App Search Optimization Helps App Keyword Ranking in App Store,and Drives Numerous Organic Downloads by App Store Ranking

Chengdu, Sichuan -- (ReleaseWire) -- 11/03/2015 -- A higher App Store Ranking for targeting keywords makes it far easier for people to find apps. In turn, this brings them more downloads. If they want to expand their audience by targeting users in different countries, they will find the one-click translation function highly useful; in just seconds their apps can be optimized for localized App Stores all around the world. Reviews are one of the many factors that influence their ranking in the App Store. The more positive reviews they get, the higher apps rank.

Ratings and reviews are all about gaining users' trust, but they also have an impact on rankings and where their app shows up in an app store search. App Store Optimization Proving that they have a direct effect is not simple, but the widely rumored algorithms used by the Store and Google Play do confirm their importance. They set up this test to see how an app's average ratings affect its position in search results. For each set of keywords, they noted the average rating of the first apps to appear. In particular, it collates every review containing a certain keyword, including the average rating for those reviews. This will give they a quick indication of what aspects of their app users like, and which features not so much. These insights can also throw up new keywords to target.

If they make any changes to their apps and if they update it or change price, for example —they can easily see the impact the change has, by looking only at reviews between two dates. If people don't like the changes they have made, it's easy to spot and gives they plenty of time to respond to the feedback users are giving they.

First Step:

First, there's the rank tracker, this allows they to view how their competition's ranking has changed over time, both at a category level and a keyword level. They can put a number of competitor rankings on one graph, as well as their own app, for easy comparison.

Second Step:

Second, they have the Keyword Spy tool. This lets they view the keywords their competition is targeting, as well as highlighting any keyword overlap between the two of them.

- Being found more easily by users on the app stores, due to the fact that App Store Search is source for people to discover new applications,

- Rank higher compared to competitors.

- Rank higher for specific keywords.

- Rank higher in Google's semantic search for applications.

- Create appealing graphics (icon, screenshots and promo video) to increase the chances of being downloaded.

In all, if publishers can improve the app name, keywords, icon, description, video, reviews etc then they can boost App Keyword Ranking a lot.

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Top 6 Ways to Promote App

Los Angeles, CA -- (ReleaseWire) -- 10/09/2015 -- There are several ways an app publishers can promote their apps so that the app can gain popularity and more use. However, the best way for app advertising or app promotion would depend on the one that brought the publisher more popularity, sales and uses. The type of app you are publishing would also determine the mode you would apply in advertising it. Here are some very good ways of app promotion. The following ways will not fail to show the results.

Create a Demo video: In app advertising, using demo video would do the magic for they. For a desktop app for example, create a humorous and informative video that shows how the app works. This would definitely sell the app. They can also share the demo video on social networks, publish it on their YouTube channel or use it for television adverts to popularize the app.

Consider Other App Stores:

In app advertising, do not just stick to the more popular app stores like Google Play or Android stores. Consider other app stores online for their app promotion. App stores like AppBrain, AppLib, GetJar, and Amazon App store are also very good. Advertising their desktop app here also increase its download and popularity better than in Google Play or Android stores.

Apply for Awards:

This another very good way for app promotion or advertising app. When they participate in app awards, it will popularize their app by giving the app lots of press, exposure, reviews and plenty of downloads. Examples of app awards webs are Best App Ever Awards, Apply Awards, Appsters Awards, and OZApp.

TV Advertising:

Though this means could be expensive, it is one sure way to get the best in app advertising and app promotion. People are able to watch the app advert, get useful information about the app and go for it immediately. Research has shown that people watch TV with their phones, tablets and computer close by. What they see advertised, they immediately go online for it. So you can adopt this method to promote their desktop app or any other app to increase its download.

Using SEO/Social Media:

As people key-in related queries, their app's URL should show up. In this way,their app is getting known and downloaded fast. Also, they can use social media platforms in app advertising. They can share their desktop app link, demo and pictures to their contacts and friends on Facebook, twitter, Instagram, Pinterest etc. Constantly update and share useful information about their app on fan page, blog or group page. Join groups of like minds where they can do app promotion freely.

Celebrity Endorsements:

This is a costly but very effective way for app advertising. A lot of people believe in celebrities and whatever they say. If they can get some celebrities to endorse your app, it will cumulate into more downloads and uses for their app. Spread the endorsement on social media, TV adverts, billboards adverts and other media to get people to see the app being use by the celebrity and their app will go places.

About DesktopAD
DesktopAD is a desktop app advertising platform for Windows metro apps and OS X apps. We have a reach of more than thousands of users every month by providing high quality service to both developers and advertisers. We help developers monetize OS X/Windows metro apps by adding app advertising SDK and advertisers run ads in thousands of desktop applications.

In our survey, the most efficient way is in app advertising ,most app advertisers felt great with what they got.

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