Dallas digital marketing conference reveals direction Internet marketing is taking and how to capitalize on this with innovative ideas for marketing companies attending the event

Roswell, GA -- (SBWIRE) -- 12/11/2015 -- The Internet has changed and continues to change the way people have to do business. A recent conference in Dallas, Texas, brought a suite of innovative ideas to marketing companies attending the event.

Montina Portis, owner of Creative Internet Authority (CIA) LLC, was one of those attending. Atlanta-based CIA is a marketing firm for law firms across the nation.

"You've got to stay on top of the curve with marketing today. What worked last year may be on the way out this year," Ms. Portis said. "Think about social media and how Myspace once dominated the Internet. Now Myspace has rebooted twice and it's a fraction of the size it once was. The conference told us about coming developments that will again change the way people need to market their business."

The speakers, all experts in online marketing fields, came to the event and shared how they rose to the top. They identified key strategies and how to implement them. Ms. Portis said the steps to success they outlined are the same for a company with 10 employees to a company with thousands.

"What they are doing works. They told us how it works. Then, we learned how to adapt their strategies to the companies we represent," she said. "The key part is work, a lot of work and staying with it. Marketing is not a do it once and move on proposition any more. It has to be constant."

BRINGING BACK IDEAS

Among the topics covered is the need to be fresh, new and constant. Ms. Portis said that's something she stresses to her clients. With the Internet's superstars saying the same thing, it reinforces what she says.

"Content is king. People want to know what you have to offer. They want to know what you are doing that is new. People are looking for the latest and greatest. If your website doesn't offer that, then you will be left behind," he said.

The conference included some of the Internet's best-known brands like BuzzFeed, Coca-Cola, Microsoft and Visa

For more information about the conference, visit http://digitalsummitdallas.com

For more information about Creative Internet Authority and what it brought back from the Dallas convention, visit http://www.creativeinternetauthority.com/

About Creative Internet Authority (CIA) LLC
Creative Internet Authority (CIA) LLC is a marketing agency for law firms across the nation. CIA specializes in legal firms and the client base is nearly all law offices. Successfully marketing law firms requires tremendous attention to detail because the companies offer legal services. CIA understand the unique constraints on attorneys and they promote their companies.

Media Contact:
Montina Portis
Creative Internet Authority, LLC
Legal Marketing Agency
Email: montina@creativeinternetauthority.com
Contact Number: 678-435-9373

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

A Dallas, Texas Internet marketing conference will deliver innovative ideas and strategies for the way companies market themselves online says Atlanta Internet expert

Roswell, GA -- (SBWIRE) -- 12/07/2015 -- ATLANTA - A conference in Dallas, Texas, is bringing together some of the Internet's best marketing experts, all of whom will share their ideas with people attending the event.

Among those attending the Digital Summit is Atlanta's Internet marketing expert Montina Portis. Ms. Portis operates Creative Internet Authority (CIA) LLC, a marketing firm for law firms across the nation.

"To be able to listen directly to people like Mark Cuban, owner of the Dallas Mavericks and Jason Miller, senior manager for marketing content at LinkedIn, is going to be amazing. The list of conference speakers are people who've used the Internet to spur explosive growth in their companies," she said. "These people are the experts' experts."

Doing business today means having a successful online presence, she said. Not too long ago that meant putting up a website and waiting for customers to come in. Not any more. Today's consumer demands much more. With the ability to find anything online with a smartphone, the customers are not satisfied with the same old, same old, she said.

"Successful marketing efforts means understanding trends, watching what people are starting to do. When you see a move, you've got to be able to take advantage of that. If you don't, your competition will and you will be left behind," she said.

As one of the top firms attending the Dallas conference, Ms. Portis has a VIP Pass. She'll get to meet with the industry giants outside of the main conferences.

"I'm looking forward to talking with people like Sabrina Majeed, a BuzzFeed senior designer, and Ana Villegas, marketing director at Dell. I have questions and I know they will have answers," Ms. Portis said. "The quality of the speakers for this event is the best available and I have access to them."

EXPECTATIONS

The speakers will address some of the major questions today's marketing companies have.

SEO, Search Engine Optimization, is one of the fields that Portis says so many people don't understand. In just five years, quality SEO has gone from keyword packing to a refined sense of the language with accurate grammar and syntax, she said.

The search engine giant Google is the main driver behind the changing landscape of SEO.

"These speakers understand Google. They know what it takes to use Google to get to the top of the ranks. They are going to share their information with us so we can do a better job for our clients," she said. "It's not just SEO, though. It's a major package that starts with how a website is designed."

Portis said she is also looking forward to the conference because she'll get to talk with other marketing experts from around the nation.

"That's going to be just as valuable as the speakers. We're going to share ideas. We're going to talk about what works and what doesn't. We're all going to come away from the Dallas conference with a whole book of proven ideas. That's going to make a big difference for everyone's clients," she said.

Registration is limited. Ms. Portis said she was very happy that she got into the conference. Some people will wait until the last minute and won't be able to attend.

"When I found out about the Digital Summit, I looked at speaker list. I talked to some people who've heard the speakers at other conferences and I knew I had to attend," she said.

For more information about the conference, visit http://digitalsummitdallas.com. For more information about Creative Internet Authority and what it brought back from the Dallas convention, visit http://www.creativeinternetauthority.com/ .

About Creative Internet Authority (CIA) LLC
Creative Internet Authority (CIA) LLC is a marketing agency for law firms across the nation. CIA specializes in legal firms and the client base is nearly all law offices. Successfully marketing law firms requires tremendous attention to detail because the companies offer legal services. CIA understand the unique constraints on attorneys and they promote their companies.

Media Contact
Montina Portis
Creative Internet Authority, LLC
Legal Marketing Agency
montina@creativeinternetauthority.com
678-435-9373

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

48 companies attend first-ever Atlanta networking event for attorneys

Roswell, GA -- (SBWIRE) -- 12/07/2015 -- A networking event for Atlanta-area law attorneys saw 48 of the invited firms attend the invitation-only meeting. Organizers said they were extremely pleased with the turnout since it was the first ever and a limited number of invites were sent.

"Connections matter. If you are in business, you need to know where to get services and from whom. You need to find people you can count on to deliver what you need," said Montina Portis. Ms. Portis' company, Creative Internet Authority (CIA), was one of the event sponsors. "One of the best ways to build a network of suppliers and vendors is to have networking meetings."

The event was a business-casual affair. Those who attended got to meet other people in the same industry and related industries. Ms. Portis said everyone came away with a better understanding of what is available to law firms in Atlanta.

Another important part of the meeting was allowing the law firms to share their own areas of expertise. Because the practice of law is so broad these days, many firms specialize.

"Attorneys sometimes have a client come in who needs help that's just outside that firm's area of practice. If the lawyer knows another attorney who does that work, he can make a referral," Ms. Portis said. "It's like going to your family doctor. If you need specialized care, he's going to send you to a specialist he knows."

By networking, attorneys find out who practices what and they can refer clients to each other. Ms. Portis said this is an excellent way to build business and a client base within the field of law.

"It actually applies to any kind of business. Business owners get together and compare notes. They find out what everyone does. Then, they know where to go when they need help or their customers need help," she said. "Our networking just concentrated on Atlanta attorneys."

Another invitation-only networking event is planned in March. To be invited, or for more information about the past event, contact Ms. Portis by email, creativeinternetauthority.com, or call 678-435-9373.

About The Attorney Networking Event
The attorney networking event for Atlanta-area lawyers was sponsored by Atlanta Legal Experts, Peachtree Offices, Creative Internet Authority and B-school for Lawyers. It brought attorneys together so they could better understand what area of the law each office covers.

Media Contact:
Montina Portis
Creative Internet Authority, LLC
Legal Marketing Agency
montina@creativeinternetauthority.com
678-435-9373
http://creativeinternetauthority.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm