South Plainfield, NJ -- (ReleaseWire) -- 01/20/2010 -- When it comes to color cosmetics, "elegance" is the watchword and the consumer's number one consideration in product selection. Yet, given the steady growth and awareness of the "green movement," today's environmentally conscious consumers are demanding that suppliers embrace the "all-natural" approach, even in the cosmetics arena. The challenge that manufacturers of color cosmetics face is trying to meet this demand without sacrificing the critical "elegance" requirement.

Fortunately, New Jersey-based product development and manufacturing company, Ariel Laboratories, is able to address this all-natural cosmetic industry need in a way that doesn't compromise elegance. "We've definitely come a long way in terms of bringing all the look, texture and feel elements that women desire, and specifically shop for, into our natural formulations, said Ariel Laboratories President and Chief Chemist, Peter Bohm. "For example, women want a lip gloss that adheres to their lips and has a high-gloss finish. They definitely don't want a gloss that feels tacky or sticky on their lips or one that has a matte finish. We have been able to re-create the look and feel of traditional, non-natural products in a line of color cosmetics that satisfies the all-natural criteria that speaks to the needs of many 'green-conscious' women today," Bohm added.

One of the main obstacles in developing natural cosmetics is the absence of a universal set of standards that defines what the designation, "all-natural," means. Unlike the requirements that are in place for labeling a product "organic," there are no similar United States Division of Agriculture (USDA) regulations for the labeling of natural products. This allows for substantial leeway in meeting the criteria that are in place for each individual set of all-natural standards.

Ariel follows the stringent guidelines set by Whole Foods Market, which employs what is regarded as the most comprehensive set of standards when applying the "all-natural" designation to its products. "We produce all-natural formulations for some of the trendiest brands in the cosmetic industry and we adhere strictly to Whole Foods' standards and model our line accordingly," commented Bohm.

Most suppliers agree that it is much easier to create and deliver natural products in the personal care category, which includes soaps, lotions and creams, because they aren't as visual as color cosmetics. With eye, cheek, lip and leg products, the challenge in producing natural cosmetics is to maintain the same function and appearance that satisfies the expectations of the sophisticated female consumer when substituting natural for non-natural ingredients.

Ariel Labs is able to create formulas that exceed the most stringent set of standards for natural products but that also pass the discerning texture, look and feel tests of the most discriminating woman. "As we continue to approach the more sophisticated, top-line brands, we will be able to demonstrate that Ariel Labs can deliver a natural product and still maintain the brand standard of excellence and elegance," stated Bohm. "We are extremely proud of the integral role we play in bringing the "Green Movement" to the cosmetics industry."

About Ariel Laboratories
Ariel Laboratories is a product development laboratory and manufacturer headquartered in South Plainfield, NJ with three sites serving manufacturing and filling needs. Established in 1987 and under the direction of Master Chemist and President Peter Bohm, Ariel Laboratories is FDA compliant in both cosmetics and OTC products, and develops and manufactures products in both major categories in most all formats. The company actively supports small and medium-sized companies in the advancement of the cosmetic sciences.

For more information on Ariel Laboratories, visit: http://www.ariellabs.com.

For additional press information, please contact:

Ed Delia
Delia Associates
T: 908.534.9044
E: edelia@delianet.com

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South Plainfield, NJ -- (ReleaseWire) -- 11/30/2009 -- Flawless makeup application, once the exclusive domain of professional makeup artists, has been revolutionized by a do-it-yourself technology called the TEMPTU AIRbrush Makeup System®. New Jersey-based product development and manufacturing company Ariel Laboratories has collaborated with TEMPTU, the leader in airbrush makeup and revolutionary beauty technologies, in creating the makeup formula for the TEMPTU AIRbrush Makeup System. This innovative, at-home device utilizes patent-pending, disposable AIR pods to deliver high-performance, flawless, professional airbrushed results. Once reserved for professional use behind-the-scenes on film, television, and fashion shoots, this brand new beauty innovation has been redesigned to be more user-friendly and for the first time allows consumers to achieve professional quality airbrush results without the complexities of a professional system.

Launched in August 2009 on Sephora.com and in Sephora stores nationwide, the TEMPTU AIRbrush Makeup System is the brainchild of TEMPTU CEO Michael Benjamin. Those in the makeup industry will recognize the Temptu name as a leader in makeup innovations and professional airbrush applications. The latter was Benjamin's original inspiration for the do-it-yourself technology.

Temptu products have been used on television series that include Ugly Betty, Desperate Housewives, and 24, in blockbuster Hollywood films like X-Men and The Spirit, used behind the scenes for Christian Dior, Max Azria, and Reem Acra, and featured in major publications like Oprah, Vogue and InStyle.

From the outset, Ariel Laboratories embraced Benjamin's passion for the AIRbrush System and the product formulation needed to help actualize it. "Michael came to me with his vision for reinventing a complicated professional product and creating a simple version for consumers without compromising the technique and quality of the makeup." said Peter Bohm, President and Chief Chemist for Ariel Laboratories. "We devoted significant resources toward the development of the line," said Bohm. "The formula had to be of just the right composition to come smoothly out of the AIR pods and provide clean, even pigment distribution with every application. We came up with a state-of-the-art makeup formula that – when coupled with this innovative technology – made it possible for women everywhere to achieve flawless professional makeup application."

TEMPTU's line will continue to roll out to additional Sephora stores across the country in early 2010, and is set to debut on QVC in late December 2009. The AIRbrush system was recently honored as a finalist at the HBA 2009 International Package Design Awards (IPDA), a competition that showcases innovations from designers, suppliers, and marketers.

TEMPTU AIR pods are designed to last an average of two - three months of use, so AIR pod™ Foundation is sold in pairs and blushes and highlighters are sold as individual units. The AIR pods launched with twelve shades of foundation, four shades of highlighter, and four shades of blush. "The best part is that you don't have to be a makeup professional to get outstanding results with the Temptu AIRbrush," Bohm added. "Anyone with a steady hand can achieve professional results without going to the salon."

Ariel Labs has also formulated, developed and manufactured the ancillary line to the TEMPTU AIRbrush Makeup System called RETOUCH, a makeup-filled pen that is available in a liquid and powdered form.

About Ariel Laboratories
Ariel Laboratories is a product development laboratory and manufacturer headquartered in South Plainfield, NJ with three sites serving manufacturing and filling needs. Established in 1987 and under the direction of Master Chemist and President Peter Bohm, Ariel Laboratories is FDA compliant in both cosmetics and OTC products, and develops and manufactures products in both major categories in most all formats. The company actively supports small and medium-sized companies in the advancement of the cosmetic sciences.

For more information on Ariel Laboratories, visit: http://www.ariellabs.com.

For more information on TEMPTU, and the TEMPTU AIRbrush Makeup System, visit http://www.temptu.com.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm