Local Chapter Event is Geared towards PR Professionals Looking to Begin Participating in this Powerful Medium

Concord, NH -- (ReleaseWire) -- 05/17/2007 -- CustomScoop, a leader in customizable media monitoring and analysis services, partnered today with Topaz Partners to provide a workshop for communications professionals on social media. Arranged in partnership with the Yankee Chapter of PRSA, the workshop is designed to help PR professionals not only understand this medium better but give them the tools they need to participate in it. Chip Griffin, CEO of CustomScoop and Doug Haslam of Topaz Partners will be speaking at the event.

"Many communications professionals understand that social media has reached a point where it can no longer be ignored when building a PR strategy," states Chip Griffin, CEO of CustomScoop, "but that doesn't make blogging or podcasting any less intimidating to someone who's never tried it before. We hope to make the topic and the medium more approachable to the public relations professionals who attend the workshop."

Topics to be covered at the workshop:

- What is social media?
- What does this mean for PR professionals?/The Future of the Press Release
- Why monitor social media?
- What to measure?

CustomScoop's own blog monitoring and analysis service, BuzzPerception, helps clients better understand and manage their brand perception online. Our intelligence experts work with clients to determine relevant topics to monitor and then proprietary technology is paired with personal research to effectively monitor blogs. The client team then analyzes content for tonality and relevancy, and presents actionable intelligence to clients in customized reports.

About CustomScoop
CustomScoop, a leader in customizable media monitoring technology and services, delivers relevant market intelligence to its customers in public relations, marketing, sales, investor relations, and competitive intelligence. CustomScoop's solutions utilize proprietary software, an extensive database of sources and a team of search experts to deliver information quickly, accurately and with detailed reporting. Products range from an efficient online news clipping service to an enterprise-level blog monitoring and analysis solution. CustomScoop is headquartered in Concord, NH.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Consultation with an Expert Gives Communications Professionals Insight into Risks and Rewards of Blogs

Concord, NH -- (ReleaseWire) -- 04/04/2007 -- CustomScoop, a leader in customizable media monitoring and analysis services, today announced the availability of a free blog consultation. Those who will benefit the most from the interactive consultation are communications, public relations and marketing professionals tasked with monitoring and reporting on their organization's media coverage.

"For many communications professionals, social media remains a great unknown and therefore is often excluded from their communications plans. As a result these organizations are exposing themselves to unnecessary risk as well as leaving valuable opportunities on the table," states Chip Griffin, CEO of CustomScoop. "We've designed this free consultation to be a personalized crash-course in not only areas of exposure, but also potential solutions available."

The consultation will teach participants:
- Your Organization's Potential for Coverage in the Blogosphere
- Topics That May Be Covered – It's Not Just Your Brand and Products
- Solutions Available to Make Monitoring and Analysis Feasible for You

CustomScoop's own blog monitoring and analysis service, BuzzPerception, helps clients better understand and manage their brand perception online. Our intelligence experts work with clients to determine relevant topics to monitor and then proprietary technology is paired with personal research to effectively monitor blogs. The client team then analyzes content for tonality and relevancy, and presents actionable intelligence to clients in a weekly report.

To schedule a consultation, visit: http://www.customscoop.com/blogconsult

About CustomScoop
CustomScoop, a leader in customizable media monitoring technology and services, delivers relevant market intelligence to its customers in public relations, marketing, sales, investor relations, and competitive intelligence. CustomScoop's solutions utilize proprietary software, an extensive database of sources and a team of search experts to deliver information quickly, accurately and with detailed reporting. Products range from an efficient online news clipping service to an enterprise-level blog monitoring and analysis solution. CustomScoop is headquartered in Concord, NH.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Sales Professionals Can Use Media Monitoring to Gain a Competitive Edge and Close More Sales

Concord, NH -- (ReleaseWire) -- 03/21/2007 -- CustomScoop, a leader in customizable media monitoring and analysis services, today announced the availability of a free whitepaper entitled, "5 Ways to Increase Sales Performance with Media Monitoring." Intended for sales professionals, the whitepaper explains how a media monitoring tool is a great solution to distill current news information and blogs into actionable intelligence, allowing sales professionals to find new prospects, strengthen relationships with existing prospects and customers, and respond proactively to the actions of their competitors.

"Timely information about customers, prospects, and competitors is a powerful competitive advantage for sales professionals." writes Steve Bracy, EVP of CustomScoop. "Integrating media monitoring with the sales cycle improves productivity and efficiency allowing sales professionals to achieve more, without investing more time in their already busy workdays."

The whitepaper will teach readers how to utilize media monitoring to:
- Discover New Sales Opportunities
- Know Your Customers and Their Industry
- Spend Time Selling, Not Searching

CustomScoop's media monitoring service, ClipIQ, combines proprietary technology with search consulting to deliver comprehensive coverage data. CustomScoop ClipIQ is a web-based solution and is priced based on a flat-fee model (no-per-clip charges), starting at $299 per month. CustomScoop offers a two-week free trial of ClipIQ. To start, visit www.customscoop.com/freetrial.

A free copy of the whitepaper can be downloaded at: http://www.customscoop.com/sellmore

About CustomScoop
CustomScoop, a leader in customizable media monitoring technology and services, delivers relevant market intelligence to its customers in public relations, marketing, sales, investor relations, and competitive intelligence. CustomScoop's solution utilizes proprietary software and an extensive database of sources to deliver in the areas where traditional news clipping services fall short: speed, accuracy, and detailed reporting. CustomScoop is headquartered in Concord, NH.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Paper Advises Readers on How to Navigate Social Media Safely to Avoid Embarrassment and Achieve Results

Concord, NH -- (ReleaseWire) -- 03/07/2007 -- CustomScoop, a leader in customizable media monitoring and analysis services, today announced the availability of a free whitepaper entitled, "The Seven Deadly Sins of Pitching to Bloggers." Intended for public relations and marketing professionals tasked with generating coverage within social media, the whitepaper explains how to avoid the common mistakes made by organizations reaching out to bloggers and, in turn, minimize the probability of negative coverage while generating measurable results.

"Public relations professionals are beginning to understand the impact that coverage within social media outlets, such as blogs, can have on their organization. Unfortunately, many are approaching bloggers with the same strategies that they would use to pitch to traditional media outlets," writes Chip Griffin, CEO of CustomScoop. "Following the principles I've outlined in the whitepaper, practitioners can avoid the most common causes of negative backlash."

The whitepaper will teach readers how to:
- Avoid the Tactics that Often Earn Negative Coverage
- Engage Bloggers in a Meaningful Way
- Achieve Measurable Results

To measure the results you generate, CustomScoop's clipping service, ClipIQ, combines proprietary technology with search consulting to deliver comprehensive coverage data. CustomScoop ClipIQ is a web-based solution and is priced based on a flat-fee model (no-per-clip charges), starting at $299 per month. CustomScoop offers a two-week free trial of ClipIQ. To start, visit www.customscoop.com/freetrial.

A free copy of the whitepaper can be downloaded at: http://www.customscoop.com/blogpitch

About CustomScoop
CustomScoop, a leader in customizable media monitoring technology and services, delivers relevant market intelligence to its customers in public relations, marketing, sales, investor relations, and competitive intelligence. CustomScoop's solution utilizes proprietary software and an extensive database of sources to deliver in the areas where traditional news clipping services fall short: speed, accuracy, and detailed reporting. CustomScoop is headquartered in Concord, NH.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

BuzzPerception Service Combines Technology and Human Review to Provide Companies with Insight into Online Conversations

Concord, NH -- (ReleaseWire) -- 02/02/2007 -- CustomScoop, a leader in customizable media monitoring technology and services, today announced the addition of BuzzPerception, an advanced blog monitoring and analysis solution, to its suite of media monitoring products.

"Blogs allow organizations to better understand their customers, but often makes them feel more vulnerable than ever to attacks," said Chip Griffin, CEO of CustomScoop. "Without the technology and expertise to track and understand conversations in this emerging medium, companies risk being forced into a reactive mode, ultimately missing opportunities or responding after brand damage has been done. BuzzPerception reports enable organizations to be proactive when it comes to the blogosphere."

CustomScoop BuzzPerception is a complete blog monitoring and analysis solution. By pairing proprietary technology and human analysis, clients are able to quickly understand blog conversations relevant to their markets. A dedicated team of expert analysts work with clients to develop a customized monitoring program that will provide the most comprehensive information from blogs relevant to their industries. Then the team examines that information, extracting trends and other noteworthy information and delivers the findings to the client in a comprehensive weekly or daily report.

BuzzPerception reports enable CustomScoop clients to understand, and put into context blog discussions that may impact their company. By combining artificial intelligence and expert analysis, BuzzPerception distills a massive volume of blog chatter into information clients can use.

The BuzzPerception service fills a need at the higher end of the market, providing larger companies and other organizations the context they need to better communicate in the blogosphere. A number of Fortune 500 companies have been successfully using the service for the past several months in order to gain a better understanding of their customers and markets.

Organizations interested in the BuzzPerception service can request more information or a free, personalized consultation by contacting CustomScoop online at http://www.customscoop.com/contact.cfm

About CustomScoop
CustomScoop, a leader in customizable media monitoring technology and services, delivers relevant market intelligence to their customers. CustomScoop's solution utilizes proprietary software and an extensive database of sources to deliver in the areas where traditional news clipping services fall short: speed, accuracy, and detailed reporting. CustomScoop has offices in Concord, NH and Washington, DC. For more information, visit http://www.customscoop.com.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Upgrade of Leading Solution adds Features and Enhanced Usability

Concord, NH -- (ReleaseWire) -- 01/19/2007 -- CustomScoop, a leader in customizable media monitoring technology and services, announced today the launch of a new version of its online news clipping service. The product, called CustomScoop ClipIQ, is available for use by existing customers starting today.

"I am very excited about this new version of our flagship product," said Chip Griffin, CEO for CustomScoop. "We've come a long way from the days of news clipping, to delivering a product that utilizes cutting-edge technology to simplify daily activities of PR and marketing professionals."

CustomScoop ClipIQ customers will now have access to a broad array of additional features.

- Enhanced Clip Sorting. As public relations and marketing professionals are inundated with information relevant to their business, ClipIQ now includes even more options for searching and sorting the clips in their account helping them make sense of it all. For example, users can now sort the clips in their account by relevancy or exclude "simple mentions" (where their keyword appears only once).

- Additional Reporting Options. PR Measurement continues to be a hot topic in the industry, requiring professionals in this field to gauge the effectiveness of their programs. To assist them in this endeavor, ClipIQ users now have additional reporting capability. Users can convert clip reports to Excel spreadsheet or PDF format for easy reference.

- Customizable Design. In an effort to continue to deliver a truly custom solution to every customer, CustomScoop has enabled additional customization of the ClipIQ user interface. Now every ClipIQ customer is able to tailor the account setup to each individual's needs.

- Media Outreach. CustomScoop ClipIQ customers can now add a media database to their online news clipping service. This expansive database of media contact information, called Media Bullseye, appears as another tab within the client's account.

CustomScoop ClipIQ is available in three editions. ClipIQ Standard Edition is available for those organizations looking to simply track and sort relevant news clips. To get more from the clips in your account, ClipIQ Professional Edition provides additional data analysis capabilities. ClipIQ Enterprise Edition is the most powerful version of CustomScoop's media monitoring solutions, and is optimized for PR agencies and large organizations with broad monitoring needs, multiple users, and demanding reporting and analysis requirements. CustomScoop ClipIQ is a web-based solution and is priced based on a flat-fee model (no-per-clip charges), starting at $299 per month.

CustomScoop offers a two-week free trial of ClipIQ. To start, visit www.customscoop.com/freetrial.

About CustomScoop
CustomScoop, a leader in customizable media monitoring technology and services, delivers relevant market intelligence to its customers in public relations, marketing, sales, investor relations, and competitive intelligence. CustomScoop's solution utilizes proprietary software and an extensive database of sources to deliver in the areas where traditional news clipping services fall short: speed, accuracy, and detailed reporting. CustomScoop is headquartered in Concord, NH. For more information, visit http://www.customscoop.com.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Dramatic Growth and Innovation Expected in the Coming Months

Concord, NH -- (ReleaseWire) -- 10/27/2006 -- CustomScoop, a leader in customizable media monitoring technology and services, today announced that its original founder, Chip Griffin, has assumed the position of Chief Executive Officer.

Created in 2000 out of the necessity to track the growing number of online news sources, CustomScoop began by building a proprietary search technology to deliver a fast, reliable clipping service to its customers. The decision to build the search technology from scratch has paid off by allowing CustomScoop to deliver a truly custom solution for each of their customers. In addition, it has allowed CustomScoop to quickly enhance their products to meet the changing needs of their customers, especially in the areas of media measurement, clip distribution and product usability.

After founding the company, Griffin began in the role of COO and as the team grew, subsequently took the title of Chief Innovation Officer. Once CustomScoop had established a broad customer base and a robust product offering, Griffin took a less active role in CustomScoop in order to launch other companies and participate in the investment community as an angel investor.

However, recent changes in the media monitoring industry created the opportunity for Griffin to become reengaged. "I believe the media monitoring and analysis industry has reached an inflection point. The proliferation of blogs, the willingness of people to get news and information online, the ability to build better metrics, and the ever shrinking news cycles create an exciting opportunity," said Griffin.

For the company he founded, Griffin says, "A lot has changed since the company was born. CustomScoop has built a solid foundation with proven client success. And I see a lot of potential to dramatically expand that customer base through innovation in our product offering, positioning and how we communicate with our target audience. Stay tuned for a lot of exciting developments."

About CustomScoop
CustomScoop, a leader in customizable media monitoring technology and services, delivers relevant market intelligence to their customers. CustomScoop's solution utilizes proprietary software and an extensive database of sources to deliver in the areas where traditional news clipping services fall short: speed, accuracy, and detailed reporting. CustomScoop is headquartered in Concord, NH. For more information, visit http://www.customscoop.com.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Concord, NH -- (ReleaseWire) -- 10/27/2006 -- CustomScoop, a leader in customizable media monitoring technology and services, today announced that its original founder, Chip Griffin, has assumed the position of Chief Executive Officer.

Created in 2000 out of the necessity to track the growing number of online news sources, CustomScoop began by building a proprietary search technology to deliver a fast, reliable clipping service to its customers. The decision to build the search technology from scratch has paid off by allowing CustomScoop to deliver a truly custom solution for each of their customers. In addition, it has allowed CustomScoop to quickly enhance their products to meet the changing needs of their customers, especially in the areas of media measurement, clip distribution and product usability.

After founding the company, Griffin began in the role of COO and as the team grew, subsequently took the title of Chief Innovation Officer. Once CustomScoop had established a broad customer base and a robust product offering, Griffin took a less active role in CustomScoop in order to launch other companies and participate in the investment community as an angel investor.

However, recent changes in the media monitoring industry created the opportunity for Griffin to become reengaged. "I believe the media monitoring and analysis industry has reached an inflection point. The proliferation of blogs, the willingness of people to get news and information online, the ability to build better metrics, and the ever shrinking news cycles create an exciting opportunity," said Griffin.

For the company he founded, Griffin says, "A lot has changed since the company was born. CustomScoop has built a solid foundation with proven client success. And I see a lot of potential to dramatically expand that customer base through innovation in our product offering, positioning and how we communicate with our target audience. Stay tuned for a lot of exciting developments."

About CustomScoop

CustomScoop, a leader in customizable media monitoring technology and services, delivers relevant market intelligence to their customers. CustomScoop's solution utilizes proprietary software and an extensive database of sources to deliver in the areas where traditional news clipping services fall short: speed, accuracy, and detailed reporting. CustomScoop is headquartered in Concord, NH. For more information, visit http://www.customscoop.com.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm