business and Human Computer Interaction. The platform which is targeted at Market, Academic, Usability and Gaming research is used worldwide by large clients like MIT, Harvard, Stanford universities and P&G, Nestle and Kraft to elevate their research.

About Empatica
Founded in 2011, Empatica's mission is to help people make better decisions in their daily lives using smart human data analytics. The affective computing startup develops the world's smallest, most-accurate wearable devices for clinical and lab research. Over 135 leading hospitals, universities and companies use Empatica's wearables including Boston Children's Hospital, Stanford, MIT, Yale, NASA, Microsoft Research and Intel.

Become a fan of iMotions on LinkedIn and follow us on Twitter @iMotionsGlobal for more updates on our biometric research platform!

iMotions Inc.
imotionsglobal.com
Cambridge Innovation Center @ MIT
1 Broadway, 14th Floor,
Cambridge, MA 02142
United States
TEL 617-531-8234
Peter Hartzbech, CEO
Peter.Hartzbech@imotionsglobal.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm