Colne, Lancashire -- (SBWIRE) -- 12/24/2015 -- The digital age is progressing at an exponential rate of knots. With the landscape constantly changing, it can be hard for marketers to keep up with the trendsfor both in-house and client campaigns. The wealth of opportunities present for businesses are vast if the right mix of digital marketing strategy is employed. Here is a roundup of the most important trends of 2015.

Responsive design
Simply put, responsive website designs scale to size according to the device they are viewed on. For instance, the design, display and navigation of a website on a mobile phone would be different to that on a desktop. Responsive designs take into consideration how the menu works and a clever design will be the most simple to use, no matter the device.

With the sharp increase in the use of mobile devices such as smartphones and tablets, the need for businesses to create responsive sites for their customers has never been greater. In 2014, mobile traffic overtook desktop traffic for the first time. 50% of searches are conducted via mobile and as such, most websites are now created with responsive design as standard.

Video production
A picture speaks a thousand words, but a video speaks a thousand more. Video production has skyrocketed in the last year, giving businesses a more personal and bespoke way to drive brand awareness, engage more intimately with their audience and effectively sell their products and services. If the video has been correctly optimised and tagged, companies can additionally benefit from video SERPs in search results, whereby customers can view comprehensive information about the product within the video, without visiting the website.

Content
The term 'content is king' has been circulated for some time now and with good reason. Content absolutely MUST be relevant and capture the attention of the reader. People do not have the time or inclination to read lots of boring content, no matter how informative. Keep it short, sweet, snappy and you will successfully engage with the audience.

Personalised messaging
Another key trend in 2015 is personalised website content. By integrating customer data with the company website, it is possible for new users to be presented with an initial tailored welcome message. Alternatively, repeat visitors may be shown personalised, targeted messages based upon their purchase history, offering a more intimate experience.

Social Media
Whilst the use of social media has gone through the roof in 2015, lots of companies are still sitting on the fence when it comes to agreeing and implementing best use. It can be daunting and many are wary of using social channels, chiefly due to the potential for negative comments from users and the damage this could cause to reputation. However, the benefits far outweigh the potential negativity, if moderated correctly. Social media platforms such as LinkedIn, Facebook, Twitter, Google+ provide businesses with a great opportunity for brand exposure, advertising and most importantly, engagement with clients and prospective clients. Many people turn to social media for speed and ease of access to information. It is cost effective, fast in reaching the target audience and it is a powerful medium for driving sales. It is fair to say that it is an essential part of strategy. Performance should be monitored as with any other marketing medium. This can be done by measuring the Click Through Rate (CTR), observing Google Analytics stats and also quantifying the number of shares, likes and comments on the various platforms. It should be relatively simple to monitor the statistics and use the results to further inform your social activities.

About DML Internet Marketing Lancashire
DML Internet Marketing Lancashire provide a whole host of digital marketing services such as website design, SEO, PPC, social media advertising and email marketing.

For further information please visit http://www.internetmarketinglancashire.co.uk/

DML Internet Marketing Lancashire
Company name: DML Internet Marketing Lancashire.
Tel: 01282 452105
Website: www.internetmarketinglancashire.co.uk
Contact person: Russell Owen
Email: russell@internetmarketinglancashire.co.uk
Address: 25 Milton Road
Colne
Lancashire
BB8 9RN

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Lancashire, UK -- (SBWIRE) -- 12/21/2015 -- Recent statistics suggest that the demands of the younger generation living in the modern-day drive a number of advertising campaigns. A new info graphic from Turn shows that when it comes to current 18-35 year olds; advertisers are spending 500% more than for any other age group. This indicates important aspects for businesses involved in appealing to the public – the lucrative young market is of course a desirable target and involves ready consumers, but there are those outside the 'millennial' status who deserve quality services too.

It is thought the best businesses will strive forward in light of these statistics by continuing to invest in appealing to the younger generation, but also ensuring they promote appeal across the age ranges. The attention of advertisers is often turned to 18-35 year olds as these are key users of internet-ready technologies, as well as having potentially more free time rather than extensive family commitments.

However, good digital marketing and advertising can be capable of appealing across the ages; something DML, an expert in the field, was keen to comment on:

"Many people may consider the 500% statistic surprising – as it seems such a large percentage. Yet recent years have seen more businesses making the efficient decision to spend on online advertising campaigns often involving social media and blog releases, which do have more active appeal to millennials than older groups. The need now is to broaden this advertising appeal. And through good online content management and clever use of media, we are already delivering this for clients."

About DML
DML is a digital marketing company based in Lancashire, with clients throughout the country. Their services include SEO, PPC and social media management.

For more information you can visit their website: http://www.digitalmarketingmechanics.co.uk/

PR Contact
DML
Tel: 01282 452096
Website: http://www.internetmarketinglancashire.co.uk/
Contact person: Russell Owen
Email: hello@digitalmarketingmechanics.co.uk
Address: 25 Milton Road
Colne
Lancashire
BB8 9RN

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Colne, Lancashire -- (SBWIRE) -- 09/15/2015 -- Google have confirmed that mobile searches have overtaken those taking place on desktop for the first time. And with the use of smartphones set to increase, this news will be crucial for anyone looking to buy products themselves as a consumer or to market their services as a business. The report suggests that internet searches and browsing have become part of our day to day decision making.

The news comes only shortly after it was confirmed that consumers were spending more on mobile than on desktop. Now searches have also followed the same lead, with more coming from mobile devices than by desktop searches. The implications of the news are likely to be huge for businesses, no matter how large or small. The news could revolutionise the way that we live our lives and the way that the internet works. It seems it will now be more crucial than ever for businesses to ensure that all their services are accessible on mobile, and it is likely that they may have to invest more in this area than they traditionally did on their desktop platform.

About Internet Marketing Lancashire
Internet Marketing Lancashire are a leading digital marketing agency providing unique and innovative solutions for all their clients. They are also regular commentators on industry news and a spokesperson had this to say, 'We think that the news is actually great for small businesses, as it levels out the playing field. But of course, that is providing that companies take advantage of the opportunity here. A mobile response website is absolutely essential in this day and age, it is not a luxury but a necessity. It is highly likely that potential customers will be using their phones to find a solution rather than a desktop and if your site isn't attractive on their mobile, it's very likely they'll just switch over to another they can get the hang of better on their phone. Smartphones are only on the increase too. We pride ourselves with providing our clients with the bespoke solutions for their businesses and aspirations and invite anyone wishing to upgrade or even change their website to discuss their options with us.'

PR Contact:
Company name: Internet Marketing Lancashire
Tel: 07951 163194
Website: www.internetmarketinglancashire.co.uk
Contact person: Russell Owen
Email: info@internetmarketinglancashire.co.uk
Address: 25 Milton Road, Colne, Lancashire, BB8 9RN

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm