Longhorn Harley-Davidson will kick off yearlong ‘Harleys for Our Heroes’ program on Thursday, Jan. 14.

Grand Prairie, TX -- (ReleaseWire) -- 01/13/2016 -- Peyton Lain, an aspiring 11-year-old vocalist from Grapevine, Texas, will sing the National Anthem and "God Bless America" at a special ceremony for United States military personnel and local public safety officials on Thursday, Jan. 14.

During the event, Longhorn Harley-Davidson in Grand Prairie, Texas, will introduce its "Harleys for Our Heroes" program — a yearlong celebration developed to thank veterans, active-duty and retired military personnel, law enforcement officials and first responders.

"We will provide special considerations, special programs and special treatment for the special people who keep us safe," Longhorn Harley-Davidson General Manager Ed Compton said. "It's the least we can do for them, for all they have done for us."

Peyton, whose powerful voice is the highlight of talent shows and baseball pregame ceremonies that can be seen and heard on YouTube, has been singing since she was 3 years old. Her favorite singers are Carrie Underwood, Taylor Swift and Katy Perry, and her goal is to become a professional singer. Peyton is the daughter of Tamara and William Lain, an officer with the Grapevine Police Department who rides a Harley-Davidson for a living.

This ceremony will be held at Longhorn Harley-Davidson, 2830 I-20 Frontage Road in Grand Prairie, Texas, on Thursday, Jan. 14, at 3 p.m. (CST). The event also will feature five area veterans sharing stories about their service and transition from the battlefield.

Longhorn Harley-Davidson will donate $2,000 to the Fisher House Foundation, renowned for its network of comfort homes where military families can stay at no cost while a loved one receives medical treatment.

Other highlights of the "Harleys for Our Heroes" program include:

- Longhorn Harley-Davidson Riders' Safety Brief: The dealership's Motorcycle Mechanics Institute-trained technicians will perform free 11-point safety checks and top off all fluids for active-duty military and public safety officials — ensuring that their motorcycles are always ready to ride.

- Longhorn Harley-Davidson Transition Tuesday: Held every Tuesday at 5 p.m., this event will provide career advice for vets to successfully market their unique and hard-earned skills to the civilian job market. Sessions will be spearheaded by the dealership's Veteran Outreach Director (a veteran himself) and are free to qualifying personnel.

For more information, call 972-988-1903 or contact aj@longhornhd.com.

- Work Detail Program: In addition to the nine veterans (83 years of total service!) already working at the dealership, Longhorn Harley-Davidson plans to hire at least two veterans to fill positions in its service and sales departments. The dealership will identify talented individuals and provide training and opportunities for them.

"The 'Harleys for Our Heroes' program demonstrates that Longhorn Harley-Davidson is committed to honoring and helping our valuable veterans and public safety officials," Compton said. "It's our way of thanking them for their service."

About Longhorn Harley-Davidson
Longhorn Harley-Davidson is conveniently located near Fort Worth, Dallas, DeSoto, Arlington, and Euless. It opened in its original location in 1996 and moved to a 50,000-square-foot location in 2007. A family-run dealership, Longhorn Harley-Davidson has won numerous awards and has been named one of the "Top 10 Destinations" by "Ride Texas Magazine."

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

The first-of-its kind program will honor and aid veterans, active-duty military personnel and public safety officials.

Grand Prairie, TX -- (ReleaseWire) -- 01/12/2016 -- To show its appreciation for the service and sacrifice of the United States military and local public safety officials, Longhorn Harley-Davidson in Grand Prairie, Texas, will introduce its "Harleys for Our Heroes" program on Thursday, Jan. 14. This yearlong celebration has been developed to thank veterans, active-duty and retired military personnel, law enforcement officials and first responders.

"We will provide special considerations, special programs and special treatment for the special people who keep us safe," Longhorn Harley-Davidson General Manager Ed Compton said. "It's the least we can do for them, for all they have done for us."

A special ceremony at Longhorn Harley-Davidson, 2830 I-20 Frontage Road in Grand Prairie, Texas, will launch "Harleys for Our Heroes" on Thursday, Jan. 14, at 3 p.m. (CST). The event will feature five area veterans sharing stories about their service and transition from the battlefield.

Longhorn Harley-Davidson will donate $2,000 to the Fisher House Foundation, renowned for its network of comfort homes where military families can stay at no cost while a loved one receives medical treatment.

Other highlights of the "Harleys for Our Heroes" program include:

- Longhorn Harley-Davidson Riders' Safety Brief: The dealership's Motorcycle Mechanics Institute-trained technicians will perform free 11-point safety checks and top off all fluids for active-duty military and public safety officials — ensuring that their motorcycles are always ready to ride. "We know they have incredibly busy schedules that make it tough to find time to maintain their bikes as much as they'd like," Compton said. "So we're making it easier for them."

- Longhorn Harley-Davidson Transition Tuesday: Held every Tuesday at 5 p.m., this event will provide career advice for vets to successfully market their unique and hard-earned skills to the civilian job market. These sessions will be spearheaded by the dealership's Veteran Outreach Director (a veteran himself) and are free to qualifying personnel. For more information, call 972-988-1903 or contact aj@longhornhd.com.

- Work Detail Program: In addition to the nine veterans (83 years of total service!) already working at the dealership, Longhorn Harley-Davidson plans to hire at least two veterans to fill positions in its service and sales departments. The dealership will identify talented individuals and provide training and opportunities for them.

"The 'Harleys for Our Heroes' program demonstrates that Longhorn Harley-Davidson is committed to honoring and helping our valuable veterans and public safety officials," Compton said. "It's our way of thanking them for their service."

ABOUT LONGHORN HARLEY-DAVIDSON
Longhorn Harley-Davidson is conveniently located near Fort Worth, Dallas, DeSoto, Arlington, and Euless. It opened in its original location in 1996 and moved to a 50,000-square-foot location in 2007. A family-run dealership, Longhorn Harley-Davidson has won numerous awards and has been named one of the "Top 10 Destinations" by "Ride Texas Magazine."

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

The ‘Persuasion Equation’ begins with a solid business case. Here's how to build one.

Milwaukee, WI -- (ReleaseWire) -- 12/11/2015 -- Having someone say "yes" to your ideas ranks among the greatest achievements in the business world. But persuasion requires intellectual heavy lifting, and part of that heavy lifting entails making a solid business case for what you're proposing.

In his latest book, "Persuasion Equation: The Subtle Science of Getting Your Way", persuasion expert Mark Rodgers includes everything anyone needs to know to go from zero to persuasion hero.

The key to success is based on the "persuasion equation," and the first part of that equation is building a business case. The Independent Book Publishers Association recently posted excerpts from Rodgers' book explaining the primary building blocks of a solid business case: Logic and emotion.

"The old saw 'Logic makes you think, and emotion makes you act' has been around so long for a reason: It works!" Rodgers writes.

The IBPA, a not-for-profit membership organization serving the independent publishing industry, excerpts a chapter from "Persuasion Equation" that breaks down each of those building blocks.

Building Your Business Case: Part 1-Logic: http://bit.ly/1NetOBc

Building Your Business Case: Part 2-Emotion: http://bit.ly/1OVvJeG

"This fast-moving, enjoyable book is loaded with ideas, insights and practical techniques that you can use immediately to be more persuasive and influential with everyone you meet," Brian Tracy, renowned goal-setting consultant and author, says about "Persuasion Equation."

Alan Weiss, author of 55 books on consulting, calls Rodgers "the expert in persuasive powers." Soundview, which provides easy-to-read text and audio summaries of full-length business books, named "Persuasion Equation" one of 2015's "30 Best Business Books," and "Publishers Weekly" — the "bible of the book business" — proclaims "Rodgers excels at making a complex topic truly accessible, resulting in a valuable tutorial on getting to 'yes' in the corporate world."

For a limited time, "Persuasion Equation: The Subtle Science of Getting Your Way" is available as a free download from the American Management Association: http://response.amanet.org/freegift

Order a physical copy of the book: http://amzn.to/1NghAYL

View the book's trailer: http://bit.ly/1CFKTme

For more information, visit www.persuasionmatters.com and www.amacombooks.org.

TO REQUEST A REVIEW COPY OF "PERSUASION EQUATION" OR TO INTERVIEW MARK RODGERS, PLEASE CONTACT:
Michael Popke
Two Lakes Media Group
michael@twolakesmedia.com
608-576-4276

About Mark Rodgers
Mark Rodgers is a principal partner of the Peak Performance Business Group, which helps clients dramatically improve their ability to persuade – often achieving astonishing results. An award-winning author, speaker and sought-after consultant, Mark is one of only 500 people in the world to have earned the National Speakers Association's Certified Speaking Professional designation, and his work has attracted clients as diverse as the Harley-Davidson Motor Company and the Executive Education Program at the University of Wisconsin School of Business, as well as dozens of other leading companies and organizations. Mark also is the author of "Accelerate the Sale: Kick-Start Your Personal Selling Style to Close More Sales, Faster" (McGraw-Hill, 2011), which quickly landed on "Inc." magazine's list of best-selling business books, and he has published more than 100 articles in a variety of business-to-business publications.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Persuasion expert Mark Rodgers to be featured on 'Soundview Live' webinar series.

Milwaukee WI -- (ReleaseWire) -- 12/11/2015 -- If you're trying to secure a promotion, make a sale or rally support for an idea, Mark Rodgers can help. The persuasion expert and author of "Persuasion Equation: The Subtle Science of Getting Your Way" (AMACOM) will be featured in an interactive webinar on Tuesday, Dec. 15, at noon (EST).

This free 60-minute session, titled "How You and I Can See It My Way," is part of the "Soundview Live" webinar series and will help participants set and achieve their persuasion priorities.

A Soundview Live event is an interactive conversation in which business experts like Rodgers chat with Soundview's editors and listeners. Questions are encouraged, and listeners come away with clear business principles they can apply to their company and career.

Rodgers will merge research and real-world applications to reveal what drives decisions, as well as introduce participants to the persuasion equation: a powerful combination of factors proven to speed agreement.

Participants will learn:

- The surprising reasons people say "yes"
- The three persuasion precepts and how to set persuasion priorities
- How to win trust and leverage credibility
- The secrets of verbal and nonverbal "power language"
- Key heuristics and biases that influence decision-making
- How to radiate an aura of expertise
- Why positive self-talk is the key to persuasive efforts
- How to build a business case that appeals to both heart and mind

Here is the link to register: https://cc.readytalk.com/r/9lmj54xvt5zm&eom

Attendance is free for all Soundview subscribers.

Soundview also provides easy-to-read eight-page text summaries and 20-minute audio summaries of full-length business books, and it named "Persuasion Equation" one of 2015's "30 Best Business Books."

For the summaries, click here: http://blog.summary.com/2015/09/21/the-subtle-science-of-getting-your-way

Participants who would like to read the book before the Dec. 15 webinar can download "Persuasion Equation" for free (a $14.95 value) for a limited time: http://response.amanet.org/freegift

View the book's trailer here: http://bit.ly/1CFKTme

TO REQUEST A REVIEW COPY OF "PERSUASION EQUATION" OR TO INTERVIEW MARK RODGERS, PLEASE CONTACT:
Michael Popke
Two Lakes Media Group
michael@twolakesmedia.com
608-576-4276

About Mark Rodgers
Mark Rodgers is a principal partner of the Peak Performance Business Group, which helps clients dramatically improve their ability to persuade – often achieving astonishing results. An award-winning author, speaker and sought-after consultant, Mark is one of only 500 people in the world to have earned the National Speakers Association's Certified Speaking Professional designation, and his work has attracted clients as diverse as the Harley-Davidson Motor Company and the Executive Education Program at the University of Wisconsin School of Business, as well as dozens of other leading companies and organizations. Mark also is the author of "Accelerate the Sale: Kick-Start Your Personal Selling Style to Close More Sales, Faster" (McGraw-Hill, 2011), which quickly landed on "Inc." magazine's list of best-selling business books, and he has published more than 100 articles in a variety of business-to-business publications.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Register now for this 60-minute session that will help you set and achieve your persuasion priorities

Milwaukee, WI -- (ReleaseWire) -- 11/13/2015 -- Business professionals who want others to see things their way — whether trying to secure a promotion, make a sale or rally support for an idea — will want to register today for the "Soundview Live" webinar series on Tuesday, Dec. 15, at noon (EST) featuring persuasion expert Mark Rodgers.

In this 60-minute conversational webinar, titled "How to Get People to See Things Your Way," Rodgers will merge research and real-world application to reveal what really drives decisions, as well as introduce readers to the persuasion equation: a powerful combination of factors proven to speed agreement.

Attendees will learn:

- the surprising reasons people say "yes"
- the three persuasion precepts and how to set your persuasion priorities
- how to win trust and leverage credibility
- the secrets of verbal and nonverbal "power language"
- key heuristics and biases that influence decision making
- how to radiate an aura of expertise
- Why positive self-talk is key to persuasive efforts
- how to build a business case that appeals to both heart and mind

A Soundview Live event is an interactive conversation in which business experts, such as Rodgers, are engaged in dialogue with Soundview's editors and listeners. Questions are encouraged, and listeners are guaranteed to come away with clear business principles they can apply to their company and career.

The cost of this webinar is $49 per person. Here is the link to register: https://cc.readytalk.com/r/9lmj54xvt5zm&eom

Soundview also provides easy-to-read eight-page text summaries and 20-minute audio summaries of full-length business books, and it named Rodgers' latest book, "Persuasion Equation: The Subtle Science of Getting Your Way," (AMACOM) one of 2015's "30 Best Business Books."

For the summaries, click here: http://blog.summary.com/2015/09/21/the-subtle-science-of-getting-your-way

"'Persuasion Equation' offers a valuable look into a much-needed skill in today's market," says Andrew R. Clancy, Soundview's executive editor. "The book is a Soundview '30 Best Business Books' selection on the strength of its practical, actionable content."

Rodgers, an award-winning author and in-demand speaker and consultant, has spent three decades helping people hear "yes" more often, and now — for the first time all in one place — he puts everything anyone needs to know to go from zero to persuasion hero.

"Soundview executive summaries have always been a crucial part of my professional development," says Rodgers, a Philadelphia native and Milwaukee resident. "That's why I'm thrilled to be included among the authors whose books Soundview editors deemed this year's best."

Right now, the American Management Association is offering "Persuasion Equation" as a free download (a $14.95 value) for a limited time: http://response.amanet.org/freegift

View the book's trailer here: http://bit.ly/1CFKTme

TO REQUEST A REVIEW COPY OR INTERVIEW WITH MARK RODGERS, PLEASE CONTACT:
Michael Popke
Two Lakes Media Group
michael@twolakesmedia.com
608-576-4276

About Mark Rodgers
Mark Rodgers is a principal partner of the Peak Performance Business Group, which helps clients dramatically improve their ability to persuade – often achieving astonishing results. An award-winning author, speaker and sought-after consultant, Mark is one of only 500 people in the world to have earned the National Speakers Association Certified Speaking Professional designation, and his work has attracted clients as diverse as the Harley-Davidson Motor Company and the Executive Education Program at the University of Wisconsin School of Business, as well as dozens of other leading companies and organizations. Mark also is the author of "Accelerate the Sale: Kick-Start Your Personal Selling Style to Close More Sales, Faster" (McGraw-Hill, 2011), which quickly landed on "Inc." magazine's list of best-selling business books, and he has published more than 100 articles in a variety of business-to-business publications.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

An encounter with the ‘godfather of persuasion’ inspires a primer on how to hear ‘yes’ more often.

Milwaukee, WI -- (ReleaseWire) -- 11/09/2015 -- In-demand speaker, consultant and author Mark Rodgers may have written a best-selling book about persuasion in the workplace. But he recently spent some quality time with the man he considers the godfather of persuasion: Dr. Robert Cialdini.

Cialdini — an expert in the science of influence who laid the groundwork for the way ethical persuasion is practiced today — was the keynote speaker at the 2015 Thought Leadership Symposium in Palm Beach, Fla. The event brought together 40 of the brightest contemporary thought leaders in the United States and was hosted by Alan Weiss, a leading global speaker, consultant and author.

"I call Dr. Cialdini the 'Ben Franklin of the affirmative,' " says Rodgers, a longtime disciple of Cialdini's work, which he cites extensively in his own recently published book, "Persuasion Equation: The Subtle Science of Getting Your Way." "He's the planet's most quoted social psychologist on this topic. What a blast to spend one-on-one time with him and discuss our favorite topic: persuasion!"

In "Persuasion Equation" (AMACOM), Rodgers takes Cialdini's most renowned work — the six principles of persuasion that Cialdini unveiled in 1984 based on almost 50 years of scientific research and his own ethnographic studies — to the next level by providing fresh examples of how persuasion happens in the workplace. The principles are: Reciprocity, Scarcity, Consistency, Liking, Authority and Social Proof.

As Rodgers explains in his book, each of the six principles can be applied specifically to professional persuasion situations and result in hearing "yes" faster and more often. Here are some easy-to-follow examples:

1, Reciprocity — that is, returning a favor in kind — includes helping a co-worker prepare for a presentation after he helped you prepare for yours. Or the sales team assisting the marketing staff in obtaining some unusual but critical market data, and then marketing reciprocating by providing extraordinary support for sales. Or two like-minded companies sharing resources, knowledge and sometimes even people.

2. Scarcity can help professionals leverage their persuasive powers. if people are worried about what they might be missing, they're even more concerned about losing what they already have. That's why "loss language" (words like "forfeit," "surrender" "forgo") when making a pitch is always preferable to "gain language" ("acquire," "obtain," "secure").

3. Consistency helps build trust, which leads to "yes." When a co-worker says he'll hand in a report by the end of the day, his colleagues think highly of him when he does. If he doesn't, his credibility falls. Once most people make a decision or take a position — especially publicly — they strive to act in accordance with that stated notion.

4. Liking someone is critical to persuasion efforts. Persuasive people who are liked by peers are more likely to hear "yes," because others are more willing to consider their arguments, give them time to communicate and be more receptive to their messages. Rodgers' advice: Be approachable, seek similarities and don't be afraid to compliment others.

5. Authority suggests expertise, and people defer to experts. Individuals with a professional title, credential or significant certification should make that distinction known in subtle yet powerful ways. Put it in your email signature, and post your diploma in your office.

6. Social proof suggests that people follow the lead of similar others. The best way to leverage social proof in a business setting is through the use of testimonials and referrals.

In "Persuasion Equation," Rodgers shares more details about Cialdini's six principles, as well as all of the information required to go from zero to persuasion hero. This is the only book readers need to help them receive the green light on a project, successfully win that promotion or land their biggest client.

"Mark Rodgers is the expert in persuasive powers," says Weiss, a longtime Rodgers mentor who places him in the top tier of sales and leadership consulting and also wrote the foreword to "Persuasion Equation." "Mark provides brilliant techniques and approaches that are pragmatically useful on a daily basis."

"There are approximately 1,001 research-based tips in this book for making yourself more persuasive in business situations," says Daniel Pink, best-selling author of "To Sell Is Human. "Mark Rodgers talks about something else that's just as important, though: how to conduct yourself with grace and integrity when things don't go your way."

"Publishers Weekly" adds that "Rodgers excels at making a complex topic truly accessible, resulting in a valuable tutorial on getting to 'yes' in the corporate world."

Right now, the American Management Association is offering the book as a free download (a $14.95 value) for a limited time: http://response.amanet.org/freegift

You may also request a print copy for review by contacting Michael Popke at Two Lakes Media Group: michael@twolakesmedia.com or 608-576-4276. Mark is available for interviews, too.

View the book's trailer here: http://bit.ly/1CFKTme

For more information, visit:
www.persuasionmatters.com
www.amacombooks.org.

About Mark Rodgers
Mark's clients range from frontline practitioners to mid-level managers to C-level executives, and they include Fortune 500 companies, state associations, small businesses and not-for-profit agencies. Mark also is the author of "Accelerate the Sale: Kick-Start Your Personal Selling Style to Close More Sales, Faster" (McGraw-Hill, 2011), which quickly landed on "Inc." magazine's list of best-selling business books. He also has published more than 100 articles and holds the National Speakers Association's Certified Speaking Professional designation — one of only 500 people on the planet to have earned such a coveted achievement.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Brian Tracy joins list of sales and management experts endorsing Mark Rodgers’ latest book

Milwaukee, WI -- (ReleaseWire) -- 10/07/2015 -- Praise continues to roll in for "Persuasion Equation: The Subtle Science of Getting Your Way" — a book dedicated to helping readers receive the green light on a project, successfully win that promotion or land their biggest client ever.

Written by award-winning author and in-demand speaker and consultant Mark Rodgers, "Persuasion Equation" is an eye-opening and practical book that reveals universal but surprising truths about everything anyone needs to know to go from zero to persuasion hero.

Brian Tracy, renowned goal-setting consultant and author of "Unlimited Sales Success: 12 Simple Steps for Selling More Than You Ever Thought Possible," is the latest big name to weigh in.

"This fast-moving, enjoyable book is loaded with ideas, insights and practical techniques that you can use immediately to be more persuasive and influential with everyone you meet," Tracy says.

Here's what other experts are saying about "Persuasion Equation," which was published by AMACOM in May:

- "Mark Rodgers is the expert in persuasive powers." — Alan Weiss, best-selling author of 55 books on consulting, including "Million Dollar Consulting"

- "There are approximately 1,001 research-based tips in this book for making yourself more persuasive in business situations. Mark Rodgers talks about something else that's just as important, though: how to conduct yourself with grace and integrity when things don't go your way." — Daniel Pink, best-selling author of "To Sell Is Human: The Surprising Truth About Moving Others" and "Drive: The Surprising Truth About What Motivates Us"

- "Anyone in a role that requires advocacy and influence would benefit from the practical advice Mark Rodgers offers in 'Persuasion Equation.' " — Steve King, executive director of the Center for Professional and Executive Development at the University of Wisconsin School of Business

Time.com called "Persuasion Equation" one of the "best negotiation books for 2015," and FastCompany.com praised its seven-step persuasive action plan. Soundview, which provides easy-to-read text and audio summaries of full-length business books, has named "Persuasion Equation" one of 2015's "30 Best Business Books."

Right now, the American Management Association is offering the book as a free download (a $14.95 value) for a limited time: http://response.amanet.org/freegift

You also may request a print copy for review by contacting Michael Popke at Two Lakes Media Group: michael@twolakesmedia.com or 608-576-4276. Mark is available for interviews, too.

View the book's trailer here: http://bit.ly/1CFKTme

For more information, visit www.persuasionmatters.com and www.amacombooks.org

About Mark Rodgers
Mark's clients range from frontline practitioners to mid-level managers to C-level executives, and they include Fortune 500 companies, state associations, small businesses and not-for-profit agencies. Mark also is the author of "Accelerate the Sale: Kick-Start Your Personal Selling Style to Close More Sales, Faster" (McGraw-Hill, 2011), which quickly landed on "Inc." magazine's list of best-selling business books. He also has published more than 100 articles and holds the National Speakers Association's Certified Speaking Professional designation — one of only 500 people on the planet to have earned such a coveted achievement.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

For your consideration: The only book readers will need to help them hear 'yes' more often

Milwaukee, WI -- (ReleaseWire) -- 09/22/2015 -- Award-winning author and in-demand speaker and consultant Mark Rodgers has spent three decades helping people hear "yes" more often. So it's no surprise that readers, critics, business experts and fellow authors have been saying "yes" to Mark's latest book, "Persuasion Equation: The Subtle Science of Getting Your Way," since its publication by AMACOM in May.

For the first time in one place, Mark shares all the information required to go from zero to persuasion hero. This is the only book readers need to help receive the green light on a project, successfully win that promotion or land their biggest client ever.

Please consider including "Persuasion Equation" in your year-end coverage of books. Right now, the American Management Association is offering the book as a free download (a $14.95 value) for a limited time: http://response.amanet.org/freegift

Merging research and real-world applications, "Persuasion Equation" is an eye-opening and practical book that reveals universal but surprising truths about:

- Persuasion: What it is and what it isn't — plus how it should be used
- Credibility: How it's gained, lost and rebuilt
- Decision Making: Real reasons why people say "no" — and how to move them toward "yes"
- Personality differences, gender gaps and age disparities: How to leverage them and gain agreement

Here is what some magazines and websites are saying about the book:

- Time.com and Levo.com called "Persuasion Equation" one of "the best business books for 2015," and it also was featured on FastCompany.com.

- Soundview, which provides text and audio summaries of full-length business books, already has named "Persuasion Equation" one of 2015's "30 Best Business Books."

- "Publishers Weekly" — the "bible of the book business" — proclaims "Rodgers excels at making a complex topic truly accessible, resulting in a valuable tutorial on getting to 'yes' in the corporate world."

Mark's peers also are generous with their praise:

- Alan Weiss, author of 55 books on consulting, says Rodgers is "the expert in persuasive powers."

- Brian Tracy, renowned goal-setting consultant and author of "Unlimited Sales Success," says "this fast-moving, enjoyable book is loaded with ideas, insights and practical techniques that you can use immediately to be more persuasive and influential with everyone you meet."

- "There are approximately 1,001 research-based tips in this book for making yourself more persuasive in business situations," adds Daniel Pink, best-selling author of "To Sell Is Human." "Mark Rodgers talks about something else that's just as important, though: how to conduct yourself with grace and integrity when things don't go your way."

- "Anyone in a role that requires advocacy and influence would benefit from the practical advice Mark Rodgers offers in 'Persuasion Equation,'" says Steve King, executive director of the Center for Professional and Executive Development at the University of Wisconsin School of Business.

"Men's Journal" recently included Mark's advice in a piece about negotiating more effectively, too.

Request a print copy of "Persuasion Equation" for review by contacting Michael Popke at Two Lakes Media Group: michael@twolakesmedia.com or 608-576-4276. Mark is available for interviews, too.

View the book's trailer here: http://bit.ly/1CFKTme

For more information, visit www.persuasionmatters.com, www.amanet.org and www.amacombooks.org

About Mark Rodgers
Mark's clients range from frontline practitioners to mid-level managers to C-level executives, and they include Fortune 500 companies, state associations, small businesses and not-for-profit agencies. Mark also is the author of "Accelerate the Sale: Kick-Start Your Personal Selling Style to Close More Sales, Faster" (McGraw-Hill, 2011), which quickly landed on "Inc." magazine's list of best-selling business books. He also has published more than 100 articles and holds the National Speakers Association's Certified Speaking Professional designation — one of only 500 people on the planet to have earned such a coveted achievement.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Limited-time offer: Find out what drives decisions and learn a powerful combination of factors that speed agreement.

Milwaukee, WI -- (ReleaseWire) -- 09/14/2015 -- For a limited time, the American Management Association is offering a free download of one of its most popular eBooks, "Persuasion Equation: The Subtle Science of Getting Your Way," by Mark Rodgers. This is the only book you'll need to help receive the green light on a project, successfully win that promotion or land your biggest client ever.

Rodgers, an award-winning author and in-demand speaker and consultant, has spent three decades helping people hear "yes" more often, and now — for the first time all in one place — he's put everything anyone needs to know to go from zero to persuasion hero.

"The ability to persuade those around you is absolutely essential to success," according to the AMA. "This insightful guide reveals what really drives decisions and introduces readers to the persuasion equation — a powerful combination of factors to speed agreement. Learn how to win trust and leverage credibility, perfect the five-step persuasion process, generate group buy-in, master organizational politics and much more."

Alan Weiss, author of 55 books on consulting, says Rodgers is "the expert in persuasive powers." Soundview, which provides easy-to-read text and audio summaries of full-length business books, already has named "Persuasion Equation" one of 2015's "30 Best Business Books," and "Publishers Weekly" — the "bible of the book business" — proclaims "Rodgers excels at making a complex topic truly accessible, resulting in a valuable tutorial on getting to 'yes' in the corporate world."

"Mark Rodgers talks about something else that's just as important, though: how to conduct yourself with grace and integrity when things don't go your way," adds "New York Times" best-selling author Daniel Pink.

Persuasion Equation also has been featured on Time.com, FastCompany.com and Levo.com.

"As someone who loves to help people hear 'yes' more often, I'm thrilled that the AMA has made my book available to management professionals everywhere," says Rodgers, a Philadelphia native and Milwaukee resident. "I've created methods and models that have enabled thousands of people to earn millions of dollars for their organizations and themselves. I don't just write, speak and consult about persuasion; I live it."

Grab your free digital copy of "Persuasion Equation" (a $14.95 value) for a limited time only: http://response.amanet.org/freegift

View the book's trailer here: http://bit.ly/1CFKTme

For more information, visit www.persuasionmatters.com, http://www.amanet.org and www.amacombooks.org.

About Mark Rodgers
Mark's clients range from frontline practitioners to mid-level managers to C-level executives, and they include Fortune 500 companies, state associations, small businesses and not-for-profit agencies. Mark also is the author of "Accelerate the Sale: Kick-Start Your Personal Selling Style to Close More Sales, Faster" (McGraw-Hill, 2011), which quickly landed on "Inc." magazine's list of best-selling business books. He also has published more than 100 articles and holds the National Speakers Association's Certified Speaking Professional designation — one of only 500 people on the planet to have earned such a coveted achievement.

About The American Management Association
For more than 90 years, the American Management Association International (AMA) has been a world leader in professional development. AMA supports the goals of individuals, organizations and government agencies with a complete range of corporate talent transformation solutions, including public open-enrollment seminars and onsite group training, with both live and online learning capabilities. Organizations worldwide — including 90 percent of the Fortune 500 — turn to AMA as their trusted partner.

TO REQUEST A REVIEW COPY OF "PERSUASION EQUATION" OR AN INTERVIEW WITH MARK RODGERS, PLEASE CONTACT:
Michael Popke
Two Lakes Media Group
michael@twolakesmedia.com / 608-576-4276

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Leading provider of executive book summaries credits best-selling author with offering 'practical, actionable content.'

Milwaukee, WI -- (ReleaseWire) -- 08/27/2015 -- Soundview, which provides easy-to-read eight-page text summaries and 20-minute audio summaries of full-length business books, has named "Persuasion Equation: The Subtle Science of Getting Your Way" by Mark Rodgers one of 2015's "30 Best Business Books."

"'Persuasion Equation' offers a valuable look into a much-needed skill in today's market," says Andrew R. Clancy, Soundview's executive editor. "The book is a Soundview '30 Best Business Books' selection on the strength of its practical, actionable content."

Rodgers, an award-winning author and in-demand speaker and consultant, has spent three decades helping people hear "yes" more often, and now — for the first time all in one place — he's put everything anyone needs to know to go from zero to persuasion hero. "Persuasion Equation" (AMACOM) is the only book you'll need to help receive the green light on a project, successfully win that promotion or land your biggest client ever.

"Soundview executive summaries have always been a crucial part of my professional development," says Rodgers, a Philadelphia native and Milwaukee resident. "That's why I'm thrilled to be included among the authors whose books Soundview editors deemed this year's best."

Alan Weiss, author of 55 books on consulting, says Mark Rodgers is "the expert in persuasive powers." New York Times best-selling author Daniel Pink claims there are approximately 1,001 research-based tips in "Persuasion Equation" — including these valuable insights:

- A self-test to determine if you are "made to persuade," and what to do if you're not.
- Surprising truths about how we think and make decisions.
- Persuasion 360: 19 ways to influence up, down and sideways.
- A persuasion action plan that can provide a 10,000:1 return.

According to "Publishers Weekly", the "bible of the book business," "Rodgers excels at making a complex topic truly accessible, resulting in a valuable tutorial on getting to 'yes' in the corporate world."

Rodgers also will be featured in Soundview's Author Insight interview series, which will be included in its October subscriber package along with the "Persuasion Equation" summary. All interview questions will be taken directly from the book, with the intention of providing listeners with deeper insights into solving the persuasion equation.

For more information, visit www.persuasionmatters.com, www.summary.com and www.amacombooks.org

View the book's trailer here.

TO REQUEST A REVIEW COPY OR INTERVIEW WITH MARK RODGERS, PLEASE CONTACT:
Michael Popke
Two Lakes Media Group
michael@twolakesmedia.com / 608-576-4276

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm