New Young Men’s and Juniors Latino Clothing Lines Launch and Ready for Success

San Rafael, CA -- (SBWIRE) -- 02/10/2010 -- Chucho® and Palomita, two new young men's and junior clothing brands with a focus on the Latino market, will launch at select Wal-Mart stores across Arizona and California, as well as a few stores in Texas. The brand will be available in the young men's and junior departments during the first week in March. Chucho, as well as Palomita, will make their debuts with a selection of original and vintage designed tees including the iconic brands Roma, Casa Luker, Lulu, and La Central. Palomita and Chucho anticipate making their presence in this underserved sector of the fashion market with a fresh and relatable approach. The brands designs are representative of cultures all across Latin America and have a broad appeal.

"Esta marca es para ti" This brand is for you, is the tagline for Chucho® and Palomita. The brands were created by Molly Robbins, "Molona" a Mexico City native as well an apparel industry veteran. She has secured exclusive rights to use trademarks and vintage art from an array of Latino companies as well as creating her own original designs. Chucho and Palomita incorporate these colorful graphics providing a platform for individual style. Chucho® and Palomita are manufactured by DLI, Inc. and are distributed by West Coast Novelty Corp. For more information about Chucho and Palomita visit http://www.palomitaclothing.com.

About DLI Inc.
DLI Inc. and TSC Apparel have formed an alliance to embrace the ever changing global market. DLI, based in Georgia, is the marketing and merchandising arm while TSC is responsible for all the procurement, processing, financial and operational programs. This alliance has further strengthen DLI's design performance by providing extremely competitive costs for procuring and finishing product in the US as well providing additional sourcing capabilities throughout the world.

About West Coast Novelty Corp.
West Coast Novelty (WCN) is the largest distributor of licensed products in the United States. Based in Alameda, CA they have exclusive relationships with NFL, NBA and MLB making them a valuable resource for any retailers that sell licensed sport products.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Palomita Clothing partners with Style Mouse and makes it easy for you to shop

San Francisco, CA -- (SBWIRE) -- 11/17/2009 -- Palomita Clothing is partnering with Style Mouse in their launch of their innovative, new website. Once released, Style Mouse will allow users to click on any item they see on featured videos and buy it.

Have you ever been watching TV and said to yourself, "Oh my God I have to have that!"

The creators of Style Mouse have too. That is why they have created a brand new website where users can view videos and click on anything they wish to buy. From clothing to accessories to make-up, it is all just a click away.

Style Mouse is featuring Palomita Clothing's spring 2010 line of t-shirts, including their limited BECA series, on their first test video. Palomita's Beca series t-shirts are designed by celebrities like Eva Longoria Parker, Raquel Welch and Rosario Dawson. Proceeds from sales of the Beca Series help raise funds for the Palomita Education Fund. A non-profit organization that encourages and supports professional and leadership development in the Latino Community through scholarship grants to high school graduates who want to attend college.

About Palomita Clothing
"Esta marca es para ti" This brand is for you, is the tagline for the Palomita brand, focusing on the Latino customer. The brands were created by Molly Robbins, "Molona" a Mexico City native as well an apparel industry veteran. She has secured exclusive rights to use trademarks and vintage art from an array of Latino companies. She incorporates these colorful graphics providing a platform for individual style. The logos will range from beverages and confections to original signature designs.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Premiere fashion blogger will be giving away Palomita’s Beca Celebrity Series Tees

San Rafael, CA -- (SBWIRE) -- 11/12/2009 -- Palomita Clothing has partnered with The Fabulous Won, a fashion blog focusing on gift giveaways for its readers. The Fabulous Won will be giving away Palomita's Beca Celebrity Series Tees designed by Rosario Dawson.

Five lucky readers will receive a free t-shirt designed by Rosario Dawson. The contest is part of The Fabulous Won's Holiday Gift Guide Giveaways. Log onto the fabulous won blog and enter to be one of the lucky winners; contest ends November 12. Palomita's Beca Series includes tees designed by Eva Longoria Parker, Raquel Welch, Tony Gonzalez, Christina Milian and many other Latino celebrities.

"This tee represents a woman living green on top of the world. She is gorgeous like nature with strong roots. You too can appreciate this and all the tees that are part of the Palomita Clothing line. Be green and look good doing it," says Beth Grund, writer and founder of The Fabulous Won.

Palomita Clothing launched its Beca Celebrity series to raise money for the Palomita Education Fund. A non-profit organization that encourages and supports professional and leadership development in the Latino Community through scholarship grants to high school graduates who want to attend college.

About Palomita Clothing
"Esta marca es para ti" This brand is for you, is the tagline for the Palomita brand, focusing on the Latino customer. The brands were created by Molly Robbins, "Molona" a Mexico City native as well an apparel industry veteran. She has secured exclusive rights to use trademarks and vintage art from an array of Latino companies. She incorporates these colorful graphics providing a platform for individual style. The logos will range from beverages and confections to original signature designs.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm